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27 Affiliate Marketing Websites that Sold for 7 Figures (Or More)

Persons are all the time asking me if internet online affiliate marketing is an actual enterprise. Sure, it actually is!

Not solely is it potential to earn first rate cash with an internet online affiliate marketing facet hustle, but it surely additionally might substitute your full-time job. It’s even potential to realize the final word entrepreneurial success: promoting your small business for a giant windfall.

I ought to know from private expertise. I bought the web site Investor Junkie for (*7*). Investor Junkie’s revenue was primarily based solely on affiliate-marketing income.


After my sale, I used to be curious to learn the way many others have bought web sites that made cash solely from internet online affiliate marketing.

The variety of web sites that bought for seven figures or extra stunned me.

It seems I’m not a singular snowflake. There have been many others.

So I created this listing.


The primary requirement for this listing is that the positioning should have a considerable quantity (over 50%) of income from internet online affiliate marketing. As a result of I don’t have direct entry to the accounting information, that is one thing of a guess. Nevertheless, it’s straightforward to infer that, when a enterprise sells for seven figures, but affords no merchandise and has no or few advert banners, a lot of the income has come from internet online affiliate marketing.

The second requirement is that I embrace solely data that is publicly verified. On your reference, I cite the supply. As a disclaimer, I’ve no insider details about any of those transactions. All of this data – together with that regarding my very own sale — comes from public information.

Clearly, common websites that haven’t been bought, comparable to NerdWallet, aren’t on the listing. NerdWallet employs greater than 350 folks and would simply make it on this listing if it had been ever bought.

I Don’t Belief Weblog Earnings Stories

Name me a skeptic, however I don’t belief these common “how I make cash from my weblog” revenue report posts.


On the one hand, it’s a good way to get a “voyeuristic” peek into how the sausage will get made with internet online affiliate marketing. This makes these kind of posts very talked-about to learn. However alternatively, these posts are unreliable. Income numbers can simply be fudged.

There’s a traditional New Yorker cartoon that sums all of it up completely.

new yorker on the internet nobody knows youre a dogSupply: New Yorker, July 1993

It’s onerous to discern the fakers from the makers.

So take what you learn on-line with a grain of salt. Simply as with many Instagram pics, it’s not essentially actuality.

Nevertheless, even when half of the income numbers listed on the Interwebs are true, it’s nonetheless a formidable feat nonetheless. All of it attests to the actual fact that internet online affiliate marketing not solely could be a full-time job, however also can make you rich.

Sadly, my listing excludes the small offers that don’t get press protection. For instance, Matt Giovanisci bought his Amazon internet online affiliate marketing web site Roasty Coffee for $55,000. Whereas that deal is spectacular, it isn’t verifiable by a third-party, so, sadly, I excluded it from my listing.

We are able to assume that the web sites with undisclosed sale quantities bought for no less than seven figures. That is primarily based upon my data of the trade, the estimated site visitors, their workers measurement, and the retailers they labored with, together with discussions with fellow bloggers.

It’s price declaring that the true check of an organization’s price is when it’s bought. It’s possible you’ll deem your organization to be price seven figures, however in the long run, it’s price solely what another person can pay for it.

Key Takeaways

This listing is under no circumstances exhaustive.

Clearly, my listing of profitable internet online affiliate marketing blogs is heavy on private finance. That’s principally as a result of private finance was my very own internet online affiliate marketing area of interest, and I do know it effectively. As well as, internet online affiliate marketing within the private finance area may be very worthwhile. But it surely’s actually not the one area of interest with money-making potential. So don’t come to the conclusion that you could create a private finance weblog to achieve success.

That mentioned, if you realize of any internet online affiliate marketing web sites outdoors the non-public finance sphere that have bought, please let me know by commenting under. I want to add extra websites to this listing.

A greater takeaway is that nearly all of those websites are mainly product evaluate blogs. They both outright evaluate merchandise of their area of interest, publish comparability articles, or create listicles that spotlight numerous distributors.

One other key level with these blogs is that they depend on web optimization. Even when the proprietor has different means to deliver site visitors to their weblog (i.e., paid site visitors, social media, electronic mail, and many others.), most websites depend on natural search.

Affiliate Marketing Web site Examples

Listed here are some bought internet online affiliate marketing web sites.

It needs to be famous that a couple of of the web sites listed above (Get Wealthy Slowly, Consumerism Commentary, 5 Cent Nickel, and The Easy Greenback) have been bought a number of occasions. For instance, J.D. Roth bought his web site Get Wealthy Slowly in 2009, solely to buy it back in October 2017. The phrases of the buyback weren’t disclosed, however I believe he acquired it at a considerable low cost from what he bought it for in 2009.

The desk above lists the primary sale solely.

Affiliate Marketing Teardowns

Let me break down some internet online affiliate marketing examples and what I feel made them profitable.

(*27*)Investor Junkie

Investor JunkieInvestor Junkie

Sold For: $5.82 million
Acquired Date: July 2018
Acquired By: XL Media plc/WebPals

Causes for Success

I ought to know lots about this web site, as a result of it was my very own. I began it in December 2009 after which bought in July 2018.

I imagine Investor Junkie was profitable for a couple of causes:

To focus on the final merchandise, I imagine content material (copy) is a commodity, particularly with web optimization. It’s an arms race among the many competing web sites in your area of interest. There are solely so some ways you may focus on find out how to open a Roth IRA account.

Content material is definitely replicated by others. However a performance comparable to a calculator, widget, and many others., is far tougher to copy. This can provide you a aggressive benefit.



Sold For: $30 million
Acquired Date: Oct. 2016
Acquired By: The New York Instances Co.

Causes for Success

There are numerous websites like Wirecutter, however few execute as effectively. Once I was rising up, Shopper Stories was the authority on shopper product evaluations. However within the 2000s, the publication appeared to have misplaced its method. It didn’t adapt to the net revolution very effectively.

This opened up alternatives for new entries into the market. Wirecutter snuck in and was profitable as a result of it:

  • Employed area consultants to evaluate shopper merchandise
  • Had detailed evaluations and cited exterior sources
  • Centered on the “better of” evaluate format and didn’t publish many particular person evaluations

portion of Wirecutter’s affiliate income comes from the Amazon Associates program. I’m prepared to invest that the positioning is Amazon’s largest affiliate.

Wirecutter’s evaluations are a few of the finest on the market. If you happen to plan on writing any evaluations in your area of interest, I recommend you have a look at the format the positioning makes use of and how will you enhance upon it.

(*27*)Pupil Mortgage Hero

Student Loan HeroPupil Mortgage Hero

Sold For: $60 million
Acquired Date: July 2018
Acquired By: LendingTree Inc.

Causes for Success

Pupil Mortgage Hero stuffed a distinct segment regarding a rising downside in america: pupil mortgage debt. The estimated whole pupil mortgage debt is over $1 trillion.

Pupil Mortgage Hero was designed to assist college students lower their debt load. The location was profitable as a result of it:

  • Provided greater than content material — calculators
  • Had a complete web optimization technique masking each side of pupil debt and ancillary matters
  • A free membership space to make sure repeat guests

The lesson I’ve realized is, as a enterprise, debt pays a lot better than investing. That is due to the very nature of our society. Sadly, there are extra folks in debt than investing.


With internet online affiliate marketing, it’s actually potential to realize no matter you think about monetary success. You won’t desire a seven-figure exit from your small business. You is likely to be happy with making a part-time facet hustle.

I created this listing for inspiration and to share my insights as to why I feel these websites had been profitable.

Now, an internet online affiliate marketing weblog outdoors the non-public finance realm can positively obtain this stage of success. I do know many internet online affiliate marketing bloggers who make good six- and seven-figure annual incomes.

To place it merely, internet online affiliate marketing is a really potential enterprise alternative, not some hyped-up fantasy.

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