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15 Podcasts to Boost Your SEO Game

I’ve severe dedication points when it comes to podcasts (and books and TV collection, for that matter).

That’s as a result of I’m a agency believer in being fussy about what I give my time to. And having tuned in to numerous SEO podcasts previously month, I have to say 15 of them gained my fancy.

From broader discussions on SEO to extra technical deep-dives, there’s one thing for each type of marketer. So pay attention intently, and don’t overlook to vote on your favourite.

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1. The Authority Hacker Podcast

Hosts: Gael BretonMark Webster
Subjects: SEO, advertising, content material advertising
Frequency: Each two weeks 
Web site: Authority Hacker
Hear on: Spotify, Soundcloud, Apple Podcasts, Stitcher 

This well-loved podcast is equal elements informal and informative. Gael Breton and Mark Webster make a convivial pair, and it’s straightforward to maintain listening because the hosts talk about all issues SEO in between witty banter.

Having produced over 250 episodes now, their means to maintain the content material contemporary impresses us. Aside from masking Google updates, Gael and Mark sort out SEO questions and share their experiences operating authority web sites and blogs—together with how they constructed and bought considered one of their web sites for a six-figure sum.

Right here’s one other episode we discovered fascinating, that includes SEO and content material advertising marketing consultant Stacey MacNaught.

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2.  Search Off the Report

Host: Google’s Search Relations crew
Subjects: SEO, tech SEO
Frequency: Weekly 
Web site: Search Off the Record, Twitter
Hear on: Google Podcasts, Spotify, Stitcher, Apple Podcasts, Search Off the Record

Curious in regards to the inside workings of Google Search? Search Off the Report takes you behind the scenes, with episodes centering on launches, Google Search Console characteristic prioritizations, and tasks that Google Search groups are engaged on.

The present’s splendid for anybody who’s interested by life as a Googler too: The hosts often share what it’s like working for the tech main.

Informative because the podcast could also be, the episodes border on technical territory—spanning JavaScript, robots.txt, and Core Internet Vitals. To additional your studying, transcripts are shared on the official web site.

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3. Consultants On The Wire

Host: Dan Shure
Subjects: SEO, digital advertising
Frequency: Month-to-month 
Web site: Experts On The Wire
Hear: Apple Podcasts, Stitcher

Dan Shure is aware of how to make a very good present. Earlier than founding boutique company Evolving SEO in 2010, he produced TV reveals and was a performing musician.

Naturally, he doesn’t disappoint because the host of Consultants On The Wire. The month-to-month podcast options business practitioners who talk about the instruments, techniques, and other people shaping the world of search advertising—from Backlinko founder Brian Dean to entrepreneur Everette Taylor.

Don’t count on common episodes, although. Dan printed simply 4 episodes in 2021 and 7 episodes in 2020. Nonetheless, the podcast makes for pleasurable listening and is right for SEOs of all expertise ranges.

4. The Recipe for SEO Success

Host: Kate Toon
Subjects: SEO, social media, content material advertising
Frequency: Each two weeks 
Web site: The Recipe for SEO Success
Hear on: Spotify, iTunes, Stitcher

Right here’s an SEO podcast with a distinction: Kate Toon labels every episode “beginner” or “techie” to be able to simply determine these most suited to your degree of data. As a bunch, she’s without delay chirpy and fascinating, qualities which make for straightforward listening.

Aside from providing succinct tips about content material advertising and website-building, Kate invitations SEO specialists to share their suggestions and private experiences on her present. Previous friends embrace Rand Fishkin, Barry Schwartz, and Bill Slawski—so that you’re assured to be taught one thing new each time.

5. The Unknown Secrets and techniques of Web Advertising and marketing

Hosts: Chris BurresMatt Bertram
Subjects: SEO, PPC, social media, content material advertising, CRO
Frequency: Each two weeks 
Web site: Best SEO Podcast
Hear on: Spotify, Apple PodcastsSoundcloudPodomatic

Since its founding in 2009, The Unknown Secrets and techniques of Web Advertising and marketing has acquired greater than 3.6 million downloads. So suffice to say, the podcast has a robust fanbase.

Hosts Chris Burres and Matt Bertram initially created the podcast to complement their coaching programs on digital advertising company EWR Digital, which additionally they based. However after they realized high quality SEO podcasts had been few and much between, they sought to fill that hole.

The present immediately has over 500 episodes, with new ones added round each two weeks through a livestream on YouTube and Fb.

We just like the breadth and depth of subjects coated; suppose Google algorithm updates to discussions on enterprise SEO, native SEO, and branded and non-branded visitors. Friends like Lemuel Park and Matthew Royse have weighed in too, guaranteeing every episode is stored contemporary with well-balanced views.

6. SEO 101 Podcast

Hosts: Ross DunnJohn Carcutt
Subjects: SEO, paid search
Frequency: Each three weeks 
Web site: SEO 101
Hear on: Spotify, Apple Podcasts, SoundcloudStitcheriHeartRadio

Regardless of its title, we reckon SEO 101 Podcast is right for entrepreneurs of all ranges.

The subjects coated are typically much less technical in nature—suppose key phrase analysis suggestions and Google core updates—however this WMR.FM-run present is right if you happen to’re trying to revisit the fundamentals or construct a greater basis.

And no higher hosts to lead the present than Ross Dunn and John Carcutt, who’ve been within the SEO business for over 20 years. With Ross’ concentrate on small and medium companies and John’s on enterprises and enormous firms, they every deliver distinctive views and a contact of humor to the desk.

Previous friends embrace Moz’s Dr. Pete Meyers and Loren Baker (who’s by the way co-host of The Search Engine Journal Show!).

The very best bit is every episode averages simply half-hour, making it splendid listening on your subsequent commute or exercise.

7.  Work in SEO

Host: Isaline Muelhauser
Subjects: SEO, tech SEO
Frequency: Weekly
Web site: Work in SEO
Hear on: Spotify, Apple Podcasts 

What are the perfect methods to navigate a profession in SEO?

There isn’t a sound reply to that, and founder Isaline Muelhauser is aware of it. Her new weekly podcast hopes to fill this hole by bringing in friends of numerous backgrounds to share how they’ve navigated the advertising area.

Isaline isn’t afraid to ask the robust questions both—and has plans to cowl each foundational subjects and bolder floor. These embrace dealing with harassment and bullying, beginning an SEO profession on the age of 60, and what it’s like to be an outreach specialist.

For those who’re curious to be taught extra about this newly launched present, tune in to the primary episode. There, Isaline discusses her motivations behind beginning the undertaking, how she wound up within the SEO area, and the challenges she has confronted.

The namesake podcast is a part of an even bigger undertaking: the Work in SEO job search platform.

8. TechSEO Podcast

Host: Keira Davidson 
Subjects: Tech SEO, hyperlink constructing
Frequency: Month-to-month
Web site: TechSEO Podcast
Hear on: Spotify, Apple Podcasts, Breaker, Google Podcasts

This month-to-month podcast focuses strictly on technical SEO. Clearly, its purpose isn’t to attain as extensive an viewers as attainable. Quite, it’s to assist advertising specialists deepen their experience.

The present’s helmed by Keira Davidson, who took over former hosts Dan Taylor and Adam Gent—and she or he’s an awesome conversationalist. I discovered myself listening with a eager ear as she mentioned every little thing from large-scale migrations to automated SEO testing.

Notable friends who’ve graced the present embrace Sören Bendig and Katherine Watier Ong. In all, the podcast’s sensible suggestions and insights are assured to offer you some helpful takeaways.

9. Voices of Search

Host: Benjamin Shapiro
Subjects: SEO, tech SEO, content material advertising
Frequency: Each different day  
Web site: Voices of Search
Hear on: Spotify, Apple Podcasts, Google Podcasts

In search of succinct SEO suggestions however brief on time to trawl the online? Aside from turning to Twitter, another lies in Voices of Search.

This podcast focuses on SEO and content material advertising, with near-daily episodes spanning 10 to 20 minutes. Given the low dedication required per sitting, it’s far simpler to pay attention attentively as host Benjamin Shapiro tackles all of the helpful stuff, such as:

  • Optimizing how-to content material.
  • Figuring out the perfect content material codecs on your viewers.
  • Cellular SEO modifications.
  • How social media impacts SEO.

I like how clear-cut the conversations are. Notable friends embrace Dmitry Dragilev, founding father of JustReachOut.io, and Bill King, founder and host of GTO Podcast (a present for progress entrepreneurs). 

10. SEO Podcast

Host: Timothy Carter 
Subjects: SEO, tech SEO, hyperlink constructing, PPC, social media advertising
Frequency: Each day (weekdays solely) 
Web site: SEO.co
Hear on: Spotify, Google Podcasts

What does it take to outrank your competitors? That’s one thing host Timothy Carter makes an attempt to tackle in SEO Podcast, which has bite-sized episodes that by no means exceed eight minutes every. This makes his factors without delay informative and digestible.

The very best bit is there are each day episodes (aside from weekends), supplying you with one thing to usually look ahead to.

Whereas there isn’t any banter, given this can be a one-man present, I reckon each entry-level entrepreneurs and skilled SEOs will profit from tuning in. The podcast is definitely probably the most well-paced reveals I’ve come throughout, with helpful suggestions which are typically break up into two-part episodes.

These embrace the newbie’s information to Google Search Console, the distinction between internet design and internet growth, and the way to keep away from unhealthy content material and poor running a blog habits.

Timothy brings with him over 20 years of web advertising expertise and produces the present below content material advertising company SEO.co.

11. SEO for the Remainder of Us

Host: Brendan Hufford
Subjects: SEO, tech SEO, content material advertising
Frequency: Rare
Web site: SEO for the Rest of Us 
Hear on: Spotify, Google Podcasts, Apple Podcasts

This present isn’t about SEO—probably not, anyway. Quite, the podcast goals to discover how entrepreneurs can develop their services utilizing SEO, with the aim of reaching monetary freedom.

That’s in accordance to founder and host Brendan Hufford, who’s candid and beneficiant in speaking about his experiences within the advertising area. He’s additionally an entertaining podcaster and retains issues light-hearted and informal with visitor audio system.

A few of my favorites embrace:

The present makes for excellent listening, however episodes will not be launched on a set schedule. Whereas we wait in keen anticipation, go forward and stream the prevailing content material. There’s a lot to be realized—and also you’ll have an entertaining time when you’re at it.

12. The Search Engine Journal Present

Hosts: Brent Csutoras, Danny Goodwin, Loren Baker
Subjects: SEO, paid search, social media, entrepreneurship, content material advertising
Frequency: Each two weeks 
Web site: The Search Engine Journal Show
Hear on: Spotify, Apple Podcasts

Previously often known as Advertising and marketing Nerds—and, later, Search Engine Nerds—this twice-monthly present has developed since its launch in 2014 to turn into a go-to for SEO professionals. And for good purpose too, given the caliber of friends who’ve graced the podcast. These embrace Google’s Gary Illyes, Bing’s Christi Olson, and Snap Inc. Canada’s Matt McGowen.

As well as to roping in SEO specialists to talk about trending subjects, equivalent to futureproofing your SEO practices, the hosts run occasional giveaways and contests.

We reckon this present is greatest suited to seasoned SEOs. The conversations can get a bit technical, as within the case of this episode on enterprise site crawl management.

13. Crawling Mondays

Host: Aleyda Solis 
Subjects: SEO, tech SEO, hyperlink constructing
Frequency: Month-to-month 
Web site: AleydaSolis.com
Hear on: Spotify, Google Podcasts, Apple Podcasts, Anchor

This month-to-month YouTube-to-podcast present is hosted by Aleyda Solis, whose sturdy following on Twitter speaks of her expertise.

Aside from being the founding father of digital advertising consultancy Orainti and distant work platform Remoters, Aleyda dedicates her time to making Crawling Mondays a podcast price your whereas.

Episodes characteristic a mixture of SEO critiques, interviews, and associated information—together with how-to tips about constructing a profitable SEO technique, doing native SEO, and undertaking administration for companies.

I notably like the standard of friends who’ve come on the present, together with Lisa Paasche, Areej AbuAli, and (*15*). Right here’s one that includes our very personal Patrick Stox:

14. WTSPodcast

Hosts: Sarah McDowell, Areej AbuAli
Subjects: SEO, tech SEO
Frequency: Weekly
Web site: Women in Tech SEO
Hear on: Spotify 

Talking of Areej, what can’t she do? The WTSPodcast is an extension of the founder’s networking platform, Women in Tech SEO, which contains a rising advertising group for girls within the technical SEO discipline.

Within the WTSPodcast, Areej and marketer Sarah McDowell take turns internet hosting episodes and tackling all method of subjects, together with:

By bringing in insights from ladies entrepreneurs of all backgrounds, the conversations are straightforward sufficient for nearly anybody to comply with—even non-SEOs.

15. Webcology

Hosts: Jim Hedger, Dave Davies
Subjects: SEO, digital advertising
Frequency: Weekly
Web site: Webcology
Hear on: Spotify, iTunesStitcher

Right here’s one other weekly podcast by WMR.FM on your consideration. In contrast to the SEO 101 Podcast, this present examines the broader digital advertising ecosystem and the way site owners and entrepreneurs can get higher at what they do.

Jim Hedger and Dave Davies have nice camaraderie—they’ve been operating the present for greater than a decade, in any case. Although, their full of life conversations can get moderately technical and could also be tougher for fledgling entrepreneurs to comply with.

As an illustration, latest episodes talk about what it takes to rank in Google Uncover, Google core updates, mobile-first indexing, and Google Data Panel administration.

We additionally just like the discussions with business specialists on every little thing from cell advertising consolidation to tackling concentrating on in a post-IDFA world.

Closing ideas

Even when podcasts have by no means been your factor, we assure those on this listing are worthy of your time and a focus.

You’ll additionally choose up heaps of helpful suggestions, so maintain a pocket book (or your telephone) useful whereas listening. And keep in mind: It’s good to be choosy. Learn the episode synopsis, pay attention selectively, and save your favorites to be able to simply return to them.

Did I miss any out? Share your ideas with me on Twitter.  

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