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How to Conduct a WordPress Site Audit – A Complete Guide

A website audit helps you discover out what points your web site is going through. Though many instruments exist on-line that may inform a lot in regards to the web site like damaged hyperlinks, website errors, lacking pages, gradual pace, and a lot extra, they don’t present the entire image.

That’s the reason it will be important to audit your web site with and with out the assistance of instruments to see how your web site is performing and what are the locations for enchancment.

On this article, we are going to present a full website audit guidelines to be able to audit your web site intimately and discover any points which can be inflicting points in revenue technology.

With out additional delay, let’s see the entire guidelines for website auditing under.


A WordPress web site audit encompasses a number of components together with safety, design, optimisations, efficiency, and website analytics.

You may have to test all of them to be sure that your website is correctly optimized, secured, and prepared for progress.

Let’s undergo the entire WordPress website audit guidelines intimately and see the way it may help you develop your online business.

1. Examine Web site search engine optimisation Evaluation

At the start, is your web site getting listed in serps? More often than not, web sites have no-follow pages on them and they don’t seem to be rating on serps. Which means that guests from serps gained’t get to them. The Web site search engine optimisation evaluation is completed for a similar purpose.


– Is Web site Listed

First, be sure that your web site has a sitemap. You should use instruments like Yoast, All in One search engine optimisation instrument, and numerous others to be sure that your web site is correctly listed in serps.

Use the Google search console to test if the sitemap is correctly listed.

– Is Web site Getting Site visitors

If the web site receives visitors from serps, then it ought to obtain some visitors. You possibly can test the variety of key phrases your web site is rating for in serps with the Google search console.


Supply: Search Console

– Does Web site Have Site Errors

Lastly, test for the variety of website indexing errors. In case your web site has many no-follow pages or pages that aren’t accessible within the sitemap, then the search console will present errors. 

Equally, in case you have added a website schema in your web site and many of the schema pages aren’t correctly made, then the search console will present errors on the location.

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You possibly can test for these errors in Search Console > Protection.

2. Examine Web site Safety

Subsequent, learn the way safe your WordPress web site is. In case your web site is correctly safe, it ought to have 2FA enabled, website backups, CDN, and SSL safety.

– Does it Have 2FA?

So, test in case your web site has Two-Issue Authentication (2FA) enabled. The 2FA authentication gained’t enable anybody to entry your WordPress admin panel. You must also have the IP whitelisting possibility enabled in order that just one or two IPs can entry your admin panel. It will be sure that nobody can get entry to the location’s backend.

– Does the Web site Have SSL?

Equally, your web site ought to have SSL safety enabled. SSL safety ensures that no third occasion can get entry to the info being handed between your consumer’s browser and your server. It retains monetary transactions safe.

– Does it have a CDN?

CDNs assist with the content material attain of the web sites. In case you are on a CDN, your website’s efficiency routinely will increase. CDNs additionally assist evade DDoS assaults. In case your server is getting attacked by a number of bots from a single location, CDNs can divert the hits away out of your web site.

– Does it have automated backups?

Lastly, be sure that your WordPress web site has automated backups enabled. In case your web site doesn’t have automated backups enabled then it’ll immediately influence the location security in case somebody will get illegitimate entry to the location. So, be sure that your web site has automated backups.

3. Examine Web site Efficiency

Subsequent, be sure that your web site is optimized for efficiency. In case your web site is gradual, it’ll routinely lower website customer rely which can finally influence your website revenue.

– Is Web site Quick

Examine your web site efficiency with GTMetrix and Pingdom website efficiency instruments. Your web site ought to have lower than 3 seconds of load time. If it has extra load time, observe the suggestions supplied by these instruments.

– How Many Steps to Checkout

How many steps does it take a individual from visiting the web site to ordering a product on the checkout web page? It shouldn’t be greater than 5 steps. Just be sure you create a correct funnel. An instance can be:

Customer enters from Search > Product Web page > Add to Cart > Examine Out > Order Confirmed

– How many touchpoints exist

Equally, your web site ought to have a number of touchpoints accessible and it is best to measure every one in every of them. Touchpoints are the locations that the customer can take to attain your web site.

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They are often blogs, touchdown pages, advert clicks, coupon codes, and even a press launch web page of your web site.

4. Examine Web site Content material

Your web site ought to have epic content material. What will we imply by epic? Content material that retains the readers hooked and turns them into clients. Which means that your content material ought to resonate with the merchandise that you’re promoting.

In case you are a cloud internet hosting web site, your content material must be round shared, VPS, and cloud internet hosting infrastructure. As a result of solely then will individuals purchase the merchandise that you’re promoting.

– Is Content material Optimized for search engine optimisation

Ensure that your content material is correctly optimized for serps. It ought to have correct key phrase density and prominence. It must be written after correct hole evaluation of opponents and goal market.

– Is Content material Written Correctly

Is your content material written poorly? Use Grammarly to discover out in case your content material even is sensible. Use Search engine optimization Surfer or SemRush Content material Evaluation instrument to discover out in case your content material is correctly written for serps. These instruments may help you create significant content material with correct search engine optimisation metrics in place.

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5. Examine Web site Design

Lastly, be sure that your web site design is correctly made. It ought to inform about the kind of platform/service your web site is. When you have created an company web site, then the obvious locations ought to have companies CTAs. Whether it is a platform, it ought to let you know about the advantages of signing up. 

Examples in entrance of you’re Product Hunt (Platform), and (company).

– What’s the Conversion Fee

Ensure that the conversion charge of your web site is greater than 5%. If it’s not, discover out methods that may enable you enhance it. Some methods to enhance the conversion charge in your web site embody A/B testing, including extra CTAs in distinguished locations, bettering website efficiency, and creating related and significant content material.

– Are Customers Filling Types

You must also test if there are any points with the types on the web site. Take a look at all web site types and see in the event that they take the customers to the goal CRM lists. You possibly can simply test that through the use of testing electronic mail accounts. Create correct workflows for all types that you’ve created on your customers.


The WordPress web site audit is an infinite course of. You’ll have to repeat it repeatedly till you’re close to perfection. Do not forget that your audit course of can’t enable you enhance your web site. You’ll need to audit and discover points that may be improved after which enhance them usually.

We advocate that you just repeat the web site audit course of each quarter to be sure that your web site is working correctly and that guests are going via the funnels you’ve gotten arrange for them.

In case you need assistance with a WordPress website audit, our improvement specialists may help you try this. Our specialists not solely create website audits but in addition assist with website enhancements via efficiency optimizations, website customizations, design enhancements, and a lot extra.

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