Based mostly by myself expertise studying how to write an eBook (and promoting these eBooks) each right here by myself weblog for the previous 10+ years to an viewers of 500,000 month-to-month readers—and as a employed guide for manufacturers like Adobe, Zendesk, Gusto & Shut… that is my final information about how to write an eBook (and efficiently promote it) in the present day.
Table of Contents
- How to Write an eBook (and Sell 1,328+ Copies) in 2022
- You don’t want an enormous viewers in order to write an eBook (and efficiently promote it).
- 1. Select a Sensible eBook Thought to Write About
- Which eBook Ideas Excite You Most?
- Which Topics Does Your Audience Crave More of?
- Analysis the Competitors
- Do Key phrase Analysis to Determine on Your eBook Title
- 2. Develop the Define (and Construction) of Your eBook
- Begin With an Define of Your eBook
- Select a Title That’ll Make Folks Need to Purchase Your eBook
- Write a Killer Introduction
- Write Cohesive Chapters
- Conclusion with a CTA
- 3. Map Out the Supreme Size and Begin Writing Your eBook
- 4. Decide the Proper File Format for Your eBook
- What’s Digital Rights Administration?
- Understanding Reflowable Format vs. Fastened Format eBooks
- PDF (.pdf) eBook File Format
- EPUB (e.pub) eBook File Format
- Kindle File Format (KFF, AZW, AZW3) eBook File Codecs
- TXT (.txt) eBook File Format
- What’s the Finest File Format to Publish Your eBook in?
- 5. Design an Eye-Catching eBook Format (and Cowl)
- Select a Readable and Enticing Typography
- Use Chapters, Headers and Subheaders
- Extend Your Blog’s Branding to Your eBook
- Include Images in Your eBook
- Design an eBook Cover That People Will Love
- 6 Finest Instruments for (Shortly) Designing Your eBook
- 1. Designrr
- 2. Canva
- 3. Visme
- 4. LucidPress
- 5. Venngage
- 6. Scrivener
- 6. Sell Your eBook to Your Present Viewers
- Build a Landing Page for Your eBook
- Keep Your eBook Landing Page Short and to the Point (for Free eBooks)
- Use a Compelling Call-to-Action (CTA)
- Use a Easy, Clear and Minimalist Format
- Present Folks What They’re Getting From Your eBook
- Use E mail Advertising to Promote Your eBook
- Use a Compelling CTA (to Promote Your eBook) Throughout Your Weblog
- Promote Your eBook on Social Media
- 7. Develop Your Attain by Promoting Your eBook on Amazon
- Arrange a Kindle Direct Publishing (KDP) Account
- Select a Intelligent Title and Catchy Subtitle
- Write a Nice Amazon eBook Description
- Select Key phrases for Your eBook
- Choose Your Amazon eBook Class
- Add Your Manuscript to Amazon
- Add eBook Cowl Artwork
- Worth Your Amazon eBook
- Publish Your eBook on Amazon (and Begin Selling)
- How to Write an eBook in 2022: Closing Takeaways and Recommendation
- Have you ever already written an eBook of your personal?
How to Write an eBook (and Sell 1,328+ Copies) in 2022
Disclosure: Please notice that some of the hyperlinks under are affiliate hyperlinks and at no extra price to you, I’ll earn a fee. Know that I solely suggest services I’ve personally used and stand behind. If you use one of my affiliate hyperlinks, the corporate compensates me, which helps me run this weblog and preserve all of my in-depth content material free of cost for readers (such as you).
Since writing one of my hottest eBooks to-date, The Habits of Highly Successful Bloggers, I’ve offered greater than 1,328 copies to my viewers alone.
That’s translated into a complete of $9,296 in income for my weblog enterprise—all from a single asset that I slowly wrote over the course of only a couple weeks on the aspect of my day job just a few years in the past. Right here’s a screenshot of the gross sales figures because the first model of this eBook got here out towards the top of 2016:
Need to know the most effective half about writing and promoting eBooks?
You don’t even want a big viewers to begin producing a significant quantity of gross sales—so long as your eBook really solves a transparent want in a distinct segment with confirmed demand.
Whether or not you’ve began a weblog of your personal or not… you possibly can generate a considerable quantity of revenue by promoting eBooks on a social media platform the place your audience spends lots of time.
Take for instance the previous Amazon AWS developer, Daniel Vassallo, who solely just lately left his day job to begin instructing the numerous classes he’s discovered as a developer (and now self-taught marketer) all through his profession. He’s offered properly over $150,000+ in eBooks virtually totally on Twitter, and is beginning to develop into video programs:
If Twitter (or social media in normal) isn’t your factor, no worries…
One of my weblog readers, Raza Imam, has constructed a $5,000/mo passive aspect enterprise the place he writes eBooks and sells them solely on Amazon. Right here’s a snapshot of one of his first eBooks rating because the #1 bestseller in the final Males’s Well being class—out of all associated books on Amazon on the time:
A number of of his eBooks have develop into #1 bestsellers inside their area of interest classes on Amazon in consequence of investing time into perfecting his listings (and writing a genuinely helpful e book)—two subjects we’ll be speaking lots about right here in this information. Nonetheless, all of that is to say…
You don’t want an enormous viewers in order to write an eBook (and efficiently promote it).
First earlier than we dive into this information, I needed to reply just a few of probably the most often requested eBook-related questions I area from my readers (click on to develop every query and see my solutions).
Why ought to I write an eBook (as a blogger)?
Many bloggers take the subsequent step from writing weblog posts to writing their very own eBooks. It’s a pure development for bloggers in specific, as a result of we’re already used to writing lots of content material.
Plus, after spending time cultivating and studying out of your rising viewers (regardless of the dimensions), you begin to perceive what folks need—and what sorts of subjects would possibly work properly for an eBook. There are lots of very compelling causes for bloggers to learn the way to write an eBook early on in their journey, together with:
- eBooks allow you to appeal to guests to your weblog and set up authority: An enormous profit to writing an eBook, is that it may possibly appeal to new folks to your weblog—and it helps set up your self as an authority inside your weblog area of interest. Even when you’re already writing long-form content material, an eBook gives the look that you simply’ve taken your weblog to the subsequent degree. It’s the next worth asset than a public weblog put up, and thus offers a way of accomplishment and experience to your readers.
- Your eBooks can assist additional educate readers: An eBook permits you to take an thought which may curiosity your viewers and provide you with an alternative to dive even deeper into the subject material by means of an eBook (and you may cost for extra steerage). One of the best ways to give you eBook concepts, is to take a well-liked matter in your weblog and evolve it into an much more useful route as an eBook.
- You’ll be able to develop your e-mail record with a (free) eBook: Rising your e-mail record is one thing I at all times encourage bloggers to concentrate on as soon as they’re prepared to take into consideration how they’ll finally generate profits running a blog. When readers subscribe to your e-mail record, you’re given a bit of entry to their lives. As a substitute of merely leaving your weblog and forgetting you exist, they’re stored up to date about related content material you’re creating. So as to appeal to new e-mail subscribers, many bloggers like to provide one thing worthwhile to their readers. That is usually referred to as a “lead magnet” as a result of individuals are extra prepared to give their e-mail tackle in the event that they get one thing in return.
From a excessive degree, an eBook is an ideal instance of a robust lead magnet that may not solely carry you extra new readers, but additionally convert these readers into subscribers or clients—as a result of a well-written eBook is one thing with a excessive perceived worth in a supply format that individuals are already conditioned to buy. My free running a blog books are one of my hottest lead magnets, to-date.
Are eBooks a great way to generate profits from a weblog?
Writing and promoting an eBook may be one of the simplest, lowest-effort methods to begin getting cash out of your weblog, particularly when you’ve already revealed a good quantity of helpful content material—and have a daily stream of readers coming in to eat your weblog posts. A share of your readership will virtually at all times have an interest in taking their studying to a deeper degree if the subject material of your content material stands to profit them in a significant means, and an eBook is an effective way to ship extra in-depth content material.
As your credibility and credentials develop into extra respected inside your area of interest, extra readers are going to be prepared to pay cash on your professional recommendation (in the format of an eBook).
What kind of eBook ought to I write?
For the sake of this in-depth information about how to write an eBook, we’ll be targeted primarily non-fiction eBooks. Fiction eBooks have a definite worth and might lead to income, however our focus right here will probably be on non-fiction content material—as a result of the overwhelming majority of weblog niches are geared extra towards serving useful instructional content material inside their industries (fairly than the much less business-connected route of fiction eBooks).
On high of that, a transition into writing a non-fiction eBook is virtually seamless for many bloggers. So what form of non-fiction eBooks would possibly you have the option to write?
- Information (How-To) eBook: A how-to information e book might be one of probably the most pure suits for bloggers to write. Most bloggers usually share their finest recommendation about how to do one thing in an article on their blogs—and an eBook that goes into even larger depth, solutions all the commonest questions with sensible tutorials or supplies extra steerage than others in your business, can translate very properly into an eBook.
- Self-Enchancment eBook: A self-improvement e book can also be a standard format that works properly in many niches. Angles for this sort of eBook might embody how to attain your objectives (as pertaining to this specific area of interest), how to be extra calm, health routines, wholesome consuming and so forth.
- One Huge Thought eBook: One other standard class of eBook is the “one huge thought” format. That is the place you are taking a single idea folks can relate to (or be enticed by) and actually drive residence its relevance. The enchantment of these varieties of books, is that they’re usually simple to market. Persons are usually most in books (and recommendation) that may remedy their ache factors with one main answer. Due to this fact, taking every part you realize a couple of topic and making a compelling case for the profit that may be had my making one main change—as opposed to ten small ones—is interesting.
- Interview Type eBook: One other kind of eBook that’s gained lots of recognition, is structuring it round interviews with different people who find themselves notable in your area. This could be related to my put up about the most effective running a blog suggestions from high bloggers. As a substitute of only a few paragraphs from every contributor, you could possibly develop their recommendation into an whole chapter devoted to the recommendation they’ve shared—and the way it may be virtually utilized in the actual world. This type of eBook can work in many various niches, and is one of my favourite codecs since you get to not solely collaborate with individuals who have related pursuits, nevertheless it additionally builds an aspect of promotion into your content material. These you function will probably be probably to share your eBook with their viewers, giving it rather more attain.
Earlier than we dive into this eBook writing information, listed here are just a few shocking eBook statistics I discovered that’ll present you the worth of studying how to write an eBook this yr:
These are just a few of the advantages you possibly can expertise by writing an eBook on your viewers—whether or not it’s a long-term weblog technique to drive extra site visitors, a free obtain to set up relationships with new readers, or means to generate profits out of your weblog. Your causes for writing an eBook could also be completely different from these right here in this information, however know that writing one can do lots to improve your weblog promotion efforts.
Now, let’s dive into my final information about how to write an eBook.
1. Select a Sensible eBook Thought to Write About
Step one in studying how to write an eBook, is ensuring you select a wise eBook thought (matter space) that’ll not solely resonate with readers, but additionally mesh properly with your personal pursuits & objectives.
The most important mistake to avoid at this stage is being sure you don’t write an eBook about a topic that doesn’t have any real, proven demand in the marketplace. So, let’s talk about how to make sure you’re writing an eBook on a subject that’ll actually excite people.
Here’s my step-by-step process for choosing the best eBook idea to write about:
Which eBook Ideas Excite You Most?
When you’re choosing an eBook idea to write about, you should always start with considering subjects you personally want to explore and write more about. Ask yourself questions like:
- What are one or two eBook ideas I could write about for days on end, if I had all the time in the world?
- Of all the things I’ve written on my blog, which topics do I personally enjoy the most?
- Which topics am I uniquely qualified to write about (based on my own blogging skills and experiences)?
- What kinds of subjects do you feel particularly confident in talking (or writing) about?
You’ll be spending a lot of time with this topic when you begin the process of learning how to write an eBook—so be aware that if you’re unenthusiastic about it, you’ll have a difficult time trying to write an entire eBook on the subject.
Which Topics Does Your Audience Crave More of?
Just as important as making sure you’re writing an eBook about a subject you personally care about, is having confidence that you’re also choosing an eBook idea that your target audience will be interested in.
What kind of eBook idea would entice your first-time blog readers to sign up for your newsletter—or for your existing readership to pay their hard-earned money in order to read and benefit from?
Remember there’s a ton of free information on the Internet already, so what can you write that your readers are truly craving solutions to—yet can’t easily be found elsewhere (at least in the same level of quality, depth, value or uniqueness)?
Here are a few ways to discover which eBooks ideas your audience will likely be most interested in:
- Ask them. Novel idea, right? If you’re thinking about writing an eBook, start by asking your existing audience (even if that number is small today), what would benefit them to have an eBook about. You can ask that question over mass email through your newsletter, in a post on your blog, directly through one-on-one messages and on social media. If you have a few eBook topics you can’t decide between, try polling your readers with a short survey to see which topics resonate most with them.
- Look at your best-performing pages. Go back through your blog and analyze which blog post ideas have performed the best. Which topics have gotten the most social shares and traffic? Which ones received the most comments? Doing this might give you a good springboard for an eBook idea.
- Review past comments and questions. What are some of the questions that your readers have consistently asked you either in the comments, via email or on social media? What is a general theme that comes up again and again? These questions can give you fantastic eBook ideas that address real reader needs.
Ultimately, the best eBook ideas will live at the intersection of what you want to write about—and what your readers want to learn more about.
If you can find that area of overlap, you’ll have cracked the code to learning how to write an eBook that has serious revenue potential.
That being said, you can also reach a point where over-analysis leads to inaction. If you’re still feeling conflicted about choosing from amongst a pool of multiple eBook ideas that live at the intersection of your own interests and your audience’s desires, my advice is to go with your gut and choose the topic you feel most drawn toward.
For example, if you were running a vegan food blog (like my girlfriend’s, Vegan Anj), then one of probably the most impactful eBooks you could possibly probably write for an viewers that’s searching for assist in making a transition to a vegan life-style, would come with a full on vegan grocery list for purchasing inspiration and a compilation of simple, attainable recipes to get began with. I’ll quickly be experimenting with some content material of my very own in this area over on my aspect weblog, VeganTable.
Analysis the Competitors
This recommendation applies to each piece of content material you create—from writing a weblog put up all the best way up to creating eBooks, programs, webinars or in any other case. Earlier than you start a brand new challenge, analysis your competitors. It’s at all times a good suggestion to see what others have already written, how they’ve written it and the way profitable it seems to have been.
Seek for eBooks on the subjects you’re contemplating over on Amazon to see what number of outcomes there are, how the titles are framed and see the quantity of purchases (or evaluations) these books have:
Poke round on the highest ten blogs inside your area of interest to see how a lot they’ve coated the topic too.
- Which actual subjects have they coated in an eBook format?
- Have the eBooks you’ve been ready to uncover seem to be well-written?
- Are there any apparent gaps or shortcomings you could possibly do higher at?
When you’re simply now studying how to write an eBook and this’ll be your first—I’d suggest steering away from subjects in your area of interest that’ve been coated by a whole bunch (or hundreds) of folks in an eBook format.
This isn’t to say you shouldn’t finally write an eBook a couple of matter that has clear demand, however fairly that your efforts in your first eBook could be higher spent on a extra area of interest matter (with decrease competitors) that you would be able to study and construct momentum with.
For instance, if somebody notable in your area of interest has only recently revealed an distinctive eBook masking a subject you’re contemplating, it’ll be much more troublesome to outrank that particular person in the present day. It’s in all probability not value your time as a starting eBook author to pursue that very same matter—except you’re uniquely certified to write an eBook that’s considerably higher.
Nonetheless, chances are you’ll discover that the eBooks in a subject are you’re contemplating aren’t properly written, or present very restricted data. If so, it might really be an ideal alternative to write one thing that’ll actually present considerably extra worth to the readers in this area.
- What’s a comparatively standard matter that hasn’t been glad properly in your area of interest?
- What’s one thing that you simply assume folks would have an interest in, however nobody is writing a lot about?
When you can determine this out, then you definately’ve hit an actual candy spot along with your matter to write an eBook about.
One small caveat to this rule could be when you’re changing a protracted weblog put up right into a free eBook that may be supplied as a downloadable useful resource your weblog (like my free running a blog books).
The profit of this tactic, is that some of your readers who could also be in a rush usually desire grabbing a PDF eBook model of an extended weblog put up that they’ll return to later, like for instance my information about how to begin a weblog.
Do Key phrase Analysis to Determine on Your eBook Title
Put merely, key phrase analysis is a fast analysis course of that many bloggers (myself included) use to give you weblog posts concepts which are all however assured to finally generate site visitors—in order to affirm that individuals are already trying to find the subjects they’re contemplating writing about.
I like to recommend taking the free key phrase analysis instrument, Twinword Ideas, for a spin:
Doing key phrase analysis earlier than you learn the way to write an eBook and actually dive in, will allow you to determine what individuals are already trying to find (because it relates to the subject of your eBook), and determine the most effective key phrases or phrases to use in your title, in order to appeal to extra readers.
If you write an eBook, it is best to completely use key phrase analysis throughout the planning course of, however primarily to assist with the titling of your eBook—not as a lot for figuring out the precise subject material of the content material (which, as we coated ought to come extra from the intersection of your pursuits and what your readers need extra of).
The subsequent step in the method of studying how to write an eBook, is to take into consideration the general construction you need to goal for and develop your define.
What form of formatting do you’re feeling will work finest for the eBook you need to write?
Whereas there’s nobody single format that works for each kind of eBook, right here’s an exercise that’ll assist make your eBook accessible, logical and straightforward to learn.
Begin With an Define of Your eBook
Starting with an define is a strong foundational start to any writing endeavor. That features whether or not you’re outlining a weblog put up, eBook, school paper, on-line course… you identify it. You’ll profit from outlining your challenge first. My information about outlining a weblog put up additionally particulars the very same framework you’ll need to use for outlining your eBook—and is a core tenant of writing quicker over time.
Right here’s how to define an eBook:
- Decide the important thing takeaways on your readers
- Craft a wise title (that’ll entice readers)
- Write down each key query you want to reply in the eBook
- Prepare the most important themes and sections of your eBook
- Ask extra questions (analysis, analysis, analysis)
- Insert related research, information and extra sources
- Revise, trim and clear up your eBook define
- Write your eBook
The main profit to starting with a well-researched define, is that it offers you a transparent thought of what you’re going to write about earlier than you really dive into the writing course of. You’ll be able to choose up my free outlining template proper right here:
On this starting stage, you possibly can determine which overarching themes will work properly collectively—and what may be pruned out & reserved for one more eBook at a later date.
Writing an define first additionally retains you from completely derailing off-topic throughout the writing course of… or dropping all sense of actuality if you’re up late at evening attempting to end yet one more chapter.
Select a Title That’ll Make Folks Need to Purchase Your eBook
Simply as folks will at all times choose a e book by its cowl, additionally they select a e book by its title.
Listed here are some fast suggestions to allow you to with selecting the most effective title on your eBook:
- Don’t go too generic. Write a title that’ll stand out amongst the ocean of different eBooks and received’t be a duplicate of a e book that’s already written.
- Decide a title that’s attention-grabbing to your readers. Thrilling titles normally embody these parts: An emotional enchantment, a title that grabs folks’s consideration, one thing that makes folks curious, a humorous thought or a play on phrases.
- Select a title that’s simple to keep in mind. In case your weblog readers (or consumers on Amazon) learn the title of your eBook, however don’t buy instantly—they might attempt to seek for it once more later, so it pays dividends in case your eBook title is memorable and catchy.
- Embody your core key phrase phrase. Bear in mind the key phrase analysis you probably did when confirming the final matter of your eBook? Make certain to embody at the least the primary (most essential and related) key phrase phrase proper in the title of your eBook, in order that readers will immediately know what it’s all about.
- Search for inspiration from different memorable titles. Are there any books you’ve learn which have titles you’ll always remember? Take inspiration from what works finest about these titles and discover a means to apply them to your personal eBook.
Preserve in thoughts that whereas your eBook title is essential, it’s one thing that can be modified in a while earlier than your publish date—so don’t get too hung up with touchdown in your remaining title in the present day.
It’s okay to write your whole eBook with only a working title, after which come again to deciding on the ultimate identify in any case of the content material has been written. Plus, you’ll have a a lot better sense of every part the eBook really covers when you’re completed, anyway.
Write a Killer Introduction
One factor that virtually each profitable eBook shares in frequent, is an introduction that actually attracts the reader in and units up the remaining of the e book. Particularly when it comes to eBooks on Amazon, the place the Look Inside function permits potential consumers to preview the primary few pages of the eBook:
The introduction is normally a shorter part (in contrast to the remaining of your eBook), which tells readers every part the e book will probably be masking.
Specifically, you’ll need to use the introduction as a spot to construct up the issue your eBook will probably be fixing all through—and it’s normally an ideal place to relate these challenges by means of use of a private story that ties the narrative collectively.
Write Cohesive Chapters
One other factor nice eBooks have in frequent are cohesive chapters that do an ideal job of providing succinct concepts, arguments or options in a step-by-step development all through the e book.
That is one more reason why you shouldn’t simply seize a bunch of random weblog posts from throughout your website and haphazardly throw them collectively as an eBook that makes an attempt to cowl a number of associated topics. Whereas every chapter ought to be distinct and provide a brand new thought, they need to additionally work collectively to drive a degree (or a number of factors) residence.
You’ll additionally need to break your eBook chapters down into subsections.
Whereas every chapter ought to tackle a most important thought, assume of the supporting parts inside that chapter as cohesive subsections that ladder up to presenting a compelling case for every chapter’s huge thought.
Firstly of every chapter, it is best to write an introduction, after which use sub-headers to break the primary thought down into smaller factors that’ll quickly be expanded into the actual meat of your eBook.
Conclusion with a CTA
On the finish of your eBook, you’ll need to write a transparent conclusion that circles again round to your most important thought. Search to accomplish these objectives along with your conclusion:
- Recap the “huge thought” you began the eBook with (the issue)
- Distill down and reiterate your most important takeaway, rationalization or argument (the answer)
- Give clear directions for a tangible subsequent step readers ought to take (name to motion)
A profitable conclusion to most eBooks ought to wrap up all of the primary concepts—and direct readers towards taking clear motion for implementing what they’ve discovered in your eBook.
How lengthy ought to your eBook be? This can be a frequent query many individuals ask once they’re interested by studying how to write an eBook for the primary time.
- Does an eBook want to be so long as a print e book?
- Ought to I contemplate the size of my eBook in phrases of pages or phrase depend?
Like with most issues in enterprise, the reply to these questions is… it depends upon a quantity of various factors.
- An eBook can vary from 3,000 phrases to properly over 50,000+ phrases relying on the subject
- A mean non-fiction print e book is around 50,000 words, however eBooks are sometimes shorter
So, with these free benchmarks in thoughts, how do you identify the best size of your personal eBook?
Effectively, you could possibly begin by aiming for one thing in the center… say round 15,000 to 30,000 phrases. That may probably carry your web page depend to someplace between 60 and 120 pages (double spaced), with out accounting for any particular formatting or the addition of photos, pull quotes or customized graphics.
However, I’m not a one-size-fits all advocate. So, listed here are some questions to ask your self that’ll assist information you to the best reply on your personal distinctive set of circumstances:
- What kind of eBook are you writing?
- Who’s your audience for the eBook?
- What most important level would you like to get throughout—or lesson are you instructing?
- How difficult is the idea to perceive and take motion on?
This doesn’t totally reply the query, however… your eBook ought to be so long as it wants to be.
You probably have a transparent purpose in thoughts along with your eBook (it is best to), then your finish level goes to naturally be if you really feel assured that you simply’ve completed your mission.
Don’t pad your e book for further size. As a substitute, write actionable, helpful and poignant data on your readers to take actual motion on.
Let’s use an instance to illustrate this level…
We’ll think about a blogger desires to write an eBook for his or her journey weblog.
Let’s say our fictitious journey blogger desires to write about touring to Edinburgh, Scotland. This eBook will function an in-depth information and our writer desires her e book to embody standard eating places, locations to keep, sights to see and a ton of explanation why Edinburgh is a worthwhile journey vacation spot for all of her readers.
As a substitute of setting a particular phrase depend purpose for her eBook, she ought to first ask herself what data is important to share together with her readers.
- What is going to her eBook provide that’d make folks need to learn it?
- How will this be completely different from different related guides that may be publicly learn?
- What’s the distinctive worth proposition this e book will promise to readers?
Subsequent, she ought to ask herself if she’s going to be giving extraordinarily detailed solutions inside every part of her eBook.
- When she talks about the most effective eating places, is she providing sufficient particulars to assist a possible traveler?
- Will she solely point out one or two standard eating places, or ought to she additionally embody lesser-known eating choices?
One other essential foundational query to ask throughout the eBook outlining course of, is that if the e book has a logical flow from chapter to chapter. Does one chapter tie naturally into the subsequent—and does she reply all of the questions she’s raised in the eBook?
Lastly, has she met her personal private standards for what her unique mission was with the eBook? Has she created a useful resource that’ll really assist a traveler get probably the most out of their journey to Edinburgh?
In the long run, the query of how lengthy your eBook ought to be—whether or not by phrase depend or web page depend—isn’t actually about discovering the “good size,” however fairly about deciding how a lot worth you need to ship (or can ship) by means of the eBook.
You’ll know your eBook is finished when you’ve checked all of the packing containers on your main objectives—and really feel assured you’re offering one thing of substance to readers. Simply make sure this recreation plan ladders up to undertaking your larger running a blog objectives, too.
Selecting the best file format to ship your eBook in, is a bit of a technical resolution, however a fairly easy one at that.
There are 5 most important file codecs that you simply’ll need to contemplate saving your eBook in… however regardless of the way you format your finalized eBook, I at all times suggest writing your eBook in a (free) Google Doc—as opposed to a Microsoft Phrase doc, as a result of the file will continually be saved to your (free) Google Drive cloud storage as you write it.
The main profit to writing your eBook in a Google Doc is that you simply received’t lose your solely copy of your eBook-in-progress in case your pc crashes or will get stolen. Plus, you’ll have the option to share your eBook with any collaborators or editors you’re working with, because the writing course of unfolds and also you’ll all have the option to make revisions, add feedback & ask questions proper contained in the residing doc.
Now, earlier than speaking in regards to the finalized file codecs you’ll need to familiarize your self with, let’s cowl just a few key phrases to perceive that associate with eBook formatting:
What’s Digital Rights Administration?
Digital Rights Administration (DRM) is a time period you’ll almost certainly come throughout whereas studying how to write an eBook—and it has to do with the copyright entry of your eBook.
DRM is put in place in order that solely individuals who have rightfully gained entry to your eBook (i.e. bought it or signed up on your e-mail e-newsletter) are legally granted entry to see it. Usually, as soon as an individual has bought your eBook, they’re allowed to view the contents of it.
The specs of your DRM may restrict the place the content material of your eBook may be considered too. For instance, when you purchase an eBook on Amazon, you’ll probably solely have the option to view it in your Kindle system or with a Kindle app on an iPhone or iPad, for instance. That’s Amazon’s personal type of DRM in place, which makes eBooks offered on their platform very safe in contrast to the choice of promoting eBooks in PDF format to your weblog viewers.
For many eBook authors (like myself) which are promoting eBooks at a comparatively low value level ($7 to $15) straight to reader, or just making a gift of most eBooks as lead magnets to promote my weblog and construct relationships with my readers—a easy copyright assertion clarifying possession of the eBook throughout the first few pages and a reminder in the footer on all pages of your eBook, is normally sufficient of a DRM assertion.
Having a DRM assertion in your eBook doesn’t imply that it’s theft-proof both, nevertheless it does restrict the quantity of individuals who take the additional step of sharing your eBook with out your specific permission.
Understanding Reflowable Format vs. Fastened Format eBooks
The formatting of an eBook comes in two most important classes:
Many bloggers know what it means to have a responsive WordPress theme for his or her weblog. Which means that your weblog will look nice on desktop screens, laptops, tablets and cell units. Your weblog theme will adapt and transfer across the textual content and pictures—to make it aesthetically pleasing and stop visible overlap that would in any other case make it troublesome for readers to eat your content material.
Many eBook codecs have an identical resolution to make—and when an eBook works throughout units, it’s known as reflowable.
A reflowable eBook will robotically modify the font measurement and transfer photos round to present a greater person expertise for studying the eBook on all sorts of units.
Whereas most select to learn the way to write an eBook and publish it in a reflowable format, some authors will go for a hard and fast format as a substitute (like a PDF).
Which means that textual content and pictures will keep precisely the place the you place them inside your eBook. A hard and fast format can work properly on a particular system, however doesn’t work properly if a reader makes an attempt to switch the eBook over to one other system that the content material isn’t particularly formatted for.
So which eBook format format is best?
Personally, I’ve used each (and nonetheless do). That being stated, I like to recommend utilizing a reflowable format for the publishing of most eBooks in the present day, which makes them extra helpful to the bulk of readers. Nonetheless, in case your eBook may be very image-heavy, or if adjustments in the design would lead to a poor user experience, then a hard and fast format is likely to be a greater answer.
Examples of eBooks that may really profit from a hard and fast format embody issues like:
- Youngsters’s books
- Pictures books
- Recipe books
Now that we’re accustomed to these phrases, let’s weigh the professionals and cons of the 4 completely different file codecs that it is best to contemplate when studying how to write an eBook (and publishing it).
PDF (.pdf) eBook File Format
PDF (Portable Document Format) is a file format that virtually everybody outdoors of the eBook world is already accustomed to.
Initially designed and launched by Adobe in 1993, PDF recordsdata are in all probability the simplest to publish an eBook in—and on your readers to rapidly obtain & learn. You’ll be able to export any Google Doc or Microsoft Phrase doc straight into PDF file format.
The draw back of publishing your eBook as a PDF file although, is that it’s going to not be reflowable, so it’s not ideally suited when you hope for readers to entry your eBook on a number of completely different units. You’ll need to design the format of your eBook for the system you anticipate most readers consuming it on.
One other downside is that PDF recordsdata can’t be offered on Apple iBookstore or the Amazon Kindle retailer, as a result of they’ve solely probably the most fundamental copyright safety, and might simply be shared without spending a dime.
EPUB (e.pub) eBook File Format
The EPUB file format is broadly supported and very fashionable in the eBook business. This format can be utilized to view content material on many various units like computer systems, eReaders, smartphones and tablets. One main exception although, is the Amazon Kindle… which doesn’t help EPUB recordsdata.
One other main professional of this file kind is that EPUB recordsdata are closely DRM protected and you may select whether or not you’d like your eBook to be reflowable or have a hard and fast format throughout the design and publishing course of.
Kindle File Format (KFF, AZW, AZW3) eBook File Codecs
For eBook authors which are in promoting your eBooks on Amazon (that ought to be you), the KFF (or AZW) file format goes to be a should for publishing your eBook.
Amazon beforehand used the MOBI file format for eBooks that have been offered on the Amazon Kindle retailer, however just lately up to date this to their AZW formatting (which stands for Amazon Phrase) in order to give the next degree of DRM safety to eBooks—and to restrict entry of viewing content material strictly to Kindle units and Amazon-owned apps.
AZW3 is at the moment probably the most up-to-date model of the AZW file format—designed to be totally reflowable—and is used on all readers after the introduction of Amazon’s Kindle Fireplace. AZW3 is extra superior than the unique AZW file format and helps extra fonts, types and layouts, which make it an ideal reader expertise on all Kindle system varieties.
TXT (.txt) eBook File Format
In order for you to write an eBook and publish it solely in plain textual content (which might make you a fairly uncommon breed), then the final eBook file format it is best to contemplate is the TXT file. That being stated, a TXT file is one of the most straightforward, easy and smallest of all eBook codecs you could possibly publish in.
This wouldn’t be my high suggestion for a file format it is best to publish your eBook in, nevertheless it may very well be a sound choice for an eBook that’s extraordinarily text-heavy and lengthy, as this file format does enable for a really small file measurement (which can be extra simply downloaded over sluggish Web connections).
What’s the Finest File Format to Publish Your eBook in?
Sadly, writing and promoting eBooks in the present day signifies that you’ll need to publish your eBook in a number of completely different file codecs.
Giving your readers a number of choices is the most effective name.
- Itemizing your e book on Amazon? You then’ll want to use the KFF (AZW3) file format over there
- Need to provide a clear, reflowable eBook by way of direct gross sales to your readers? The EPUB file format will in all probability be your finest wager
- Favor to publish your eBook in a hard and fast format? A PDF file will probably be your best choice
My recommendation? Use the best eBook design instrument (which we’re speaking about subsequent) that enables you to publish your eBook in all of these file codecs with the clicking of a button.
5. Design an Eye-Catching eBook Format (and Cowl)
When you’ve really written your eBook, the subsequent step is to design the format and canopy of your eBook.
The design aesthetic of your eBook, goes to be an integral facet of your readers’ total expertise—so consider it or not, the format and canopy design of your eBook each matter quite a bit in the grand scheme of eBooks. A stupendous design with an expert look will improve your credibility and the chance that readers will need to share your eBook with others they know.
So how do you design your eBook format and canopy to impress your readers?
Select a Readable and Enticing Typography
As you’ve in all probability already finished along with your blog layout decisions, choose to use fonts in your eBook that people can easily read (and also match your branding).
My recommendation is to go with very common, easily legible fonts like:
- EB Garamond
- Josefin Slab
You do have some more flexibility with your eBook fonts though (compared to the fonts you’d choose for a more public-facing blog). So, depending on the format you learn how to write an eBook and publish it under—and of course the type of device your readers will be using—they may even be able to change the font size and type on their own, anyway.
Use Chapters, Headers and Subheaders
When it comes to writing anything on the Internet, recent blogging statistics show that most people skim text. It goes to suggest that if your blog has huge sections of text and no headers to visually break things up a bit, most people won’t spend the time trying to find the information they want… they’ll simply leave and find their answers elsewhere.
The same principle should apply to your layout when you sit down and learn how to write an eBook that’ll answer your reader’s primary questions—and keep them engaged enough to continue reading.
With eBooks, you have a little more freedom to write longer paragraphs than you do when writing a blog post, but it’s still important to use chapters, headers and clear subheaders to visually entertain your readers while they’re navigating your eBook (and it’ll help them avoid overwhelm too). Using this kind of formatting makes your eBook more organized overall and thus, easier to read.
Extend Your Blog’s Branding to Your eBook
Most bloggers work hard to establish a clear brand and make their content visually stand out from the sea of competition.
These decisions range from choosing cohesive color schemes, to fonts, logos, images and even deploying the right blogging tools that match their brand’s perceived image. Your eBook should be a very natural extension of the branding you’ve already started over on your blog.
So for example, I’ve chosen to use a very minimalist design style on my blog here. I also use bold, easy to read fonts, and the color blue is a commonality across all of my pages. I can easily transfer many of the same design elements over to my eBook layout & design.
Here’s the book cover from one of my free blogging books—the eBook titled How to Promote Your Blog:
You can see that the cover pulls from some of the key design elements of my blog layout (pictured below), ranging from font types to images, verbiage and more.
Your primary goal should be to learn how to write an eBook that’s extremely effective at helping your readers—but a close secondary goal should be to deliver an eBook that also looks and feels like a premium extension of the content already living on your blog.
Include Images in Your eBook
Like clever use of formatting, adding rich images in throughout your eBook will also help make your content a lot more appealing (and interesting) to your readers.
Not only does it break up long walls of text, images can help people connect more easily with your content (and better understand a point you’re trying to communicate).
Design an eBook Cover That People Will Love
The cover of your eBook may actually be the difference between someone being interested enough to buy your eBook—or passing it over and grabbing your competitor’s.
Your eBook cover doesn’t have to be fancy, but it should look clean, professional, appealing and of course match the overall design aesthetics of your blog (if you want to create a clear connection between your eBook and blog… which I strongly believe you should strive to do).
Depending on your blog’s niche, you may need to take more time to work on designing your eBook cover. For instance, if you’re in a creative niche, your audience may expect something that looks like an originally designed graphic (if you’re in the design space), originally shot photography (if you’re a photographer) or otherwise.
If you’re already invested in your community, you should have a pretty clear idea of what kinds of eBook covers tend to already do well in your space. And if you need some inspiration, take a spin on the Amazon Kindle bookstore in your category to see what lessons you can take and apply to your own cover design.
If you’re not comfortable designing a cover for your own eBook, you could easily higher a freelance graphic designer on a site like 99Designs to produce one for you.
Most eBook cowl designs will run you round $199 from the proficient designers that’ll compete to win your challenge on 99Designs, however the prime quality finish result’s properly definitely worth the one-time expense. Plus, you’ll personal the total rights to your cowl design with none strings connected.
6 Finest Instruments for (Shortly) Designing Your eBook
Designing your eBook is lots simpler when you will have the best instruments to work with. Listed here are some of the most effective eBook format and design instruments you should utilize to put collectively an ideal wanting eBook.
Designrr is arms down the most effective new do-it-yourself eBook format and canopy design instrument I’ve discovered in the previous few years, which is why I exploit it with my very own eBook layouts (and canopy designs).
One of the primary appeals of Designrr, is the power to simply repurpose content material that you simply’ve already created in the shape of weblog posts, podcasts, movies and PDFs. You’ll be able to compile your eBook from a number of completely different sources utilizing their add instrument. In order for you to mix a weblog put up, podcast interview and YouTube video to type one eBook on a topic, you are able to do that.
You will get transcripts of podcasts and YouTube movies for extra content material too (lowering lots of effort). Then, when you’ve chosen your content material, you possibly can add it into the format design function, choose from a library of pre-made eBook format templates after which edit your design any means you’d like. This half is extremely customizable, permitting you to change fonts, colours, formatting and extra. You can too resize photos and transfer them to new areas by means of your eBook.
When you’ve gone by means of the method of studying how to write an eBook and have it sitting in the format of a Google Doc, you should utilize Designrr to rapidly import it design it into a lovely wanting eBook with only a few clicks. On the finish of your design course of, Designrr additionally offers you the choice to export your eBook in all of the highest codecs you could possibly want—together with PDF, Kindle, EPUB and HTML. Facet notice—when you do select to begin a podcast, simply make sure to get the most effective podcast internet hosting too.
Canva has each a free and premium model of their instrument—and it’s an ideal choice for designing eye-catching visuals, particularly for these not particularly tech-savvy. With Canva, you can begin by selecting from pre-made templates, add your personal pictures, use inventory photos, modify photos, add filters, and add/edit textual content. Canva is most helpful in designing your eBook cowl.
Virtually every part about their design instrument suite is free, however some of the photographs and customized designs on Canva will price you up to $1/ea to use. Not like Designrr, which permits you to export your eBook into a range of codecs, the first export format you should utilize with Canva is in the shape of a PDF.
Visme may be very related to Canva, however probably a bit of simpler to use from a user-experience standpoint. It doesn’t take very lengthy to create an eBook with the Visme design instrument (and it’s helpful for extra than simply cowl designs too).
The steps are pretty simple to observe, beginning with selecting an eBook format template. Visme makes use of content material blocks to allow you to transfer round your content material the place you need. This design software program additionally permits you to embody and edit graphs, photos, charts, visuals, colours and fonts throughout your format design course of. The largest draw back although, is that Visme solely permits you to export your eBook in PDF format.
LucidPress is a branding instrument, and one of their main options is an eBook creator that makes use of a easy drag-and-drop editor. Their eBook design software program comes with preset templates that you would be able to select from, or you possibly can select a clean eBook format to assemble your personal from the bottom up.
LucidPress permits you to set branding preferences like coloration, fonts and pictures which are saved so you possibly can rapidly customise your eBook design to match that of your weblog. Different options with LucidPress embody information automation that enables you to auto-populate data, and straightforward import integration with Google Docs, YouTube, Drobbox, Fb and inDesign.
The essential model of LucidPress is free, however they provide premium variations with extra superior options (which you’ll in all probability need to use when you see them). The primary downside of LucidPress although, is that your eBook may be exported solely as a PDF file.
Venngage began out as an infographic instrument, however they’ve grown to embody an eBook creator that’s marketed for “newbie” eBook designers.
Signing up for Venngage is free, and so they provide a range of free templates to use for laying out your eBook. Fonts, colours, photos and charts are customizable with their totally on-line design instrument suite. Nonetheless, as with most of the design-first instruments in the eBook business, Venngage designed eBooks can solely be exported as PDF recordsdata.
Scrivener is the basic (oldest) instrument for writing an eBook and laying out the design, however till very just lately the software program has been a bit outdated. Not way back, Scrivener got here out with an replace that upgraded the instrument to Scrivener 3, which has made it suitable with macOS and so they additionally overhauled the person interface. Different new options embody:
- Epub3 and Kindle export options
- Customized metadata for together with issues like checkboxes, dates and record packing containers
- Draft and session progress bars (to monitor your eBook writing progress)
- Enhanced outlining options
Even with the enhancements to Scrivener in the previous yr, I’d nonetheless rank Designrr as my best choice as an eBook design instrument by far—even when just for the truth that you possibly can export your eBook into each file format you’ll want to promote the eBook on varied completely different platforms.
All issues thought of, Designrr is a superb deal extra fashionable and simpler to use than Scrivener, even though the instrument has been round for a very long time.
6. Sell Your eBook to Your Present Viewers
Who do you have to promote your eBook to first? One of the best reply is, the individuals who already know, learn and like your content material.
When you’ve already been running a blog for a bit of time, your present viewers is already primed to take pleasure in extra your writing—particularly those that’ve opted to be part of your email list. That’s why your own audience needs to be the first place you turn when it comes to your eBook promotion efforts.
So, what’s the best way to promote your eBook to your audience? Here are some actionable steps for ramping up your initial eBook sales.
Build a Landing Page for Your eBook
Now that you’ve written about the right topic for your eBook, and you’ve chosen a design you’re happy with—the next step is to create a landing page where people can purchase (or access) your eBook.
A landing page gives people a place where they can learn more about you, your eBook and hear exactly why it’s going to be useful for them. They also need the opportunity to either purchase or download it, directly on the landing page. Now, let’s talk about how to make a strong landing page to promote your eBook.
Keep Your eBook Landing Page Short and to the Point (for Free eBooks)
There are times when a long-form landing page can really showcase the benefits of your eBook and sell readers on why it’s worth their investment. This is especially true if your readers are paying for your eBook—and becomes increasingly more important as the price of your eBook goes up in value.
If your readers are already familiar with your eBook—or if you’re offering it for free—then a short landing page will likely be better. For example, here’s a snapshot of my landing page for a set of free blogging books I offer my readers:
Try to make your writing precise, free of fluff and speak directly to your readers in terms they’ll connect with.
Use a Compelling Call-to-Action (CTA)
Those of you who are selling your eBook, should spend some more time creating at least a somewhat longer landing page that does more selling. It also needs to include a clear CTA that asks visitors to purchase your eBook.
Here’s an example of a landing page that I created for my book The Habits of Highly Successful Bloggers. That is the header picture and weblog headline I exploit to pitch this eBook to readers. It’s easy and straight ahead if somebody is already primed to buy my e book.
Nonetheless, if that is the primary time a customer has come throughout my eBook (or content material in normal), I’ve additionally included an extended part that tells my story and explains precisely what this eBook has to provide.
This second part of my eBook touchdown web page exhibits readers what my e book is all about, the way it can assist them in their associated endeavors and the clear actionable takeaways they’ll get from studying this e book.
It exhibits them that I’ve been ready to achieve success at getting cash running a blog—and that I’m utilizing the teachings I’ve discovered to assist hundreds of thousands of readers do the identical over the previous a number of years.
Right here’s an instance of one of my calls-to-action. After setting the stage for who I’m and a few of the important thing advantages of my eBook, I inform readers how they’ll buy my eBook:
For individuals who aren’t but certain, or need extra data, I proceed on with key ache factors that many bloggers expertise—like questioning in the event that they’re doing issues proper, or struggling to discover the best subjects to write about. I additionally share extra of my private experiences and alternatives that I’ve had, like having the ability to work with Enterprise Insider and Forbes, Inc. Journal.
By the top of my eBook touchdown web page, I’ve proven guests two extra CTAs the place they’ve an alternative to determine to purchase. I like to recommend spacing these out a bit, to make it as simple as attainable for folks to make a purchase order with out feeling such as you’re solely promoting them on the web page.
Use a Easy, Clear and Minimalist Format
Select a touchdown web page format that’s clutter-free and straightforward on your readers to observe:
- Attempt utilizing easy-to-scan formatting (and headers) on your descriptions
- Make use of bullet factors to assist break up your promoting factors and make them simple to learn
- Use beautiful visuals to retain their consideration and make your eBook really feel premium
Now, let’s have a look at an instance. Hubspot’s free eBook about How to Use Instagram for Business has a touchdown web page that’s an ideal instance of good, clear copy in-use:
The photographs they use all through the touchdown web page are easy, however skilled. Additionally they make use of destructive area to draw the attention towards sure key features they need to spotlight, and the use of checkmark bullet factors is one other enjoyable instance of easy-to-follow formatting.
Present Folks What They’re Getting From Your eBook
Except for telling folks what your eBook has to provide, it’s also possible to present them. This works notably properly with image-rich eBooks which have some stunning content material to showcase.
For instance, Digital Pictures College is an enormous weblog that shares actionable suggestions and methods for aspiring photographers. Additionally they promote eBooks to photographers:
On their touchdown pages, they define the important thing options of their eBooks, and in addition embody a e book preview part—so you will get an precise glimpse of what you’re shopping for.
Use E mail Advertising to Promote Your eBook
After crafting an ideal touchdown web page, take the subsequent step and share your eBook along with your e-mail subscribers.
Take for example, after I launched one of my paid eBooks (the Habits of Extremely Profitable Bloggers) to my e-mail record a pair of years in the past:
That one e-mail alone led to greater than 350 gross sales of my eBook on the day I completed writing it.
Your e-mail record is a gaggle of folks which are already most linked to your writing and what you will have to provide them. They’re the first group of individuals who’d be almost certainly to spend a bit of bit to acquire entry to your new eBook content material (if it resonates with them and their wants).
Need to take it a step additional? My recommendation is as a substitute of ready on your eBook to be completed, attempt to create some curiosity in your e-mail record earlier than it launches. Use anticipation to create anticipation of an eBook you’re at the moment writing. Then, when your eBook lastly publishes, your viewers is already accustomed to the subject—and excited to see if it’s proper for them.
Use a Compelling CTA (to Promote Your eBook) Throughout Your Weblog
One other means to promote your eBook, is to place clear calls-to-action asking readers to buy (or obtain) the eBook on varied key pages round your weblog. Right here’s an instance:
You are able to do this in a quantity of methods by utilizing:
- Manually inserting CTA textual content (or photos) inside your weblog posts
These are all areas that you would be able to both hyperlink to your eBook’s touchdown web page—and even place a direct purchase button if the content material subjects are straight related. My recommendation is to direct readers to your touchdown web page in the event that they’ll need to study extra about your eBook earlier than making a purchase order, although.
When you’re utilizing a free eBook to generate leads for one more monetization channel like promoting a running a blog course, you possibly can ship these new subscribers a direct obtain hyperlink straight to their e-mail tackle as soon as they subscribe and make sure.
Promote Your eBook on Social Media
The precise social media channel may be an wonderful vacation spot to each construct pleasure and drive eBook gross sales.
Throughout the writing part of your eBook, you possibly can put up teasers letting folks know what you’re up to (in case you have an engaged following, group or group you work together with).
For instance, The Prairie Homestead is a weblog devoted to relearning the artwork of homesteading. With a concentrate on rising greens and cooking from scratch, it made sense when blogger Jill Winger determined to write her personal recipe e book. Right here’s an Instagram put up she shared (again in 2018) to generate some pleasure for her upcoming e book:
Even earlier than she lastly launched her e book, she was constructing the anticipation and sharing her enthusiasm, whereas rising it in her viewers on the identical time.
Whereas she technically didn’t write an eBook, and as a substitute created a e book for bodily distribution, the identical actual approach may be utilized to selling your eBook, too.
In order for you a (very) detailed information about producing extra curiosity on your eBook, try my final information about how to promote your weblog—which dives a lot deeper into the subject of bringing in readers to eat (and buy) your content material.
Promoting your eBook by means of your weblog viewers is the primary avenue that I like to recommend to most bloggers. You’ll be able to preserve all of the income, you will have full management over how your eBook is displayed and distributed, plus you get to retain all of the contact data in your clients (in addition to including them to your e-mail record for additional advertising efforts).
After you’ve set your eBook up in your weblog although, chances are you’ll discover that you simply additionally need to promote it on Amazon. The large enchantment for Amazon, is the extremely massive viewers that you would be able to attain by means of their platform—in case your e book is well-positioned to succeed.
Amazon has over 200 million prime customers, and in the fourth quarter of 2021, it’s anticipating net sales of between $130 and 140 billion dollars. There’s no denying that Amazon is a juggernaut when it comes to changing gross sales and is definitely an entity that may lead to an avalanche of gross sales on your eBook.
My recommendation? Take a blended method of selling your eBook by means of your personal weblog, and after your preliminary push, work on establishing a list on Amazon as a secondary supply of potential new clients.
So how do you go about promoting your eBook on Amazon? It’s not too troublesome, nevertheless it’s a multi-step course of.
Let’s run by means of the steps right here, so you possibly can simply add your eBook to Amazon and (hopefully) generate some further gross sales.
Arrange a Kindle Direct Publishing (KDP) Account
Earlier than you possibly can promote your eBook on Amazon, you first have to arrange a Kindle Direct Publishing (KDP) account.
To do that, head over to the KDP homepage and register your Amazon account. If you have already got an Amazon account, you should utilize your present login data to join KDP and hyperlink your account.
Throughout registration, you’ll be requested to enter the writer’s identify, fee preferences and related tax data (in order that Amazon can finally pay you out as an writer on their platform).
Select a Intelligent Title and Catchy Subtitle
If you’re prepared to publish your eBook on Amazon, you’ll naturally be requested to write your eBook’s title (which when you’ve adopted this information, you’ll have already finished an ideal job with). Let’s study the itemizing for Flour Water Salt Yeast: The Fundamentals of Artisan Bread and Pizza [A Cookbook], as a result of it’s a fairly nice instance:
You can too select to put in a subtitle, which is a superb spot to additional promote readers on why they need to buy your eBook—and provides your self a greater probability at together with essential key phrase phrases that’ll undoubtedly assist your eBook seem in extra Amazon search outcomes.
Write a Nice Amazon eBook Description
Folks come to your Amazon itemizing to determine if they need to buy your eBook.
Except for selecting an engaging title and a well-designed eBook cowl, they’ll additionally look to your e book description to determine if it’s one thing they need to spend their hard-earned cash on. Your eBook description ought to be comparatively concise, but written like a gross sales web page that highlights what makes your eBook distinctive.
It must also clearly define what they’ll get from studying your eBook—and why you’re the particular person they need to be listening to (buying from).
One other essential factor for bloggers in specific to do in the outline of your Amazon eBooks, is to embody a hyperlink again to your weblog. This can be a actual alternative to promote your weblog and drive site visitors again to your weblog. Even when a reader doesn’t buy your eBook from the Amazon itemizing, chances are you’ll have the option to persuade them to be part of your e-mail record or buy one thing else out of your weblog.
Select Key phrases for Your eBook
When selecting key phrases to describe your eBook, it is best to take into accounts each Amazon and Google searches. For instance, right here’s a key phrase map that gives suggestions for surfacing your e book in the Romance class of books on Amazon:
Know that clients will search on each Google and Amazon for the sort of books they’re searching for, and you’ve got the prospect to rank for each.
Amazon has a few recommendations for selecting the most effective key phrases to use for describing your eBook. Some of the recommendation they share embody:
- Mix phrases in probably the most logical order (take into consideration the best way folks would possibly seek for one thing and use that in your key phrase description
- You should use up to seven key phrases or quick key phrase phrases
- Key phrases may be modified or up to date in the longer term
- Perform some research on Amazon by typing in the key phrases you’re pondering of and see in the event that they yield related outcomes to your eBook (if not, strive one thing completely different)
- Keep away from utilizing key phrases which are already used in the e book’s metadata
Choose Your Amazon eBook Class
Key phrases assist folks discover your eBook, however so does deciding on the suitable class for it in the primary place.
Amazon permits you to choose each classes and subcategories.
The hot button is to choose classes that really mirror what your eBook is about (and ideally ones that have already got clear demand). Selecting classes just because they’re standard although, is not going to lead to larger gross sales—as a result of folks will probably be annoyed when your e book comes up as a suggestion if it doesn’t match their search intent.
As a substitute, choose trending classes that really relate to what you’ve spent a lot time studying how to write an eBook about. If attainable, strive to choose classes that additionally seem to have low competitors. Doing this can allow you to rise to the highest in Amazon searches for extra area of interest subjects which have increased buy intent—and might improve your odds of rating increased in your broader class pages too.
Add Your Manuscript to Amazon
The subsequent step is to add the manuscript of your eBook, so it may be repackaged and (quickly) distributed as a Kindle e book.
Amazon says that your book must be formatted properly and meet their quality standards (which incorporates the suitable KPF file format that we coated above).
Amazon suggests importing a KPF file made with “Kindle Create” for the most effective outcomes when importing, or in any other case a Microsoft Phrase DOC/DOCX file.
Add eBook Cowl Artwork
Your Cowl Artwork is the subsequent factor that you simply’ll want to add.
When you haven’t already created the quilt artwork on your eBook, you should utilize the Cover Creator tool in KDP to design one—or flip to one of the design instruments I discussed above.
Worth Your Amazon eBook
Setting a value on your eBook is at all times a matter of debate, however there are some issues you possibly can to do maximize income on Amazon in specific.
Lately, Amazon rolled out KDP pricing support, which supplies lots of useful data to information you in making an educated resolution about how to value your e book on their platform. This program analyzes information for books which are related to yours and recommends a value. This program remains to be in its beta as of proper now, so preserve in thoughts it’s a suggestion—not a requirement.
One humorous factor to perceive about income earned on Amazon is that you’ve got to select between two royalty charges you really receives a commission out on. There’s a 35% royalty price and a 70% royalty price choice to select from (bizarre, I do know).
- If you choose the 70% royalty price, you’ll preserve 70% of the income out of your eBook, whereas Amazon retains 30% (ideally suited)
- When you use the 35% royalty price, Amazon will preserve 65% p.c (much less ideally suited)
Naturally, you need to make as a lot as attainable, so the 70% price seems like your best option. Nonetheless, Amazon’s pricing system is fairly complicated and there are fairly just a few laws guiding how one can value your books. Not each eBook is eligible for the 70% royalty price, and never each nation is, both.
For instance, to use the 70% royalty price—your eBook has to be priced between $2.99 and $9.99. It additionally has to be priced at the least 20% decrease than a print model of your e book (in case you have one).
Amazon lists their requirements and information in regards to the completely different royalty plans, so you possibly can select the most suitable choice on your eBook.
Publish Your eBook on Amazon (and Begin Selling)
After submitting all of the details about your eBook, the ultimate step is to save your progress and hit submit on the publishing course of.
If you submit your eBook, it takes Amazon 24-48 hours to approve your work. They’ll ship you an e-mail when your eBook is authorized and can offer you a direct hyperlink to your itemizing too.
From there, it’s a wise thought to take some of the promotion methods we’ve talked about right here and apply them to the Amazon model of your eBook too—as a result of if the Amazon platform can detect that you simply’re driving site visitors to your itemizing from exterior sources, then it’ll be more likely to floor your eBook increased up in class pages too.
How to Write an eBook in 2022: Closing Takeaways and Recommendation
Are you feeling excited by the problem of studying how to write an eBook this yr… or is it a bit of overwhelming?
The purpose right here isn’t to psyche you out of this doubtlessly profitable monetization channel, however fairly to present an actionable framework for studying how to write an eBook (and promoting it) over the course of the approaching weeks, months and years.
Higher but, let’s body writing an eBook as an thrilling alternative to take your weblog to the subsequent degree—by driving site visitors from new sources (like Amazon) and finally growing your income.
Right here’s some much more promising information: In case your first eBook isn’t as profitable as you’re hoping, you possibly can at all times study from the expertise and carry out higher in your subsequent try. Simply because the very first weblog put up you write in all probability isn’t your finest work ever, the identical is true with writing your first eBook. Apply and repetition are the identify of the sport.
As you develop the abilities crucial for studying how to write an eBook, every new eBook you produce may be an enchancment upon the final—and it may possibly even lead to eventually writing a traditional book
With time, it’s also possible to return to earlier editions of your eBooks and replace them with new data, higher formatting and recent designs.
Have you ever already written an eBook of your personal?
In that case, share with us. I’d love to hear about it in the feedback under!