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How to Make Money Blogging in 2021

Blogging may be a good way to make cash.

Not solely does it permit you to flex your artistic muscle tissues, nevertheless it additionally offers you an opportunity to generate money on the aspect (or full-time).

One of the best half: A TON of individuals make cash from their blogs already. Which means you need to use their confirmed strategies to flip your weblog right into a cash producing machine.

With so many bloggers on the market, it’s laborious to determine how they did it.


Fortunately, we’ve created this record of 23 bloggers who run profitable blogs—and how one can too.

23 Individuals Who Make Money Blogging (and How You Can Too)

I’ve a serious disclaimer earlier than we start: I’ve labored with a couple of folks on this record.

In reality, I used to be personally answerable for setting annual income targets and hitting these targets whereas I used to be the Senior Director of Development and Product at I Will Educate You To Be Wealthy.

In that case, I’m extraordinarily acquainted with income totals and what drove that income.


Not to point out the affiliate commissions paid out to among the folks on this record, numbers that have been shared in confidence after a couple of too many drinks, and second-hand rumors that I picked up alongside the way in which.

I’ve received unhappy information: I’m not going to share any of that insider data. Sorry.

I take the belief and confidence folks have put in me very critically. So I’m solely going to be sharing income numbers which were shared publicly.

There are some frequent guidelines of thumb for determining income, although. They’re not good guidelines however they do have a tendency to get the precise variety of digits. And after some time, you get a basic sense of individuals’s income based mostly on the scale of their viewers.


Marie Forleo —

Income = Roughly a number of million per yr

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Marie has been writing on-line for practically 20 years now.

She additionally put in a variety of work into her YouTube channel.

Her content material has an amazing repute and her copy is world-class. I assume most of her income comes from infoproducts, significantly her flagship program B-College, which is bought out each time I test on it.

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She’s an incredible particular person to examine if you would like to find out how to produce high-quality constructive content material.

She’s additionally good at balancing helpful content material with going for the sale in an genuine manner.

Steve Kamb — Nerd Fitness

Income = Over $1 million per yr

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According to a report from Forbes, Steve makes greater than seven figures from Nerd Health. The enterprise presents infoproducts, teaching, and bootcamps. Steve additionally wrote a e book referred to as Level Up Your Life.

One of the best half about Steve’s weblog is how he’s utilizing a broad, aggressive class (health) however concentrating on a really particular viewers (nerds). The health house is loopy aggressive however by branding his complete enterprise round health for nerds, he clearly separates himself from that competitors. Even in probably the most aggressive classes, there are nonetheless alternatives to goal a distinct segment along with your weblog and make actual cash with it.

Ramit Sethi — I Will Teach You To Be Rich

Income = Can’t inform you

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Ramit Sethi is the creator of NYT finest vendor I Will Educate You to Be Wealthy. His web site of the identical title delivers infoproducts (ebooks, on-line programs, webinars, and so forth) about private finance, entrepreneurship, and private growth.

Ramit is completely on the high of his sport when it comes to infoproducts. It is a nice website to observe and analysis in the event you’re contemplating monetizing your personal weblog with infoproducts.

Make positive to join his electronic mail record—you’ll begin getting the launch funnels and also you’ll have the opportunity to see the way it all works.

Merchandise can be found for buy from the products page. That’s an amazing supply for inspiration to see what an incredible infoproduct gross sales web page appears like.

Amy Porterfield —

Income = At the very least $2–3 million per yr (possibly extra)

Amy’s about page states that she’s constructed a multi-million greenback enterprise. That’s not laborious to consider with greater than 250,000 loyal electronic mail subscribers.

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I’m assuming that the overwhelming majority of her income is from her infoproducts, nevertheless it appears like she does some affiliate promotion too. Her affiliate page is fairly stylish and effectively achieved. It’s an amazing instance of how to promote merchandise in an genuine and non-pushy manner.

She additionally has a podcast that she will use to draw in extra prospects in addition to leverage podcasting advert income. It is a nice instance of utilizing a number of income streams to nice impact.

Jon Morrow — Smart Blogger

Income = Over $1.2 million per yr

In this post, Jon states that he’s doing over $100K per 30 days in affiliate income which is fairly spectacular.

He additionally has a number of of infoproducts in the type of programs, ebooks, and movies out there for buy on his website. I guess these do about $30–50K per yr on their very own. I’m undecided what Jon’s electronic mail funnels seem like but when he’s pushing launch funnels aggressively, he might simply have one other few million in income from infoproducts on high of his affiliate income.

Darren Rowse — Problogger

Income = My guess is about $10 million per yr

Problogger has been round since 2004. That’s an eternity in on-line advertising and marketing. It’s one of many authentic “how to weblog” blogs. Darren additionally owns Digital Photography School which has 8X as a lot site visitors and income as Problogger.

Darren did do an income report on the first half of 2016. At the moment, 46% of his income from each websites got here from associates, 31% got here from infoproducts, and the remaining from a smattering of various classes.

Seth Godin —

Income = My guess is over $2 million per yr

Seth Godin had loads of success earlier than his weblog: he’s written 18 books, constructed and bought an organization to Yahoo, after which was a VP at Yahoo. And his weblog has cemented him because the main advertising and marketing thought chief. In the event you have been making an attempt to provide you with a great instance of a thought chief, you’d have a tough time discovering a greater instance than Seth Godin.

Seth’s weblog is the unique, longest-running, and probably highest-value weblog in advertising and marketing. He’s posted on daily basis for like 20 years or one thing.

For a very long time, he by no means monetized it—however he did use it to characteristic his books often. Extra not too long ago, he has achieved a couple of infoproducts together with the altMBA and The Advertising Seminar. I went via The Advertising Seminar myself and fairly a couple of folks have been in the neighborhood, so it bought effectively. Seth’s website says that over 5,000 folks took the course in complete. At $800 per sale, that’s about $4 million in complete unfold over a number of years. Plus all of the income from altMBA.

Neil Patel —

Income = I’m not even going to guess

I labored for Neil when he was a co-founder of KISSmetrics. I additionally labored with him on another initiatives after that. I’m not going to even hazard a income guess right here since I don’t need to reveal something that Neil would like to maintain non-public.

That mentioned, there are some things you possibly can look to to determine it out. He has said publicly that his major website,, generates over 2.5 million visitors per month. I’ll let you determine the income from there.

Neil is keen about serving to folks begin their very own enterprise. In the event you go to his website, you’ll discover a wealth of information about how to use social media and running a blog to drive site visitors to your website. He’s always updating his posts, so you will discover out the most recent instruments and techniques.

Given his success, taking a web page out of Neil’s e book isn’t a nasty concept.

Selena Soo —

Income = Over $1.6 million per yr

In this article, Selena reported that she made $1.6 million in 2017. I assume nearly all of her income comes from infoproducts that she launches to her electronic mail record periodically.

She’s constructed out a fairly spectacular infoproduct portfolio together with some increased ticket mastermind presents. Total, very spectacular.

Sam Dogen — Financial Samurai

Income = My guess is about $1 million per yr

Sam offers a couple of hints on what he makes together with his website. First, he does give the income of his infoproduct e book which is $36,000 per yr.

Humorous sufficient, he chooses not to embrace his Adsense income or affiliate income as “passive” earnings inside any of his passive earnings studies. Most people in the trade would think about these income sources to be passive (although there’s no query it takes a variety of upfront and upkeep work).

Sam does break down some hypothetical revenue amounts of blogs of different sizes here. One instance features a private finance weblog that’s producing about a million guests per 30 days. I keep in mind Sam stating someplace alongside the road that he has about that a lot site visitors. The site visitors estimation instruments like Ahrefs additionally put his website in the vary. So, the instance that he offers ought to be shut to his actuals. Utilizing his projections as a information and figuring out that he has loads of affiliate hyperlinks together with Adsense on his website, a $1 million per yr estimate ought to be shut.

Brian Dean — Backlinko

Income = Over $1 million per yr

Brian presents infoproducts to his publication subscribers. He additionally has a course on website positioning and one on YouTube.

He will get loads of site visitors. So every launch ought to be doing someplace in the higher six figures, probably $1 million per launch.

He has said in a few interviews like this one that he’s doing seven figures per yr.


It is a nice instance of a enterprise that’s targeted actually closely on producing site visitors, turning that site visitors into electronic mail subscribers, then monetizing by way of a couple of infoproduct launches per yr.

It may possibly appear magical to have a enterprise with ridiculous revenue margins at this stage. Most of us would love to have a $1 million per yr enterprise with a brilliant small group and a handful of shifting items.

James Dahle — White Coat Investor

Income = Over $1 million per yr

James used to publish his annual income in his annual state of the weblog posts however stopped as his weblog turned extra well-known. Right here’s his 2019 state of the blog. His final reported earnings was $187,862 in 2014. He does point out a number of occasions that he’s now operating a seven-figure enterprise, so his present income is not less than $1 million per yr.

He does have a book by the same name. Trying via his website, nearly all of his income comes from associates, advertisements, and sponsorships.

His electronic mail record is extraordinarily small for the scale of his weblog — it’s solely 21,725 subscribers. And with a small electronic mail record, any infoproduct launch goes to be restricted to 5 figures.

He does have an infoproduct on creating your personal monetary plan for $499. If he targeted on conversion to electronic mail and received good at infoproducts, he might add one other $1–2 million in income to his enterprise.

Tim Ferriss —

Income = My guess is about $10 million per yr

Tim has a large and extremely in style weblog that’s been round for a very long time.

He began it earlier than he even launched his first e book, The 4 Hour Workweek.

Presently, I assume that almost all of Tim’s earnings comes from his podcast sponsorships. I’ve seen advertisements on his weblog in the previous nevertheless it doesn’t seem like there are any proper now. I don’t assume he’s ever achieved an infoproduct or pursued affiliate advertisements aggressively.

According to this form, his podcast sponsorships go for $36K per slot. At 4–5 slots per episode, that’s $144,000 per episode not less than. Tim averages about six podcasts per 30 days, which might produce $864,000 per 30 days or $10,368,000 per yr.

The explanation I’m not going to even guess is that I don’t have any expertise shopping for or promoting podcast sponsorships which I assume are his major supply of earnings proper now. Additionally, websites with Tim’s attain break normal income guidelines. Having one of many largest and highest-rated podcasts can provide you a variety of leverage, permitting you to cost greater than regular on every sponsorship slot.

In any other case, Tim has used his weblog to promote his books closely through the years. They embrace The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef, Tools of Titans, and Tribe of Mentors. By combining his weblog, podcast, and books he’s created a three-part engine to drive his income — a really good and intentional transfer.

Timothy Sykes —

Income = Over $25 million per yr

Timothy sells infoproducts on how to make investments in penny shares. In accordance to this interview with Nathan Latka, Timothy was on observe to do $25–27 million in income in 2016, $20 million of which got here from infoproducts.

Timothy Sykes Blog

Timothy is a good particular person to observe if you would like to see how an infoproduct enterprise appears at scale.

It’s additionally necessary to maintain in thoughts that he’s been at this for some time — so it’s not worthwhile for learners to examine themselves one-to-one with him.

That goes for everybody else on this record. But it surely’s reminder to maintain in thoughts.

Josh Axe — Dr. Axe

Income = Did $11 million per yr in 2015, might be as excessive as $50–70 million per yr now

Dr. Axe is a large website with an enormous viewers. According to this press release, it has 17 million guests per 30 days, which is insane. In addition they push merchandise fairly laborious by way of their electronic mail record. It’s apparent that they know what they’re doing. Their income is a mixture of infoproducts, associates, and dietary supplements.

Dietary supplements are an amazing class with good margins. I solely have a little bit expertise in the well being and health class however the recommendation I at all times get from the well being and health specialists is to go laborious on dietary supplements.

Dr Axe

I did hear that they’ve a strong paid advertising and marketing engine going for his or her funnels. If that’s true, they might be doing simply $50–70 million per yr by now.

I think about Dr. Axe to be an amazing instance of what a well being and health weblog appears like when taken to its absolute top. In the event you’re contemplating a well being and health weblog, I’d examine Dr. Axe intently

Peter Adeney — Mr. Money Mustache

Income = About $400,000 per yr

In accordance to this article from the New Yorker, Peter pulled in about $400,000 per yr as of 2016. Ahrefs studies that Peter’s site visitors has been static for the reason that 2016 interval. If that’s true, I might anticipate his present income to be round $400,000. Feels like nearly all of the income, probably even all of it, comes from associates.

AJ Harbinger and Johnny Dzubak — Art of Charm

Income = My guess is $5–10 million per yr

Jordan Harbinger didn’t reveal precise income however did say that it’s multiple seven figures per year. Based mostly on the truth that the income is usually infoproducts and the general measurement of the viewers, my guess is that Artwork of Appeal does $5–10 million per yr in income.

In 2018, Jordan Harbinger split from the Art of Charm and started his own podcast.

Pat Flynn — Smart Passive Income

Income = $2,171,652 per yr

Pat Flynn posts all his income reports here, going again all the way in which to 2008.

Unsure if Pat determined to cease nevertheless it doesn’t seem like he’s posted any new earnings studies since 2017. Regardless, I extremely suggest studying via the primary few years of earnings studies from Pat. That’ll provide you with a robust sense of what it takes to begin earning profits with a weblog.

Smart Passive Income

The vast majority of Pat’s income comes from affiliate presents and his personal infoproducts, about 50/50 between the 2. He additionally has a couple of books revealed, How to Be Better at Almost Everything and Will it Fly? Apart from the months he obtained the advance from the writer, I guess these books have a negligible direct affect on income.

John Lee Dumas — Entrepreneur on Fire

Income = $2,029,744 per yr

Nobody actually wants to guess at John Lee Dumas’ income, he posts monthly income reports directly to his site.

Entrepeneur On Fire

He additionally put collectively a nifty income breakdown by supply:

Top Revenue Streams

Sponsorships are barely bigger than every little thing else. In any other case, it’s a fairly even cut up between infoproducts, associates, and his journals (The Freedom Journal, The Mastery Journal, and The Podcast Journal).

To get a way of how blogs actually make cash, I extremely suggest you learn via the month-to-month earnings studies from the final 12 months for Entrepreneur on Fireplace. You’ll get a superb really feel for what a seven-figure weblog appears like. I additionally suggest you learn via the earnings studies from 2012 and 2013, which is able to present you what income appears like in the beginning and the way it modifications over time on the trail to $1 million per yr.

Navid Moazzez —

Income = My guess is $300–500K per yr

Navid is in the net advertising and marketing house and presents infoproducts on digital summits. In accordance to his About web page, he’s earned over $1 million {dollars} in “a couple of years.” Secure to say he’s simply doing six figures off his weblog. Therefore my guess above.

Tim City — Wait But Why

Income = At the very least $100,000, probably $1+ million per yr

Tim City turned VERY in style together with his posts being shared all around the web.

That is most likely an instance of what most individuals dream of after they begin a weblog. They plan to write a bunch of stuff, a rabid fan base will seem out of nowhere, they’ll supply some t-shirts, posters, and a Patreon account to make tons of passive earnings. They’ll end by driving into the sundown of everlasting running a blog glory.

Wait But Why Blog

For Tim City, that’s principally what occurred. And he completely deserves it. His content material is phenomenal. It’s so good that folks have been indignant as a result of he hasn’t posted in some time. Only a few of us can write content material that good. I can promise you nobody will get upset once I cease running a blog. So for us mortals, we must always look to among the different examples on this record for the way to monetize our blogs.

I do know that I gave a very broad vary on the income right here. Blogs like this are actually powerful to guess. Tim clearly has a large, adoring viewers. That doesn’t essentially imply he’s swimming in gold. Though he could be. Blogs with huge audiences like this typically make a ton of cash, and typically they make little or no. It additionally appears like his major income is his ecommerce retailer. Not like consulting, talking, infoproducts, or associates, the margins on ecommerce merchandise are a lot smaller. It’s totally doable that he’s making a ton of top-line income however solely sufficient revenue to dwell a good life-style.

That’s fairly frequent with ecommerce entrepreneurs. They declare that they’re making tens of millions of {dollars} with their enterprise however solely take house $50–100K per yr. When you issue in the prices of products bought and overhead, there isn’t a ton leftover. I don’t know if Tim City falls into this bucket. I merely don’t know.

Noah Kagan — OkDork, Sumo, and AppSumo

Income: $10M final yr and rising

Noah’s enterprise relies round 4 complementary websites:   

This method of associated companies is one in all his tips for growing a successful business. He thinks of those companies like a pyramid — KingSumo helps develop your small business with giveaways, Sumo (which is the core product) arms these companies with the instruments they want for advertising and marketing, and BriefcaseHQ and AppSumo present the remainder of the instruments. Making a system of interlocking instruments means you don’t want to discover new prospects; you’ll be able to merely market to the shoppers you have already got.

This jogs my memory of Goal including in groceries. They elevated their income by asking, What are our present prospects shopping for that they aren’t shopping for from us? What do they want that I might promote them?

Noah has a fair higher analogy: it’s like shopping for one other e book from an creator you already love. In the event you love a e book an creator’s written, in fact, you’re going to however their subsequent e book and their subsequent e book.

He’s additionally received a variety of ideas on setting the precise pricing construction, leveraging recurring income, and bundling that’s all value finding out as effectively.

Shane Parrish — Farnam Street

Income: It’s all been reinvested into the enterprise, plus speaker charges

Shane began his weblog to observe his personal private studying and growth — he didn’t have any grand ambitions for the venture, and the unique URL,, exhibits it. As we speak his publication has 200,000 subscribers and Farnam Road will get 1M pageviews a month.

How does he make cash? Properly, “earn cash” vs. “make cash” is an effective distinction right here. Shane says he’s reinvested most of the money back into the business, “In 2014, I feel we really misplaced cash. In 2015, we didn’t lose cash, which was good. … I’ll say that I’ve by no means really personally made a penny off Farnam Road. It’s all been reinvested again into content material, expertise, making an attempt new issues, and that’s the way in which that hopefully I foresee the longer term.”

He makes cash in a wide range of methods: he first paid his bills with Amazon affiliate hyperlinks, then in 2014 he began his first 9-month partnership deal, publication sponsorships, conferences, speaker charges, infoproducts, a podcast, a forthcoming e book, and a membership plan for his website that you would be able to select what you pay, at present both $149 or $249. His mannequin relies on offering free content material to many and making a base of tremendous followers who’ll pay for extra of that content material, subsidize the free content material to give again, and acquire entry to much more: a e book membership, a dialogue group, and personal Ask Me Anythings. If 5% of his 200,000 publication subscribers convert (that’d be 10,000 members), and every of them signed up on the $149 stage, that’d be $1.5M a yr. 

Shane repeatedly turns down speaking engagements for $20,000 as a result of it’s not how he needs to make cash, and he doesn’t optimize his in-person workshops for income. He’s at all times asking what’s in one of the best curiosity of the enterprise. Which means the majority of the income comes from memberships.

I agree together with his recommendation: “The viewers will develop in the event you put out good content material.” And, “I understand how straightforward it’s for folks to copy our content material and even our enterprise mannequin. In order that drives a variety of what we do. We wish to do issues which are laborious to copy and meaning we are able to’t cherry-pick what’s straightforward, as a result of there may be a variety of competitors in straightforward.”

Prepared to construct a weblog that makes cash?

I do know the record above is filled with folks making severe cash.

Right here’s the loopy half.

For each blogger making 1,000,000 {dollars}, there are 1000’s that make sufficient cash to stop their job and work on their weblog full time.

The record is just too lengthy to maintain observe of — I wouldn’t have the opportunity to put it collectively.

It’s completely cheap to begin a weblog with the purpose of quitting your job and being your personal boss. So many individuals have already achieved it you’d be strolling a well-traveled path at this level.

I additionally consider that there’s nonetheless a ton of alternative to be made running a blog. I see new up-and-coming bloggers yearly. It’s nonetheless doable to begin a weblog at this time and have it assist you. I put collectively a 12-step information on how to begin a weblog right here. It’ll stroll you thru the entire course of.

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