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How To Help Google Rank Products With Duplicate Descriptions

Google’s John Mueller addressed the query of how Google handles product descriptions which can be the identical for various merchandise, leading to duplicate content material. Mueller downplayed something unfavorable taking place from the duplicate content material and supplied supplied inventive ideas on methods to assist Google do a greater job of rating product pages for merchandise which can be largely comparable.

Totally different Products However Identical Descriptions

The individual asking the query was involved about how Google would deal with rating  ecommerce net pages for various merchandise which have an identical description.

This particular scenario concerned handmade footwear for a particular age group which can be created with the identical materials and methods, with the one variation being within the design of the shoe.

The query requested was:


“Wouldn’t it be counted as duplicate content material by Google if I write one …top quality product description for all?

Or is it higher to have distinctive descriptions for every one, which reduces the standard of the content material?”

John Mueller Advises What To Do About Duplicate Product Descriptions

Screenshot of John Mueller advising what to do about duplicate product descriptions

Distinctive Content material Does Not Cut back Content material High quality

Mueller started his reply by expressing doubt about whether or not distinctive content material would possibly scale back the standard of the content material. He asserted that product descriptions might be each distinctive and top quality.



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Google Doesn’t Demote Websites For Duplicate Content material

John Mueller subsequent returned to the primary query about duplicate content material.

Mueller continued:


“We’d most likely see this as duplicate content material however we’d not demote a web site due to duplicate content material.

So from a sensible standpoint, what would occur is that if somebody is trying to find a chunk of textual content that’s inside this duplicated description in your pages, then we’d acknowledge that this piece of textual content is discovered on a bunch of pages in your web site and we’d attempt to simply decide perhaps one or two pages out of your web site to point out.

So it’s not that we’d demote your web site or… penalize the web site in any approach as a result of it has duplicate content material.”

Doesn’t Make Sense to Present A number of Pages Of Identical Content material

Mueller subsequent defined that it’s merely a sensible consideration why Google limits the variety of comparable pages from the identical website which can be proven within the search outcomes.


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John Mueller stated:

“It’s extra from a sensible standpoint we acknowledge you have got this content material on a variety of your pages.

So if somebody is looking out particularly for that content material it doesn’t make sense for us to point out all of these pages.

And that’s… affordable when persons are trying to find a chunk of content material.

They don’t want to seek out the entire pages inside your web site which have that piece of content material.”

How to Help Google Rank Comparable Products

Mueller subsequent pressured the significance of utilizing textual content to clarify what the merchandise seem like. He cautioned that failure to adequately describe what a product appears like might have a unfavorable impact on search presence.

Mueller continued his reply with this little bit of cautionary recommendation:

“The factor I feel to… be careful for right here is should you don’t have something within the textual content material in any respect that covers… the visible factor of your merchandise, then it makes it very exhausting for us to truly present these correctly within the search outcomes.

So for instance, you talked about you have got handmade footwear. If in case you have blue footwear and purple footwear and also you by no means talked about which shade these footwear are in, then if somebody is trying to find blue footwear, we would assume, nicely your pages will not be that related since you don’t point out the phrase blue anyplace in your pages.

In order that’s… the angle I’d take right here is it’s advantageous to have components of the outline duplicated. However I’d undoubtedly just remember to no less than have one thing in there that basically has textual content concerning the visible components which can be distinctive to these particular person merchandise that you just’re promoting.

In order that’s form of the route I’d go.”

Duplicate Content material Makes It Onerous For Google To Rank Pages

Mueller stated that Google gained’t demote a website for duplicate content material. However he additionally stated {that a} lack of textual content content material that describes the visible high quality of a product makes it tougher for Google to rank these pages.

So if the merchandise descriptions of comparable merchandise are the identical, attempt to discover the phrases to precisely describe the large and small issues that make the person product totally different, like what its meant use is, however John particularly inspired ecommerce publishers to concentrate on writing textual content that describes what makes the one product visually totally different from one other product.


How Google Offers With Duplicate Product Descriptions

Watch at 45:10 Minute Mark

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