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How to Create and Sell Online Courses with WordPress

Study to create on-line programs in WordPress shortly and simply with the assistance of some improbable LMS (Studying Administration Techniques) plugins, in addition to how to promote your programs, course examples, and extra.

Now is an efficient time in the event you’ve ever thought-about launching a web based course. E-Studying goes from energy to energy (A billion dollar industry according to analysts), and it doesn’t appear to be slowing down anytime quickly – particularly with many individuals wanting on-line/distant training because the pandemic. Distance studying is the ‘new regular’ for a lot of.

After all (no pun meant), this isn’t nearly fundamental Ok-12 training. Having your area of interest course about one thing you’re educated about is vital.

For instance, a lesson about constructing wonderful WordPress plugins, or studying to soar rope like a professional – possibly a whole system to win a marathon.


Chances are high you realize one thing about one thing and can educate it to others. And WordPress is a superb platform on which to create a web based course.

We’ll be going by means of step-by-step the way you begin a web based course on WordPress, from conception to implementation and gross sales.

This text takes a take a look at: (Skip forward at your desire)

Class is now in session! We’ll begin with…


Why Launch an Online Course on WordPress?

Prepare for launch!

There are lots of the reason why launching a course is useful. For instance, they:

  • Are a minimal funding to get began
  • Don’t require a lot technical data
  • Provide you with entry to college students worldwide
  • Present supplemental revenue
  • Construct a neighborhood
  • Are rising

Plus, digital studying is turning into extra the norm on this day and age. It’s not unusual prefer it used to be.

That being mentioned, why WordPress?


There are a number of the reason why WordPress provides a fantastic answer to internet hosting your on-line programs in contrast to different choices. A few of these are touched on within the record above; nevertheless, right here’s a breakdown of some particular the reason why WordPress is the perfect.

You Have Management: Launching a course by yourself devoted WordPress web site permits you to select the pricing plans and membership ranges and run your individual enterprise, not like utilizing a third social gathering on-line course creator (e.g. Udemy).

Plugins and Themes: As we’ll be going over later on this article, there are plugins and themes to make the method of organising your on-line programs easy and simple. Thanks to plugins and themes, it gained’t require coding or plenty of technical data to be up and operating very quickly.

Assist: You’ll discover that you just’ll get assist anytime you want it with premium course plugins. Plus, there may be assist from WordPress administration providers, akin to WPMU DEV, with 24/7 assist on any points that you could be run throughout when creating and operating your on-line course.

Price-Efficient: It doesn’t take that a lot cash to begin a WordPress web site and to use plugins and/or a theme to run your programs on. You possibly can start on-line programs with little or no expense, and the prices keep very reasonable all through the length of time that you just preserve your lessons reside.

Safety: With safety plugins like Defender and a CDN, akin to Cloudflare, you’ll have the option to beef up your web site’s safety. Plus, WordPress is consistently up to date, and it’s simple to keep answerable for guaranteeing your web site is up-to-date and safe.

Simplicity: Assuming you’re acquainted with WordPress, organising a course with it will likely be easy, and going about it will likely be acquainted to you. Even in the event you’re new to WordPress, WordPress makes it extraordinarily simple to arrange an internet site – whether or not it’s a course web site or one thing else.

Design: Your design and programs are decided by you. There are lots of variations, course choices, membership gateways, and extra which you could customise to fit your design wants.

As you’ll be able to see, there are some fairly good benefits of utilizing WordPress in your on-line programs. Contemplating WordPress is rising and consistently bettering, you’ll be in good palms with utilizing WordPress as your platform.

On one other word – what about these third social gathering websites that allow you to create programs?

Execs and Cons of third Celebration LMS Websites In contrast to WordPress

third social gathering websites, akin to Udemy, Skillshare, and LinkedIn Learning, make it simple and tempting to go with them as an alternative of WordPress.

This text isn’t right here to persuade you to go with WordPress. You may favor a third social gathering web site to arrange your course on. They make it extraordinarily simple. Plus, there are different professionals akin to:

  • Easy monitoring
  • Software program is all setup
  • No internet hosting worries
  • Funds and refunds are dealt with for you
  • Site visitors is already there (e.g. over 50 million students on Udemy)
  • May be free to use

And, in fact, there are some cons. For instance:

  • Pricing may be extraordinarily minimal
  • Restricted stylistic management
  • You’re huddled in with your competitors
  • In the event that they resolve to delete your course, they’ll
  • Minimal management of nearly the whole lot
  • Share of gross sales is taken

In a nutshell, having a web based course on a third social gathering web site is a money-saving possibility to get began. Simply be prepared to hand over management over worth, design, and very important info (e.g. e-mail addresses).

The most important damaging is that you just gained’t have an excessive amount of possession as a course creator.

When you really feel like WordPress is the way in which to go, let’s try the…

Necessities to Set Up an Online Course

Image of various equipment for online courses.Like most issues, there are some necessities you’ll want.

There are some necessities wanted to arrange and function a web based course.

The principle necessities are:

  • Selecting a Course Thought (that sells)
  • Having a Area Title
  • Setting Up a WordPress Internet hosting Account
  • Together with an eLearning Add-On
  • Getting Good Gear
  • Advertising and marketing Your Course
  • We’ll undergo them and level out why you want to have this sorted out earlier than you begin.

    1. Selecting a Course Thought (that sells)

    This may fluctuate, relying on whether or not you WANT your course to promote. There could be a state of affairs the place you could have a particular course that you just want to implement in your staff or a small group of individuals, and you propose on providing it free of charge. Or, possibly it’s included in your membership (e.g., built-in video tutorials on WordPress).

    But, let’s go with the notion that you want to sell your courses online.

    The most common reason small businesses (like an online course) fail is that there’s no marketplace for their services or products. There isn’t any quantity of promoting and even know-how that may resolve that difficulty.

    Which means there’s going to be a tremendous line between what you’re educated about and what there’s a marketplace for.

    The excellent news is that there are a number of methods to decide a superb course concept.

    To start with, a number of of the highest causes folks need a course is:

    • To realize data
    • They need to enhance profession alternatives
    • To be taught a brand new talent
    • As tutorial prep
    • To earn revenue

    A number of the highest-selling programs are sometimes about taking one thing to the subsequent stage. That’s why some in style programs are:

    • Tech and computer-related
    • Entrepreneurship
    • Arts
    • Well being and health
    • Life-style modifications
    • Training

    Understand that these are huge matters. It’s important to discover your area of interest and slim down a particular course for a class.

    A very good instance could be this: Let’s take Well being and Health. You’ve got a manner of firming your abs in 4 weeks. So, you create a course titled “The 4 Week Ab Firming Technique.”

    What in the event you’re unsure that your course is one thing of worth and has a market?

    A very good indicator is to ask. There are web sites, akin to Survey Monkey, the place you’ll be able to ask questions like, “How are you in a course on…?” and get solutions.

    Additionally, when you’ve got an viewers built-up already by social media, e-mail, or probably even a publication, ask if this is able to be one thing they’d be fascinated by. If it looks as if one thing your viewers would need, it’s a great way to begin selling your course – even earlier than it’s put collectively.

    Plus, if there are not any different programs for you to educate, which may point out there’s no marketplace for it. The extra programs which might be on the market a few topic means the extra folks which might be .

    2. Having a Area Title

    This one appears apparent, however sure, it’s a part of the necessities to launching a course.

    Select a superb area title that’s related to what you’re educating and one you’re not going to remorse 6 months down the observe. Quick and to the purpose is often your finest wager.

    You’ll quickly have the option to buy domains from inside WPMU DEV as a part of an automatic internet hosting setup. Keep an eye on our product roadmap for updates on this.

    For now, you have the standard options like GoDaddy, Namecheap, and other localized registrars.

    After a domain name is figured out, you’ll need to…

    3. Set Up a WordPress Hosting Account

    Considering this will be an online course, you’ll want managed WordPress hosting that’s reliable, safe, and can handle an ample amount of visitors. It’s not recommended to use shared hosting or anything that might affect your security or speed.

    4. Including an eLearning Add On

    We’ll be going over this more with detailed information on themes and plugins you can use for your courses. There are many good options when it comes to how your courses look visually, how your courses function, and much more.

    Including the essential add ons will bring your course to life and create a good experience for your students.

    5. Get Good Equipment

    You’ll need a good computer to set up a course for WordPress. That’s a given. However, when creating the courses themselves, bring the quality of your classes up a few notches with some good equipment.

    Good production quality will make you look professional. You need to look the part. This is assuming you’ll be teaching on-screen with videos.

    A few things to consider include:

    Lighting: Think of your own professional studio setup with quality lighting. A studio doesn’t have to cost a lot of money. Relatively cheap studio lighting kits can be as cheap as $100 on marketplaces like Amazon and eBay.

    Editing Software: Here again, this doesn’t have to cost much (in fact, you may already have access to editing software, like Apple iMovie or Premiere Pro). A decent video editor is worth having so you can trim, add images/sounds, titles, and more.

    HD Camera: Today’s phone cameras can capture video in HD. Or, if you want to upgrade, you can opt for a professional HD camera. Even the video recorders on most computers record in HD. Just ensure that whatever you’re recording with, it’s in HD for the best quality production.

    Script: It’s a good idea to map out your course videos with a script. It will help you stay organized and sound professional. There are some excellent teleprompter apps available for iPad that can help.

    Good equipment can be a small investment but provide terrific value.

    6. Marketing Your Course

    Marketing is the final ingredient to ensuring your course success. We’ll get into this a lot more later in this article. Marketing is essential to getting your course out to the right audience.

    However, keep in mind that you can start marketing your course before it’s completed! Get the word out, test your audience, build an email list, start generating a buzz, etc. Be proactive in gearing up for your launch.

    Again, we’ll get more into this later on.

    LMS Themes and Plugins

    Image of a WordPress logo with a plug.There are some great LMS plugins and themes out there.

    Now that you have the foundation for your course figured out, you need to start considering the best theme and plugins to use to begin building it.

    There are tons to choose from.

    Here are a few choices to consider. They all have a solid rating, good reputation, and other websites recommend them. None of these are affiliated with us (we don’t do affiliate links – ever!). We consider these potential options.


    Divi logoDivi is very well known and can help you create an awesome online course.

    Divi is the preferred WordPress theme builder, and you’ll be able to create an awesome LMS using their Studying Administration Format Pack.

    You’ll merely construct your course from a pre-made structure. The structure consists of hyperlinks to particular course pages that you just go in and edit to make them pertain to no matter you’re educating. There are numerous subscription choices, cost gateways, e-mail advertising integrations, and extra.

    A wonderful thing about Divi is its lifetime membership, so that you gained’t have to fear about annual/or month-to-month prices. Plus, you realize you’re in good palms. Divi has a strong popularity, 24-7 assist, and is at all times up-to-date to be sure that your programs get an A+.


    skillateSkillate may also help get your programs up to par and launched.

    Skillate is a superb fashionable LMS that focuses closely on cell gadgets, which provides it extra of an app look and really feel. It incorporates a multi-instructor portal, instructor profiles, course critiques & rankings, plus extra.

    Moreover, it has some distinctive options, akin to a offers countdown in order that potential college students can benefit from reductions and particular provides. You too can preserve tabs in your LMS enterprise with stats & experiences.

    The costs vary, and at the moment, there is no such thing as a supply for a lifetime membership. That being mentioned, there’s a free model – nevertheless, it could be a bit restricted to what you’ll want. However even the free model comes with assist, guaranteeing you may get arrange and run your course very quickly.


    eLumine logo.eLumine is a theme price testing in your LMS.

    With the assistance of eLumine, you’ll be able to create your programs off of premade LMS layouts and have them prepared for college students shortly and simply. The layouts are appropriate with WooCommerce, bbPress, LearnDash, Elementor, and different in style WordPress platforms.

    Their layouts have designs catered to particular instructional programs (e.g. music, culinary, and so forth.). You too can add a number of instructors, have a student-instructor messaging system, and quizzes.

    eLumine additionally provides a lifetime buy possibility, alongside with a subscription. All of them present numerous ranges of customization.

    Eduma logo.Take a look at the entire constructive critiques of this LMS theme.

    Eduma is an LMS WordPress theme with a strong 5-star assessment and is very ranked. It’s appropriate with Elementor, WPBakery, Zoom Assembly, and extra. Plus, it options over 20 demos for quite a few course choices.

    This theme works properly with LearnPress, a preferred LMS plugin for WordPress (which we’ll be overlaying later on this article). It makes it simple to replace, create, and promote programs.

    The theme is very customizable. It’s a premium theme, so it does come at a price. Nevertheless, for the creation of a tremendous LMS, it’s price it.

    Course Maker Professional

    CourseMaker Pro logo.Coursemaker Professional is skilled for a cause.

    Because the title states, Course Maker Pro may also help you create skilled on-line programs. This theme is very customizable and features a one-click theme setup, eCommerce, and extra.

    It really works in conjunction with LifterLMS (one other plugin we’ll get into quickly). This theme’s advantages are a one-click setup for plugins (e.g. Social Proof Slider, WP Video LIghtbox, and so forth.), a featured article slider, and separate navigation menus for logged-in customers in contrast to logged-out.

    It’s a comparatively low-cost theme that provides a big visible facet to any on-line course that you’ve got to supply.


    MemberPress logo.MemberPress is a strong answer in your membership ranges.

    MemberPress is not any stranger to WordPress – particularly when it comes to membership plugins. It’s an especially in style all-in-one membership plugin that permits you to settle for funds, promote programs, and monitor who sees your content material. Plus, the benefit of use doesn’t harm both.

    It additionally integrates with MailChimp, Stripe, PayPal, and extra. This helps tremendously when constructing an e-mail record, speaking with college students, and taking funds.

    Quite a few WordPress corporations extremely advocate MemberPress as a strong, respected, and terrific membership possibility. It’s inexpensive, comes with assist, and can preserve management of who sees and doesn’t see your on-line course content material.


    LearnDash logo.LearnDash has a ton of sources to make sure the success of your on-line course.

    LearnDash is one other extraordinarily in style LMS plugin. It has a drip-feed content material function that routinely delivers content material by means of a schedule when college students ought to obtain it.

    On prime of that, it’s simple to join quite a few in style third social gathering functions, akin to MailChimp, WooCommerce, Slack, and extra. It’s easy to combine mandatory options.

    There isn’t any lack of documentation and assist for getting your programs arrange with LearnDash. They provide video tutorials, reside webinars, guides, and extra. That being mentioned, it’s easy to implement their options – even with out the entire out there assist.

    For a recurrently up to date, fair-priced LMS plugin, you’ll be able to’t go incorrect with LearnDash. They’re consistently innovating and guaranteeing the newest and best is on the market for on-line programs.


    LifterLMS logo.LifterLMS will assist your on-line programs takeoff.

    LifterLMS is a extremely customizable and inexpensive WordPress LMS that can be extremely popular. With their drag and drop course builder, you’ll be able to create lovely on-line programs, quizzes, and extra.

    You’re in a position to create membership websites and restrict what college students see. What’s good about LifterLMS is how organized it’s. You’ll keep on prime of the whole lot with its streamlined lesson plans, content material integration (with quite a few third social gathering functions), and course creation.

    Plus, there may be useful assist and loads of tutorials in the event you get right into a tough spot the place you want some assist.

    LifterLMS is billed yearly (no possibility for a lifetime membership), however it’s price wanting into, because it’s a strong course creator.


    LearnPress logo.LearnPress is on the market instantly from

    With over 100K lively installations and a 4.5-star assessment, LearnPress was created to shortly and simply arrange programs on WordPress. You’re in a position to develop a course curriculum – free of charge.

    The truth that it’s free and provides such worth is an enormous spotlight. It really works properly with a premium theme (like Eduma – which we coated earlier), so preserve that in thoughts. The plugin is free, however a premium theme could be useful.

    With LearnPress, you’ll be able to handle your programs, promote programs, and work with BuddyPress to simply talk with your college students.

    It’s consistently up to date and comes with many add-ons – if wanted.


    Sensei logo.Sensei is from the makers of

    Sensei was created by the identical people who made WooCommerce and Jetpack – and They provide a glossy and simple course administration answer that’s positively designed for WordPress.

    Like a few of our earlier plugins, Sensei provides a drip schedule for college students, certificates, and the flexibility to embody media (and attachments). You possibly can supply free or paid programs and monitor every pupil’s progress (e.g., the development bar).

    They’ve a quite simple and clear interface. There are many choices free of charge and paid extensions to work with Sensei, so you’ll have to juggle a number of numerous third social gathering inclusions (e.g. WooCommerce), however on the finish of the day, it could be price it.

    Course Catalog

    Course Catalog image.The Course Catalog plugin could be all you want to create superior programs.

    Course Catalog is a premium LMS plugin that provides numerous options, akin to a number of templates to select from, detailed course descriptions, and a number of catalogs.

    You possibly can simply add programs, type by classes & tags, and management entry. It has a clear interface and is very configurable and customizable.

    The price is a one-time cost that comes with three hundred and sixty five days of assist and updates. This makes it a horny answer for any budget-conscious particular person wanting to launch a course.

    There’s Extra, of Course…

    What’s talked about on this article by way of themes and plugins are merely recommendations to look into. There are lots of different high quality LMS techniques out there, and extra seem recurrently.

    The vital factor is you discover the perfect answer for what you’re providing. And upon getting that discovered, you’ll be able to launch your course and be taught…

    How to Promote Your Online Course

    Image depicting promoting your courses.As you’ll see, there are plenty of methods to promote your on-line course.

    Selling a course seems like a frightening activity to many. In spite of everything, you’re an educator, not a marketer, proper? It’s not as advanced and tedious as you may assume. By merely implementing a number of key issues, you may be off selling your course very quickly.

    And the excellent news? Most promotions you are able to do free of charge or at a really minimal expense in contrast to buying adverts.

    Listed below are some essential steps you’ll be able to take to promote your course efficiently.

    1. Create a Touchdown Web page: Making a touchdown web page is a manner to flip guests into college students. Plus, it’s your probability to promote your course with a fast glimpse of what it has to supply.

    A number of the course themes that I’ll be overlaying have a touchdown web page possibility, which may be arrange shortly.

    Present the URL to the touchdown web page in all places possible – social media, LinkedIn, web sites, and so forth. That is the gateway to getting college students and explaining what you could have to supply. Your touchdown web page may even supply a free mini-course, which we’re discussing subsequent.

    2. Construct an E mail Listing by Providing Free Mini-Course: Giving freely a free course offers customers an opportunity to additional their training with a paid course. Plus, you’ll be able to acquire their e-mail, so you’ll be able to proceed advertising out to that particular person.

    Use a superb lead-generating plugin like Hustle with an e-mail service like MailChimp. Add an opt-in spot in your course web site and touchdown web page.

    The free course doesn’t want to be elaborate. Simply one thing easy. Or, you can even give away a free PDF, weekly e-mail publication, or one thing else of worth.

    Simply understand that placing a face with a reputation isn’t a foul factor. When you may be on video and potential college students get an opportunity to see you just about, it may assist entice them to your programs.

    3. Setup Social Accounts: Fb, Instagram, Pinterest. Set them up and submit recurrently. Don’t go overboard with selling your course, however related content material. Including an Instagram story a day with a helpful tip is an instance of being proactive on social media.

    Social media is your alternative to join with college students, share success tales, and have interaction.

    4. Launch E mail Marketing campaign: After getting roughly 1000 emails, that’s a superb time to begin an e-mail marketing campaign about your course. It’s a strong variety of emails, and it’s a manner of letting events know that you’re about to launch a course – or you could have one already.

    A great way of making an efficient e-mail marketing campaign is to supply a reduction that can finish sooner or later in order that subscribers act on it.

    5. Interview Consultants: Need a great way to draw college students into your course? Interview an knowledgeable within the area of interest you’re educating. Not solely will you present superior content material, however there’s additionally a superb probability that consultants will hyperlink to your course as properly.

    6. Frequently Interact with College students and Potential College students: It’s unimaginable how far a private interplay can go. It means you’re a REAL particular person – not only a bot making an attempt to get college students. Interact with your college students and potential college students recurrently. By doing so, even when they don’t personally join, they’ll admire your course and advocate them to others. Private engagement goes a good distance.

    7. Acquire Testimonials: The very best advert you’ll be able to have in your course is testimonials. They present that actual folks took your class, favored it, and it has worth. Acquire testimonials and show them prominently on touchdown pages and your web site.

    Taking these very important steps will likely be a wonderful manner to get your course out to the world. It takes dedication and dedication, however the payoff and achievement from educating can repay.

    Course Examples

    Course examples image.Listed below are three good examples.

    To provide you an concept of what accomplished LMS programs appear to be for WordPress, we’ve pulled a number of examples from the record we simply went over. Every one has a hyperlink that can take you to the reside demo, so you’ll be able to mess around and probe for your self.

    Hopefully, you’ll get some good concepts in your course by seeing these in motion.

    First up, we have now a really cool demo web site from Skillate.

    Skillate examples.There are many classes to select from.

    An actual good factor about this demo is that they embody a TON of what you are able to do. It’s nice to have all of the choices for numerous programs, the place you’ll be able to see how they’re priced, what they appear to be, rankings, and rather more.

    You possibly can check out this demo here.

    LearnPress is one other firm with some nice demos.

    LearnPress demo.LearnPress has a fantastic demo to give a trial run with.

    They’ve a number of matters to select from. Every demonstration offers you an inside take a look at what your web site can appear to be utilizing the LearnPress plugin. You too can see what the checkout and registration course of seems to be like.

    View their demos here.

    Lastly, Course Maker Professional additionally has a pattern course to give a take a look at run.

    There aren’t many alternative variations on this demo, however it’s going to present you with a pleasant concept of what their LMS is like.

    CourseMaker examples.Their demo is straightforward – but provides you with a pleasant glimpse of what they provide.

    Go to the sample course here.

    There are loads extra pattern programs on the market. You possibly can even google a particular topic that you just could be contemplating making a course for, and chances are high there’s one on the market.

    It’s price seeing what others are doing in order that if you find yourself constructing your course, you’ll be able to collect some concepts of what to embody.

    Class Dismissed

    Creating a web based course with WordPress is simpler than ever with all of the instruments at your disposal. It simply takes dedication, a distinct segment, implementation of an LMS theme or plugin, and some good advertising. WordPress creates a strong basis for any course creator.

    Contemplating the rising reputation of distant studying, on-line programs have gotten a good larger market. New updates and improvements are created recurrently to assist on-line educators make the perfect expertise potential for his or her college students.

    Hopefully, this text helps in offering you with the instruments, insights, and data to launch your course with WordPress and make it successful.

    And with that, class dismissed!

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