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Bluehost Review – A Popular Web Host… But Are They Good?

Bluehost ReviewBluehost Review

By: Larry Ludwig

Up to date: Jan 28, 2022

CompaniesDevoted Servers, VPS, Web Internet hosting, Web site Builder & WordPress Internet hosting
Tech AssistAssist Desk, Reside Chat, Telephone, Information Base & Social Media
UptimeGlorious (99.99% previous 6 months)
Greatest ForLearners & WordPress bloggers
StrengthsNice worth & easy-to-use
WeaknessesUpsells & storage limits
PromotionBeginning At $2.95/mo

What’s Bluehost?

Bluehost is without doubt one of the most established and well-known hosting manufacturers on the web. Bluehost was based in 2003 by Matt Heaton and Danny Ashworth. In 2012, it was acquired by the conglomerate Endurance Worldwide (now known as Newfold Digital).


Bluehost hosts over 2 million web sites and employs over 750 workers with workplaces in Orem, Utah. It is without doubt one of the largest and hottest suppliers of hosting companies on the Web. Along with internet hosting, they’ve a big product line of internet hosting merchandise:

  • Area identify registration
  • Shared Internet hosting
  • WordPress Internet hosting
  • VPS Internet hosting
  • Web site builder

Bluehost Pricing

Bluehost affords a large spectrum of internet hosting plans. Right here’s a short abstract of every.

Web Internet hosting

Web internet hosting plans (aka shared internet hosting) are the bread and butter of the internet hosting world. A shared plan consists of particular person accounts on a Linux server. Shared internet hosting packages are often highly effective sufficient to run most newbie to reasonably visited web sites.

They can run WordPress or any utility on a LAMP Stack. It’s an economical and dependable option to run most web sites. Study extra about shared internet hosting on this information. Bluehost has three major shared internet hosting plan choices.

PlanPrimaryPlusSelection PlusProfessional
Intial Worth*$2.95/mo.$5.45/mo.$5.45/mo.$18.95/mo.
Renewal Worth$9.99/mo.$13.99/mo.$18.99/mo.$26.99/mo.
Web sites1limitlesslimitlesslimitless
Storage50 GBlimitlesslimitlesslimitless
Free Area Identify1 12 months1 12 months1 12 months1 12 months
Free SSLsuresuresuresure
Devoted IPsure
Day by day Backupssuresure

* Pricing per thirty days for a 12-month subscription

Key Options

  • Free SSL certificates included
  • Free Web site Migration
  • Free area privateness for Selection Plus plan or increased

Since 2005, Bluehost has been really useful by Bluehost affords fundamental hosting that absolutely helps WordPress, however additionally they have managed WordPress internet hosting.

These plans are optimized for WordPress and have the options to assist them. The query I get usually, is which one must you select?

In case you are simply beginning out the hosting plans above must be greater than ample.


I recommend upgrading to Bluehost WordPress plans for a busy weblog that will get over 50,000 guests per thirty days or you want to set up many WordPress plugins.

Bluehost Managed WordPress Internet hosting provides far more devoted CPU energy to your web site. Day by day backups of your WordPress weblog are additionally one other large cause to improve.

Managed WordPress Internet hosting

Despite the fact that WordPress can run on shared internet hosting, many internet hosting firms have WordPress internet hosting plans on account of buyer demand and the {hardware} calls for of WordPress. Many internet hosting firms provide “WordPress internet hosting” that’s *precisely* the identical as their shared internet hosting plans.

Bluehost affords each internet hosting plans. Bluehost WordPress internet hosting plans are *precisely* the identical as their shared internet hosting plans. In truth, for those who look rigorously on the signup hyperlink, they’ve the identical checkout flows.

Nevertheless, Bluehost affords WordPress plans which have customized options, plans, and sources for working a big or fast-growing WordPress-powered web site.

Intial Worth*$9.95/mo.$14.95/mo.$27.95/mo.
Renewal Worth$19.95/mo.$24.95/mo.$37.95/mo.
Web sites111
Storage20 GB40 GB80 GB
Free Area Identify
Free SSLsuresuresure
Devoted IP
Day by day Backupssuresuresure

* Pricing per thirty days for a 36-month subscription

VPS Internet hosting

A digital personal server (VPS) is a good way to get a particular allocation of server sources, with out having to lease a devoted server.

Despite the fact that your web site lives on the identical server as different websites, you’ve got whole management over a set quantity of sources. Study extra about VPS internet hosting on this information. Bluehost has a number of very competitively priced VPS plans that provide managed and unmanaged choices.

Devoted Internet hosting

Most aren’t conscious that Bluehost affords devoted internet hosting to your web site. Bluehost has three devoted internet hosting choices. Pricing ranges from $79.99 – $119.99 per thirty days for the primary 12 months. All devoted plans include cPanel and WHM so in impact, it’s no completely different than their shared internet hosting plans.

Like their different companies, you get a free area identify with each plan.

Although consider with Bluehost they’re unmanaged servers. This implies it’s essential to deal with and keep the software program and safety your self or rent a agency to handle it for you.

The drawback with any devoted server is the shortage of redundancy ought to the {hardware} fail.

Bluehost Options

It ought to go with out saying, that Bluehost is actually not the one hosting recreation on the town. There are lots of different suppliers to select from.

Professionals of Bluehost

No internet hosting firm is ideal. And like I stated within the intro, I’ve all the time maintained that there is no such thing as a such factor as a “finest internet hosting firm” – all of it depends upon your targets and preferences.

That stated, listed below are the benefits that I discovered with Bluehost.

Model Identify Assist & Sources

Bluehost is actually a big hosting firm.

It’s owned by Newfold Digital – the biggest internet hosting company on the planet. And it actually has extra model recognition than every other host apart from possibly GoDaddy or main web site builder firms like Wix & Squarespace that do TV promoting.

A large model actually has disadvantages, which I’ll cowl within the cons part, however there are additionally large advantages to utilizing the identify model available in the market.

In any case, if there weren’t numerous benefits the identify model wouldn’t be the identify model.

First, large manufacturers similar to Bluehost have the sources that different smaller internet hosting firms might not have.

They can rent one of the best community engineers, one of the best buyer assist group leaders, and one of the best government groups within the {industry}. They have the capital and monetary sources to make giant investments of their community and servers – actually something that can assist make their service higher.

Second, large manufacturers like Bluehost who’re in industries the place market share is commonly the primary focus (relatively than income maximization) often concentrate on Web Promoter Rating relatively than speedy income.

What this implies for purchasers is that they’re centered on making you content greater than anything.


As a result of while you’re pleased, you might be more likely to refer them to a buddy.

*That’s why the standard buyer survey from large/rising firms all the time begins with “how seemingly are you to refer us to a buddy?“

Now once more, the caveat is that making you content doesn’t essentially imply offering one of the best service to your wants. But it’s higher than maximizing each single penny that they will get out of you. And I’ll cowl this caveat extra within the cons part.

Third, large manufacturers similar to Bluehost should not going to up and disappear in a single day. With one thing like your web site information the place safety is extra essential than actually something, it’s essential to know that your internet hosting firm isn’t going to simply exit of enterprise. And a model like Bluehost has the soundness to guarantee that’s not going to occur.

Total, identical to within the grocery retailer, if the model identify isn’t that rather more costly than the generic or low-cost model, most individuals will select to go along with the identify model. Identical with internet hosting.

Total Pricing & Prices

Like I’ve stated in different internet hosting opinions, pricing is essential, however you must have a look at the pricing in context.

Whereas Bluehost pricing will come up within the disadvantages part, their pricing is inexpensive and affordable – particularly for a small to mid-size web site searching for an excellent internet hosting choice.

They have a 4 tier pricing construction. Their lowest plan is especially inexpensive particularly for starter web sites, however with caps that I’ll cowl within the cons part.

Their mid-tier plan can be inexpensive, with many unmetered or limitless options, however barely dearer at renewal than some direct rivals. It does embrace a free area, free SSL certificates, unmetered bandwidth, and limitless web site installs.

I’ll have a look at their function caps and pricing construction within the cons part, however for now, if you’re searching for an inexpensive host that you may simply get began with – then Bluehost matches with a particular low cost.

*Further professional on pricing – Bluehost’s worldwide choices. They present fee choices in a number of currencies, together with Euros, Kilos, Australian {Dollars}, and Indian Rupees. In comparison with different hosts, this supplies a small bonus for ex-US clients who can keep away from overseas transaction charges & forex swings towards the US greenback. Bluehost India is very well-liked and distinctive focus.

Bluehost International Pricing

Creating A Web site

Despite the fact that organising an internet site is nowhere close to as difficult because it was within the early 2000s, it nonetheless generally is a daunting course of for anybody who has by no means set one up from scratch.

The method of shifting a brand new buyer via that course of known as “onboarding.”

There’s a variety of points to onboarding. It consists of every thing from how complicated your checkout course of is to how clear your person interface is to the emails {that a} new buyer receives.

Usually, the onboarding expertise is the place a internet hosting supplier can lose a brand new buyer. If expectations should not met, or options can’t be discovered, or new jargon shouldn’t be defined nicely, then irrespective of how good your product is, your clients will most likely hate you.

Normally, all of the anecdotal unhealthy experiences that you just see on boards, overview websites or social media come from experiences that ought to or would have by no means occurred had the hosting supplier set expectations or communicated higher with the web site proprietor.

Bluehost has carried out an excellent job ensuring all of the technical instruments can be found for purchasers who need them – whereas additionally sustaining a clear person interface. Their onboarding course of is easy for brand new clients who might not wish to see the technical instruments proper off the bat.

Bluehost Dashboard

Moreover, Bluehost makes use of industry-standard instruments similar to cPanel. This makes issues less complicated to unravel as a result of there’s much more documentation across the Web to information you. Right here’s a screenshot of the brand new, recent Bluehost dashboard.

cPanel Access

Bluehost has a wonderful data base and training middle to assist clients get began on the precise foot.

Bluehost Onboarding

And as an apart, the opposite benefit to being an enormous model is that there are many individuals who have had issues along with your product prior to now – however have gone on to unravel these issues on boards. That signifies that while you do a Google seek for your drawback, there’s a excessive probability {that a} useful reply has already been posted.

Bluehost Support

Bluehost Buyer Service

That stated, there will likely be a time when one thing goes improper. And when one thing goes improper it’s essential to know that you’ve entry to good buyer assist.

Like I’ve talked about in all of my different internet hosting opinions, buyer assist is almost not possible to evaluate except you really know the shopper assist group and the shopper assist group tradition.

Each detrimental and optimistic buyer assist anecdote that you could be see or hear on-line is simply that – an anecdote. You by no means know for those who’re coping with the one true skilled on the whole group, or for those who’re coping with a rookie who was merely having a extremely unhealthy day.

As an alternative of claiming that an organization’s buyer assist is nice or unhealthy, I like to evaluate it based mostly on entry and funding ranges.

I’ve discovered each to be good indicators of whether or not or not an organization views customer support as a price, a gross sales alternative, or an funding.

Bluehost does nicely on each marks.

Bluehost has 24/7 buyer assist by way of a number of choices: cellphone, stay chat, and even social media assist. I’ve discovered Bluehost stay chat to be probably the most responsive and best choice for my wants.

Bluehost Support

Nevertheless, as I stated in my HostGator vs. Bluehost comparability, they do appear to make use of the cellphone extra as a triage answer than a “let’s let everybody discuss to an skilled instantly” form of answer.

That’s not an excellent or unhealthy factor, however I believe it’s good to know that you just’re nonetheless going to undergo their cellphone tree and also you’re nonetheless going to be placed on maintain.

But a cellphone quantity is a bonus in comparison with different hosts, relatively than working via chat or electronic mail tickets.

Moreover, as I discussed within the training part, Bluehost has carried out a variety of funding in its data base and assist choices inside product screens.

Bluehost Support Resources

They can head off a ton of issues earlier than you even really feel like you want to discuss to buyer assist.

Bluehost does present a variety of add-ons and Extras to all their merchandise – from basic items like SSLs and Google Advert credit to superior options like Cloudflare integration.

Now, I wouldn’t recommend selecting Bluehost only for these add-ons or extras themselves, however they do convey them as much as par and even push them up past many low-cost rivals.

Internet hosting Product Suite & Experience

Bluehost affords a full product suite from domains to shared internet hosting to managed WordPress internet hosting to VPS internet hosting all the way in which as much as devoted internet hosting.

Moreover, they supply barely personalized internet hosting for web site homeowners who run WordPress and WooCommerce collectively and even clients who run WordPress websites and need assistance with specialised issues (like growing pace or safety on their WordPress web site).

Like account addons and extras, these should not essentially causes to decide on Bluehost, however they do separate them from their very low-cost rivals and mean you can keep and develop with a single internet hosting firm (as within the case of my shopper).

Cons of Bluehost

Listed here are the cons or complaints that I discovered working with Bluehost.

Model Identify & Large Firm Issues

The part headline type of says all of it.

Large firms include their very own set of actual and perceived issues. Since they function on an enormous scale, they’re additionally going to have large issues, and Bluehost isn’t any exception. There are six points that I’ve seen repeatedly come up relating to Bluehost primarily on account of their measurement, scale and relationships.

First, they’re nonetheless feeling the model results of their more-than-24-hour downtime for thousands and thousands of accounts in August of 2013. They are nonetheless catching unhealthy press for his or her network glitch back in the Winter of 2016.

Second, since they’ve thousands and thousands of accounts, additionally they have numerous potential for safety & downtime incidents. Like I stated within the Professionals part, they’ve the experience to unravel these issues. But they’re issues inherent to being an enormous firm. If 0.01% of your clients have points…they’ll make it recognized on-line.

Third, each large firm has the temptation to chop bills at scale, as a result of that may produce giant income proper on the backside line. In Bluehost’s case, there’ll all the time be an incentive to cross-sell yet one more product or run only a few further web sites on every server to chop down in your total capital value.

That’s not one thing that I, or Bluehost rivals or anybody commenting on-line can affirm. But it’s a indisputable fact that working on that form of scale signifies that Bluehost community engineers need to optimize for almost all – and never the minority – who would possibly want further sources or specialised wants. This challenge reveals up repeatedly in Endurance Worldwide’s Annual Investor Stories. They have a number of main excellent infrastructure upgrades that repeatedly get delayed due to stress to chop bills.

Fourth, Bluehost is inherently going to have numerous folks trash-talking them in every single place on-line, even when most of their clients are roughly proud of them. That may be a truth of Web conduct – individuals are extra more likely to discuss their unhealthy expertise than their “yeah, fairly good” expertise.

Fifth, Bluehost and Newfold do need to fend off conflicts of curiosity similar to having a stake in Automattic, the mother or father firm of + the primary contributor to the WordPress open supply challenge. has carried out an excellent job of clarifying and fixing potential points, however it’s nonetheless one thing folks will all the time convey up.

And lastly, as a buyer, there’s all the time the trade-off of shopping for from an independently-owned, smaller firm the place you might be inherently extra essential to them, relatively than an enormous firm the place you might be simply one other account. It’s the Starbucks vs. native espresso store tradeoff.

Once more none of these items are good or unhealthy… however they’re merely built-in disadvantages to being an enormous firm identical to there are built-in benefits to being an enormous firm.

Internet hosting Velocity & Efficiency

The core job of an internet host is to retailer your web site recordsdata and ship them to anybody who requests them. But there’s a key adverb that it is best to actually care about – you need your web site server to ship these recordsdata shortly. And that’s the place web site pace and efficiency actually are available in.

There are a ton of variables that go into web site pace. A few of them you possibly can management; a few of them you can’t management.

But one of many variables that you may management is utilizing an internet host that handles efficiency on the extent that your website wants (given how resource-intensive your website is and what number of guests you’ve got).

Bluehost is pretty clear in regards to the {hardware} that they use on their shared servers. On their gross sales web page, they provide out the precise specs.

Bluehost Specs

And but I haven’t been capable of finding precisely what degree of sources they run on every server, (e.g. what number of web sites they’ve on every server). Moreover, the one individuals who actually have entry to their principally limitless bandwidth ranges and community efficiency are their very own inner community engineering group.

They run up-to-date variations of PHP and MySQL. Nevertheless, on Primary plans, they do additionally restrict the default quantity of allotted reminiscence.

Bluehost Server Stats

It’s an easy fix, however it’s nonetheless one thing to repair for those who begin to run plugins with heavy demand.

That stated, in comparison with different internet hosting firms that do concentrate on pace and efficiency, Bluehost often is available in round common.

The best approach for non-network engineers to measure pace and efficiency has to have a look at the time to first byte or TTFB.

It’s the time that it takes a server to reply and ship the primary chunk of knowledge after it receives the primary request for data. Principally, it’s a turnaround time for web site recordsdata.

TTFB is a really tough measurement.

It’s finest checked out as a pattern relatively than as a single snapshot. But over time, my Bluehost snapshots have often tended round common or under common…although my 2021 check ran actually quick.

Bluehost Speed Test

All in all, Bluehost pace and efficiency are high-quality for a starter to a mid-size web site – however it’s actually an obstacle for websites that anticipate increased efficiency (ie, media-heavy websites).

Advertising and marketing-heavy Plan Options

Bluehost’s plans are structured in order that they appear comprehensible, however I truthfully don’t just like the phrasing that they used round their plan construction.

If I give them the advantage of the doubt, I’m positive they’re making an attempt to make it much less daunting for rookies and folks doing a starter web site to guage plans.

That stated – for somebody who does care in regards to the options and the specifics, their plan construction and pitches are very obscure and marketing-speak heavy.

For instance, I don’t know what a SpamExpert or CodeGuard Primary is. And with out digging, I don’t know the precise distinction between customary efficiency and excessive efficiency (is it a rise in default allotted reminiscence?).

They have choices for Managed WordPress internet hosting and choices for WooCommerce + WordPress internet hosting. And but their shared internet hosting can be the best option to run WordPress…though WordPress internet hosting is similar as shared internet hosting, plus they’ve WooCommerce internet hosting (which ought to want extra sources) is cheaper than Managed WordPress internet hosting.

If that’s a complicated paragraph, that’s as a result of the plans are complicated to me.

I really feel like I’ve a tough sufficient time evaluating apples and oranges between internet hosting firms. Bluehost has complicated competing merchandise with no option to examine apples to apples inside their very own plans.

Bluehost PlansBluehost Hosting Plans

If you already know what you want (i.e., most likely simply fundamental hosting), then Bluehost most likely has it, however it’s a bit of irritating and creates a bit of little bit of purchaser’s regret. There are such a lot of overlapping competing merchandise that every one have the identical advertising and marketing communicate.

Shopping for internet hosting might be daunting & complicated – something that makes it extra so is an obstacle in my guide.

Upsells & Skilled Companies

As an Endurance firm, Bluehost does upsell different Endurance Worldwide merchandise, similar to MOJO themes, Fixed Contact, and partnerships with OptinMonster.

For some clients, these cross-sells are very helpful and useful, however for others like me, they’re a bit of annoying…though you simply need to deactivate them actual fast to get a clear set up.

WordPress Setup Bluehost Autoinstall

As of now, Bluehost doesn’t mechanically set up as many plugins in your WordPress fast set up as HostGator does, and I hope they scale back the few that they run now.

But even now, the upsells and cross-sells are a grievance for me.

Backups, Ensures & Model Focus

Bluehost does just a few different issues okay however inferior to direct rivals.

For instance, they do backups, which is nice. But they don’t do each day backups like some rivals. They have a 30-day money-back assure, which is nice. But it’s inferior to Dreamhost’s or InMotion’s 90-day money-back assure.

Moreover, Bluehost has an excellent clear “everybody” model, however they don’t actually have a single market phase that they focus their merchandise round.

They’re nice for a starter web site or for somebody who desires to be on an easy easy model identify internet hosting. But since they’re for everybody, generally additionally they aren’t for anybody.

They are low-cost however aren’t the most cost effective. They have good efficiency however don’t have the very best efficiency. They have good superior instruments however should not the builders’ favourite. They have WordPress-specific merchandise, however not like managed WordPress internet hosting.

They are only a stable, name-brand host. In a crowded market, that’s an (ironic) drawback to me.

My Advice

Bluehost is a hosting firm that everybody likes to hate.

Bluehost is a very talked-about internet hosting supplier and possibly that’s a part of the issue. So many use Bluehost that you’re sure to search out an unhappy buyer.

Is Bluehost good? Undoubtedly not however from my testing it’s good for many newbie to mid-level web site homeowners. That is very true if you’re making a WordPress weblog.

For those who do outgrow their shared internet hosting plans, Bluehost has extra devoted choices out there.

In case you are searching for higher efficiency and independently owned host (ie, not Newfold Digital-owned), then I’d advocate testing InMotion Internet hosting.

If you’d like a number that has absolutely the least expensive plans (and permits month-to-month fee plans), then try my HostGator overview. Take a look at HostGator’s plans.

Undecided which to choose? Learn up on all the finest hosting firms.


Sure – Bluehost is an efficient internet host if you’d like a stability between value level, assist, person expertise, model identify, and efficiency. They have an excellent status inside the {industry} albeit with some “large model” stigma that occurs in any {industry}. A Bluehost internet hosting plan shouldn’t be an excellent match for everybody, however it does match most clients’ wants.

Bluehost is likely to be one of the best internet host for you in the event that they meet all of your targets, wants, and desires. There is no such thing as a “finest” internet host – there are too many variables and desires. But Bluehost does construct its merchandise for the standard internet host buyer and tries to discover a good medium for value, efficiency, person expertise, and buyer assist channels.

Is a Bluehost WP Professional plan value it?

If you already know of a particular use case, then a WP Professional plan might be worthwhile. Nevertheless, if you’re undecided, then it’s not value it and I’d move over it till you’ve began actively rising your web site.

Sure – Bluehost is safe & secure. They are one of many largest internet hosting firms with numerous sources to audit & handle safety at scale. They additionally provide loads of particular person safety options (like SSLs) for hosted web sites.

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