Studying how to write an About Me web page that may seize the eye of your readers, clearly articulate why your weblog exists and inform a compelling story, is a talent that’s extremely underrated at this time.
And although total content material high quality has elevated constantly through the years, I’ve seen a wierd pattern on a lot of the blogs I observe—a whole lot of their About Me pages are both poorly written or largely uncared for (thus lacking a whole lot of alternatives the place the blogger may as an alternative be higher promoting themselves to their readers). It’s not that these about pages are filled with grammatical errors or formatting errors, it’s that the majority About Me pages are dramatically underserving their function.
That’s why each blogger wants to make investments a while into studying how to write an About Me web page that may (1) introduce your self successfully and (2) inform a compelling story about why your readers ought to care to devour your content material. Whether or not you’re simply beginning your weblog and are but to write your personal About Me web page—otherwise you’ve already written one and really feel it may use a face carry, this information will stroll you thru the entire steps in writing a successful About Me web page.
Table of Contents
- How to Write an About Me Page for Your Blog in 6 Straightforward Steps
- What’s an About Me web page?
- Why is having an About Me web page so vital?
- 1. An About Me Page Connects You to Your Readers
- 2. An About Me Page Sells Your Model
- 3. An About Me Page Builds Belief and Authority
- Prepared to Begin Your Blog (the Proper Method)?
- 1. Clearly Talk Your Worth Proposition
- 2. Curate the Hero Part of Your About Me Page
- Image is Everything in Your About Me Hero Section
- Construct Authority with Your About Me Hero Part
- Break the Ice and Humanize Your self
- 3. Inform a Compelling Story (Not Your Total Life’s Historical past)
- 4. Use Your About Page to Sell Yourself to Readers (and Prospects)
- Inform Readers About Your Achievements
- Present Readers Your Achievements
- Promote Your Experience Whereas Providing Your Friendship
- 5. Nail Your Calls-to-Motion on Your About Me Page
- 6. Make Thoughtful Design and Layout Decisions
- How to Write an About Me Page Remaining Takeaways: 5 Finest Practices to Observe As we speak
- All the time Write an About Me Page the Method You Converse
- Be Trustworthy and Present Humility
- Keep away from Rambling
- Use Excessive High quality Photographs
- Inside Linking is Essential
- Prepared to Write an About Me Page for Your Blog?
- Prepared to Begin Your Blog (the Proper Method)?
How to Write an About Me Page for Your Blog in 6 Straightforward Steps
Disclosure: Please word that among the hyperlinks under are affiliate hyperlinks and at no further price to you, I’ll earn a fee. Know that I solely advocate services and products I’ve personally used and stand behind. If you use considered one of my affiliate hyperlinks, the corporate compensates me, which helps me run this weblog and maintain all of my in-depth content material freed from cost for readers (such as you).
Rapidly, earlier than diving into my information about how to write an about web page for your weblog, let’s cowl a few urgent related questions (click on to increase and browse every reply).
What’s an About Me web page?
Likelihood is, an About Me web page isn’t precisely what you suppose it’s. It’s not simply that one web page sitting far off in the nook of your weblog the place you’re anticipated to gloat about your achievements and spill each element of your life story. Like my very own proper right here, an About web page could be a lot extra.
In its greatest type, an About Me web page is basically a web page in your weblog that tells the story about why your weblog exists—from the attitude of why your readers ought to care.
Which means introducing your self and telling your story in a method that reveals your readers the precise methods in which they’ll profit from following alongside together with your weblog. Getting this proper is totally essential, as folks not often go to a weblog solely as a result of they’re in you (ouch!). The overwhelming majority of individuals on the Web are most in what they will study from you. And that’s why your About Me web page should be written from the attitude of displaying your readers why they need to care about your weblog.
Why is having an About Me web page so vital?
With out understanding the true worth and significance of getting an incredible About Me web page, many a bloggers merely deal with it as an afterthought. The ensuing web page, is just a few paragraphs slapped collectively about their work expertise and a pair footage with their favourite pet—and even worse, some don’t hassle to write an About Me web page in any respect.
So why must you spend time writing an About Me web page for your weblog? Properly, except for the truth that 52% of website visitors report often visiting a model’s About web page, I’ll provide you with 3 extra good the reason why.
1. An About Me Page Connects You to Your Readers
One of many largest causes it is best to spend time writing an incredible About Me web page, is that it’s the proper alternative to set up a significant connection together with your readers (on an emotional stage). Crafted nicely, an About Me web page will resonate deeply together with your audience, making your content material that rather more relatable to them.
2. An About Me Page Sells Your Model
Another excuse your About Me web page is so vital, is that it’s top-of-the-line alternatives you might have to promote your model. Hold in thoughts although, that individuals don’t like manufacturers that push themselves too aggressively. As a substitute, most individuals say they’d relatively associate with manufacturers that share the identical values. And that is precisely the place your About Me web page comes in—it helps you promote your model by displaying your goal readers that you simply share the identical values (and objectives). Plus, if the identify of your weblog doesn’t instantly talk what the subject material of your content material is (like my weblog’s identify, ryrob), then your about web page serves as a priceless alternative to clarify why you select that identify—and join your website’s identify to the better function it serves.
3. An About Me Page Builds Belief and Authority
Some of the vital property you’ll be able to ever purchase (on-line and offline) is belief. Your About Me web page can considerably assist earn the belief and respect of your readers. If written nicely, your About Me web page will show to your readers that they will belief you as a good supply of knowledge and recommendation.
Past simply establishing belief, highlighting your authority inside your weblog’s area of interest is one other key position that an About Me web page can serve, aiding tremendously in your means to construct a powerful following. An efficient About Me web page can place you as an skilled in your subject, which can develop into more and more important to the success of your weblog marketing strategy over time.
Now that you simply perceive what an About Me web page can do for your weblog (and why it issues a lot), let’s dive into how to write an About Me web page for your personal weblog. And since we’ll be utilizing my very own about web page as a case research instance all through this information, you’ll be able to click on proper right here to see it and observe alongside.
Prepared to Begin Your Blog (the Proper Method)?
Try my final information How to Begin a Blog (on the Aspect).
The very very first thing you want to make clear earlier than you write an About Me web page for your weblog, is what your value proposition is. Put merely, a worth proposition is a press release that conveys what you might have to provide your readers. In different phrases, reply the query, what does your viewers stand to achieve by following your weblog?
As you’ll be able to see in the screenshot above, the one-sentence worth proposition I lead with on my About Me web page is: “I train 500,000+ month-to-month readers how to begin a weblog and develop a worthwhile facet enterprise.”
After a few years of expertise in my area of interest, I’ve been ready to sharpen my large promise down to only one line for readers to resolve whether or not or not that resonates with them. To a lot of the readers that discover my weblog by looking out for running a blog ideas and associated recommendation, this promise actually hits the nail on the top.
Why is it vital to clearly articulate your worth proposition in your About Me web page?
- Set’s you aside. Let’s face it, your weblog isn’t the one one which publishes the type of content material you create. Your worth proposition is what differentiates you from the opposite blogs in your area of interest.
- Exhibits the advantages of following your weblog. What’s going to your readers achieve from following your weblog? This should be clearly expressed and communicated in your worth proposition.
Now, it’s your flip. Should you haven’t already crafted a worth proposition assertion that highlights the top-level takeaways you need readers to achieve out of your weblog, give it a attempt proper now.
Bear in mind, your worth proposition is a press release that (1) explains precisely what makes your weblog completely different from others in your area and (2) tells readers what they’ll get out of your website. When you’ve labored that message out, make certain your About Me web page leads together with your clear worth proposition—in order that readers will instantly know in case your content material might be proper for them.
2. Curate the Hero Part of Your About Me Page
The hero part is the whole lot readers will see instantly once they land on the prime of your About Me web page, so it is sensible that you simply’ll need to make an incredible first impression.
In your hero part, you’ll need to accomplish three essential objectives:
- Greet your weblog guests. Personalize your greeting (to converse immediately to your target audience) and make sure it’s written in a friendly tone.
- Introduce yourself. Tell your visitors who you are, what you do and why you do it. Be succinct here, you can expand on these points later.
- Point out your value proposition. This is where you’ll want to introduce your value proposition and hook readers into continuing onward.
So, how do you curate the perfect hero section for your About Me page? Let’s dig in.
Image is Everything in Your About Me Hero Section
The reason (most) people search for information on the Internet, is that they’re looking for solutions that can lead them away from their pain point and into happiness. This is why the hero section of your About Me page is an incredible opportunity to position yourself as the solution provider your audience is looking for. One element of the hero section that helps portray this, is a high quality head shot image. Like mine:
Your head shot communicates a lot about who you are. More than that, if taken well, it can even be a trust-building tool. Here are a a couple of tips for taking a great head shot to include on your About Me page:
- Be you. Above all else, your blog should be a place where you can unabashedly be yourself. That detail should certainly be taken into account when you’re taking a head shot for your About Me page, so don’t go out of your way to force a look or stage a scene that isn’t who you really are.
- Show your pearly whites. Research suggests that smiling evolved to develop into pre-programmed conduct in people that’s designed to categorical friendliness (and to present no risk) towards each other. So, if it feels pure, contemplate giving your readers a heat smile or an inviting look in your head shot. Smiling whereas displaying your tooth makes you seem pleasant, approachable, caring and relatable.
- Watch the place you look. You might have 2 choices right here. The primary choice is to look straight into the digicam, as this makes it really feel such as you’re focusing immediately on the reader—giving them 100% of your consideration. The second choice is to look in direction of the textual content, ideally at a call-to-action you might have on the web page. This directs consideration and encourages readers to click on, signup or take whichever motion you’d like.
Construct Authority with Your About Me Hero Part
Your readers have many choices when it comes to which weblog they need to observe for info and recommendation in your business. Thus, your hero part ought to give them ample cause to observe yours (and confidence in that call). Among the best methods to do that shortly inside your hero part, is to set up your authority. This implies displaying readers why they need to pay attention to you.
How do you do this? With slightly little bit of humble bragging. Right here’s an instance—the second sentence in the hero part of my About Me web page is: “My work has been featured on Forbes, Entrepreneur, Inc, Quick Firm, Enterprise Insider, LifeHacker and plenty of extra.”
To the readers in my audience that land on my about web page, nearly all of them will acknowledge the names of those world-renowned enterprise publications, which lends me some rapid authority.
Use the hero part of your About Me web page to spotlight your victories, each previous and current. This’ll present your readers that you simply’ve already walked the trail you’re now instructing others. And that’s what individuals are actually trying for—somebody who’s been the place they’re now, and has achieved precisely what they’re trying to obtain.
Break the Ice and Humanize Your self
Studying an About Me web page is the web equal of assembly somebody for the primary time (in-person) in the bodily world. In lots of instances, individuals are slightly bit apprehensive and never too positive about what they need to count on from you throughout a primary encounter. Due to this built-in nature we have now as people, we have a tendency to instantly put up our psychological defenses.
That’s why you want to write an About Me web page that features an icebreaker close to the highest of your hero part.
Among the best icebreakers you’ll be able to make use of is humor. Laughter virtually all the time helps folks decrease their defenses and chill out a bit. Inform a fast joke, provide a enjoyable reality or share an expertise your readers will discover entertaining in your hero part. See the second paragraph of my very own About Me hero part: “I’ve additionally been to all 50 US states and have been mistaken for Ryan Gosling in precisely 4 of them. Bizarre, I do know.”
Not solely will sharing a humorous little reality put your readers relaxed immediately, however it’ll additionally assist illuminate your human facet—thus making you way more relatable to them (relatively than positioning your self as some lofty guru to be positioned on a pedestal).
3. Inform a Compelling Story (Not Your Total Life’s Historical past)
One of many best errors you may make when studying how to write an About Me web page for your weblog, is to ramble on about your self with out a clear function in thoughts. Sure, it’s an About Me web page, however that doesn’t imply it is best to push your complete resume (or life’s historical past) in your about web page, and also you don’t want to deploy your powers in the writing faster department here.
Instead, focus on telling your story in a colorful way—don’t just bullet point the facts, highlights and statistics. Have fun with your story and be creative in connecting with your readers.
Unless you’re an A-list celebrity, the truth is that most people don’t want to know every single little detail about you.
However, the one thing your readers will want to know about you is how you transformed from being “ordinary” in your niche—to achieving the success you’ve had today (thus lending confidence to your readers placing trust in choosing you to learn from). In order to do that in an engaging manner that actually keeps readers on your About Me page, you’ll have to hook them with storytelling.
People love a great story, especially when it involves an initial failure that turns into eventual victory. So don’t be afraid (or ashamed) to share your scars—they’ll make you more relatable, and are powerful in educational storytelling.
More importantly, sharing your failures will help illustrate to readers that failure is a necessary part of the process—especially when it comes to growing a blog and figuring out how to promote your content. It takes time and a well-executed blog strategy to go from beginner to expert in any field, so being up front in sharing your own humility along that journey is key. It’s also a great way of rescuing those who are down in the dumps, on the verge of giving up.
Another mistake to avoid when writing an About Me page for your blog, is to make your story feel closed-ended. In other words, don’t make it feel like you’ve already achieved all your goals.
People want to follow leaders (that’s what you are when people follow your blog) who are still making moves, trying new things, growing and progressing in their fields.
Your About Me page should read like a journey in-progress, not just a static map for readers to take a quick look at.
One of the primary blog goals of learning how to write an About Me page that works for you, is to give your readers a high degree of confidence in that choosing to follow you, they’ll be able to break into uncharted territory in their lives.
Whether you realize it or not, your About Me page is one of the most important sales pages on your blog.
Yes, you read that right. One of the main reasons for learning how to write an About Me page isn’t to brag or tell readers about all your favorite hobbies—though introducing more of your personal side (and sharing things like how I talk about my vegan blog, VeganTable) could be very humanizing. One in every of its major functions is to promote your self (and your weblog) to your readers. So as to do this, it’s essential to tastefully name consideration your experience with out overtly bragging or distancing your self out of your readers.
There are two methods you’ll be able to select to promote your strengths to your readers in your about web page:
Inform Readers About Your Achievements
Naturally, you should utilize your phrases to inform readers what you’ve achieved. After all, you’ll need these accomplishments to relate to the aim of your weblog and what your readers want your assist with.
Present Readers Your Achievements
A way more efficient method to promote your self to your readers, is to present them your experience—and one of the simplest ways to do that’s by utilizing eye-catching visuals that may shortly relate what you’ve achieved. A technique you’ll be able to simply do that, is by showcasing the logos of among the manufacturers you’ve both labored with, been featured on or have accomplished visitor running a blog work for.
Once more, folks purchase into studying from the folks they belief—people who stroll the speak, not simply speak the speak.
Because of this utilizing the 2-pronged method of displaying and telling is so vital when it comes to promoting your self in your weblog’s about web page.
Promote Your Experience Whereas Providing Your Friendship
Nonetheless with regards to positioning your self as an skilled, it’s extraordinarily vital that you simply watch out in the way you select to do that—lest you run the danger of turning readers away.
Which means actually framing your self as a pleasant, approachable skilled that’s not “above” working with and serving to people who find themselves simply getting began in their fields.
As a lot as you’re an skilled in your area of interest, attempt to be one which’s pleasant, approachable and simply relatable. Individuals ought to belief you adequate to lead them, and but additionally really feel such as you’re a pal they will flip to for dependable recommendation.
5. Nail Your Calls-to-Motion on Your About Me Page
By this level in your About Me web page, your readers might be considerably nicely acquainted with you—and perceive what you might have to provide. So, what’s subsequent? Don’t take it for granted that the guests to your About Me web page will instinctively discover their method to different key pages in your weblog.
Use this as an alternative to direct readers to precisely the place you suppose they want to be subsequent—which is why your About Me web page should all the time a minimum of one clear call-to-action on it.
Inform readers what they need to do subsequent at every stage of getting to know you. For instance, I let readers know which social media platform I’m most energetic on and instantly invite them to join with me there:
Additional down my About web page, I introduce readers to my podcast and insert a clear call-to-action asking them to give the show a listen if they’re interested in stories about business ideas that’ve grown from side hustle to full-time endeavor (check out my guide to starting a podcast if you’re interested in developing a show of your own):
Your About Me page should serve as a central hub where readers can access all of your most important pages, blog posts and assets you want them to know about.
And when readers scroll down to the very bottom of your About page, I recommend placing a final (prominent) call-to-action that invites them to reach out to you for the services you offer—or if you don’t offer any services yet, just to ask a relevant question that you can help by answering. I’ve gotten hundreds of emails from readers who’ve taken me up on this offer from my About Me page:
This call-to-action is particularly important, because it shows your readers that you’re there to help them realize their goals. By opening up a line of communication, you establish that the relationship you have with your readers is 2-way, thus reinforcing the trust you’ve been building with them throughout your About Me page.
And now that your readers have read through the entirety of your About Me page, there still are a couple more important calls-to-action you need to include.
Consider them navigational CTAs if you will, as their purpose is to direct readers to other important pages across your blog. The primary navigational CTA I enlist at the bottom of my About Me page, is to send readers over to a directory of all my best content (where they can discover hundreds of my long-form instructional guides to help with every step of the blogging journey):
Neglecting this final section of calls-to-action could mean you’re running the risk of most readers leaving your blog’s About Me page before really seeing what you have to offer in terms of the content and services you provide.
Calls-to-action are important elements of your About Me page and should also look good—which means designing them well. Here are a couple of tips on designing your CTAs:
- Use buttons for important CTAs. Buttons visually pop on the page and should be used to direct readers to complete important actions. For secondary CTAs, clickable links will suffice.
- Use the active voice. Using active voice (as opposed to passive voice) in your CTAs is crucial to conversions, because the active voice elicits an immediate response. Here’s an example:
6. Make Thoughtful Design and Layout Decisions
The last aspect you need to nail when creating an About Me page is the design and overall blog layout you choose to use on the page.
As it can one of the key pages on your blog, your About Me page should be attractive and compelling—it must impress the readers that land on it. To achieve this, focus on these three objectives:
- Balance text with graphics. For your About Me page to be aesthetically pleasing, you must play the delicate game of balancing your text and graphics well. This’ll help keep your readers engaged with a good amount of eye candy, while still educating them through text as well.
- Watch the flow. Especially when transitioning from one section to another, make sure there’s a good flow of ideas and conversations. Any break in flow is a distraction and can lead to your readers bouncing off the page.
- Stick to your branding. As a blogger, you have a brand (whether you realize it or not). That includes your voice and tone, as well as color palette, which ought to inform the copy and visuals you utilize in your About Me web page. In different phrases, when a customer strikes out of your About Me web page to one other web page or put up in your weblog, they need to have an expertise that feels the identical.
Each design ingredient in your About Me web page ought to talk each your persona or your imaginative and prescient, which implies that your design ought to serve each type and performance.
For all of my greatest practices on designing a considerate structure for your weblog (together with the entire instruments I take advantage of to do it right here by myself weblog), try: 12 Blog Structure Examples and Finest Practices.
How to Write an About Me Page Remaining Takeaways: 5 Finest Practices to Observe As we speak
Are you prepared to write a greater About Me web page for your weblog?
Nice! Now, earlier than you rush off to write your About Me web page, be sure to observe these vital greatest practices:
All the time Write an About Me Page the Method You Converse
Your weblog is an extension of who you’re. As such, the content material you create on it ought to convey your persona. In your About Me web page, one of the simplest ways to do that’s to write precisely as in case you’re speaking to the person reader that’s on the web page. A conversational tone can also be vital to protecting your readers engaged all through the whole lot of your web page.
Be Trustworthy and Present Humility
Honesty is all the time one of the best coverage—particularly when writing an About Me web page the place you hope to construct real relationships together with your readers. Be trustworthy about your strengths, abilities and experiences. Don’t stretch the reality for the sake of creating your story extra attention-grabbing. Should you do this and your readers discover out, you’ll lose their belief—and it’ll be subsequent to unimaginable to win it again.
Keep away from Rambling
As a lot because it’s tempting to share a ton of your life experiences, attempt to struggle that temptation and pare your About Me web page down to the necessities. If unchecked, a rambling story is usually a complete flip off that additionally reduces the standard and impression of your content material. The end result, in fact, is that many first-time readers might be extra seemingly to bounce off your About Me web page—by no means to return once more.
Use Excessive High quality Photographs
Photographs play a significant position in serving to you inform an incredible story. For that cause, in case you want to use inventory photographs in your About Me web page, I’d extremely advocate Unsplash. However extra importantly, when it comes to the hero picture (ideally of your self) close to the highest of your weblog’s About Me web page, it helps to showcase your self in a considerate method. This one picture is an alternative to present readers the way you need to relate to them, and may drive residence the picture that you simply imply enterprise when it comes to serving to them obtain their objectives in your business.
Inside Linking is Essential
Internally constructing hyperlinks to your key content material is one other (typically ignored) facet of writing an About Me web page. And but constructing inner hyperlinks serves two essential functions:
- Improves consumer expertise. By offering your readers with hyperlinks that take them to different pages of your weblog, you’ll make it simpler for them to discover their method round your weblog.
- Boosts your weblog’s search engine marketing. Inside hyperlinks play an vital position in search engine marketing (search engine marketing) because the hyperlinks assist search engines like google crawl your web site extra simply. It’ll additionally assist enhance your About Me web page in the search outcomes when somebody searches for your identify on-line.
Nonetheless, don’t simply add a ton of hyperlinks for the sake of linking alone. Each hyperlink to and out of your About Me web page ought to be related, contextual and add actual worth.
Prepared to Write an About Me Page for Your Blog?
Now you’re absolutely ready to exit and write an About Me web page for your weblog—one which’ll clearly convey your worth proposition, seize reader consideration and convert them into loyal followers.
Bear in mind, it could be known as an About Me web page, however it isn’t actually about you. It’s about how one can assist your viewers and why they need to belief you to achieve this.
For extra recommendation on how to succeed together with your weblog, try these in-depth guides that’ll steer you in the proper course:
Prepared to Begin Your Blog (the Proper Method)?
Try my final information How to Begin a Blog (on the Aspect).