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How to Write the Best Freelance Proposal (Free Template) in 2021

It pays to find out how to write a contract proposal, whether or not you’re new to the world of freelancing, a seasoned veteran in your subject or freelancing whereas working a full-time job. Convincing potential shoppers that you just’re the finest match for the job (with a powerful freelance proposal) is a useful ability to be taught early on.

Writing a powerful freelance proposal that may beat out skilled opponents, is instrumental to profitable the finest tasks and growing your revenue as a freelancer.

If executed proper, a really nice freelance proposal will make your potential shoppers need you, much more than you need them.

That can assist you get began on the proper foot, I’m giving freely my confirmed freelance proposal template without cost proper right here.


Free Obtain: My Excessive-Changing Freelance Proposal Template

Now, past simply the precise format of the freelance proposal template you’re utilizing, it is best to all the time try to put collectively a contract proposal that’s designed to present significant options in your potential consumer, not one which simply lists out your service choices like a menu for them to select from.

And on high of that, in order to stand out from the crowd in a busy inbox, you’ll additionally want to good your chilly e-mail outreach technique.

Much more importantly, you want to talk your personalised options in the method your potential shoppers desires to learn it. Whether or not that’s in the physique of an e-mail, by means of on-line proposal software program, through mail, or by utilizing the finest freelance contract template, you want to have a powerful understanding of who your consumer is earlier than you even get the ball rolling.

This deep understanding of your potential shoppers is a core basis that’s been reiterated many instances by extremely profitable freelancers and entrepreneurs in the enterprise books they’ve written and on-line enterprise programs they’ve taught.


Lengthy earlier than you strategy your potential consumer, it is best to have a really clear understanding as to why they ought to rent you for the job. It will problem you to perceive the undertaking, the consumer’s distinctive wants, how your sturdy fits will match into the equation, and precisely how one can ship the most worth. By time you really attain out to them with a proposal, your aim is to perceive their wants inside & out.

Contemplating that extra individuals than ever are going it alone as freelancers and solopreneurs (54 million in the US alone), your freelance proposal wants to do an unimaginable job at promoting your companies and profitable new shoppers.

In such a cutthroat atmosphere, something lower than your very best in all probability received’t get you very far.

How to Write a Freelance Proposal That Converts (Free Template)

  • Make a Strong Entrance
  • Sell Your Strengths
  • Anticipate and Answer Questions
  • Select and Include Relevant Work Samples
  • Use a Visually Appealing Freelance Proposal Layout
  • Disclosure: Please be aware that a few of the hyperlinks under are affiliate hyperlinks and at no further price to you, I’ll earn a fee. Know that I solely suggest services and products I’ve personally used and stand behind. While you use certainly one of my affiliate hyperlinks, the firm compensates me, which helps me run this weblog and hold all of my in-depth content material freed from cost for readers (such as you).


    That can assist you write simpler freelance proposals and win greater paying shoppers, you may choose up my free downloadable freelance proposal template over right here.

    With that in thoughts, pulled straight from my very own enterprise as a contract content material marketer, listed below are my 5 confirmed steps to writing the finest freelance proposal you’re able to.

    1. Make a Robust Entrance

    What are you doing to wow them straight out the gates? What makes your e-mail totally different from everyone else throwing their hat into the ring for this gig?

    A charming entrance that excites, exhibits you probably did your analysis, and delivers precise worth, is what’s going to kindle a direct curiosity in your potential consumer’s thoughts. Begin by discovering the proper distant freelance gigs on websites like Contena (for those who’re a contract author),, Hubstaff Talent, and skim by means of my Final Information to Touchdown a Distant Job.

    Then, for those who’re in a position to attain your potential consumer rapidly after they’ve posted their request for assist, you’ll considerably improve your possibilities of touchdown the job.

    In case you’re a contract author sending a chilly e-mail to open up a line of communication with a possible consumer in your weblog put up thought writing companies, begin with a topic line like, “My 6 Steps to Driving Site visitors for [Company Name].”

    This offers them the instantaneous recognition that you just’ve already spent a while laying out a proposed technique, and that you just’ve doubtless executed your homework on their enterprise & business.

    On this preliminary e-mail (a pair hundred phrases most), you’ll contact frivolously on every of your steps and proceed to weave in how your confirmed expertise and strengths in doing this in the previous, will make you the apparent selection for this job. Simply keep in mind to keep away from any pointless enterprise slang that doesn’t add worth to the dialog.

    Since a contract proposal is successfully a type of an elevator pitch, explaining why you’re certified for the job, rapidly showcasing your strongest (related) talents is important to the dialog. You additionally need to convey confidence in your potential to get the job executed with out coming off as conceited.

    Making a powerful entrance additionally means demonstrating your dedication in direction of the undertaking. You need to present you’ve already acquired some pores and skin in the sport.

    This could come in the type of crafting a fast and soiled wireframe for an online design undertaking for those who’re a contract developer, writing a 100 phrase weblog put up define for some proposed content material for those who’re a contract author, or sketching out potential emblem design ideas for those who’re a freelance designer.

    Sound like an excessive amount of work up entrance? Effectively, the actuality is, this strategy is how I constantly win practically each undertaking I bid on. What you lose in uncompensated time, you make up for by demonstrating your creativity and need to work with the consumer, which is able to solely improve your possibilities of nailing the bid. This can be a type of what I like to name alternative administration.

    2. Promote Your Strengths

    No matter the process you’re making use of to do for a possible consumer, it’s your job to tailor your strengths to that individual job. Studying how to spotlight your most engaging talents for the particular wants of a person consumer is a useful ability, and certainly one of the most frequent items of recommendation I give to freelancers who need to start a business of their own. If you need a boost of confidence, take a quick break and browse through my list of motivational quotes that’ll get you into the right mindset for pitching your A-game.

    If you have the marketing skills and blogging skills to really sell yourself as a strong content marketer, and not just a freelance writer, then lean on those strengths—give them proof of the results you’ve driven for previous blog posts.

    If you’re targeting a logo design project, make sure you elaborate on your creative skills first. Show them that your previous work aligns with the design aesthetic you think they’re going for with their rebrand.

    If the project is to proofread a highly technical neuroscience paper, focus on your relevant degrees, and if possible point to other papers within this space that you’ve edited in the past.

    5 Steps to Writing the Perfect Freelance Proposal with Ryan Robinson on ryrob

    Don’t make the mistake of focusing on unrelated or irrelevant strengths (and always keep your proposals as short as possible).

    Attempting to cram everything you know about writing or marketing into your proposal is an easy shortcut to landing in the reject pile. Consider listing two or three of your best qualities in terms of how they relate to this particular job, and elaborate on them one by one.

    There’s an art to providing just enough detail to help a client understand how your strengths are useful to their business, but not going too far and giving them a full resume highlighting every positive asset.

    3. Anticipate and Answer Questions

    Unfortunately, not every employer provides a thorough list of expectations or questions for you about their project.

    While vague project descriptions can be a bit confusing, you should capitalize on these opportunities by demonstrating your knowledge and experience right off the bat. Show your client that you can identify their problems and propose solutions proactively and also you’ve already taken a giant step towards closing the deal.

    For instance, a frequent query that I used to be ceaselessly requested when making use of for brand spanking new tasks, was if I had executed this precise kind of job in the previous. Now, I anticipate and reply this query earlier than they even have the likelihood to ask me straight. In my preliminary attain out e-mail, I’ll embrace a hyperlink or two over to examples of profitable campaigns I’ve ran in the previous (demonstrating my potential to replicate these outcomes).

    To assist anticipate what your potential consumer might ask of you, try to think about your self in their footwear.

    What kind of unstated issues or points would possibly they’ve skilled up to this level? In case you’re in search of to assist with a web site rebrand, take cautious be aware of current disjointed branding, poor high quality pictures or logos, and provide up your fast ideas on the path you’d need to take, for those who’re employed on to assist.

    Place a metaphorical heat blanket round them by addressing issues with this undertaking, that they could not but pay attention to. In the event that they’re trying to rent skilled assist, chances are high they could not totally perceive what goes into designing new web site options, making a model guide, or crafting compelling weblog content material. Need to be taught extra about that? Dive into my checklist of all the finest running a blog programs to construct your abilities immediately.

    In case you’re already skilled in your area, you’ll know what kind of expectations a consumer might need and what sometimes goes improper when it comes to the kind of labor you deal with.

    How to Write the Best Freelance Proposal with Ryan Robinson ryrob

    Nothing will make a possible consumer really feel extra relaxed with you taking over their earn a living from home job, than listening to issues (and recommendation) from a well-versed freelancer who’s been there and executed that—even when that is simply your facet hustle and you’ve got one other job that instructions extra of your time. In case you craft your solutions together with your expertise in thoughts, it is going to place you squarely forward of the pack.

    4. Choose and Embody Related Work Samples

    It’s important that your portfolio and proven work examples speak for themselves. Make sure you cherry-pick only the best and most relevant samples to include with your freelance proposal.

    Employers are eager to see that that you have formerly worked on something similar to their project. It makes sense, if you’ve done this exact type of job in the past, they have a sense of reliability that you’ll be able to replicate or exceed your results from before.

    Pick a couple of great samples and link off to them in your reach out email and within your freelance proposal. Briefly explain in a sentence or two, how your contribution helped the previous client accomplish their goals.

    If you’re new to freelancing and don’t have any relevant samples to send over, then the best you can do is create some of your own. Build a portfolio website, write example blog posts, design your own logos, crunch sample data, show you’re experienced at teaching others how to make money blogging.

    When you send over a link to your portfolio that shows you can accomplish for yourself, what they’re seeking to have done within their own business, you’ll immediately pique their interest. If you’re still looking for the best places to find great freelance gigs and remote jobs, check out my ultimate guide to landing a remote job.

    5. Use a Visually Appealing Freelance Proposal Layout

    First impressions are everything, which is why a winning freelance proposal should be aesthetically pleasing, crisp, and well-organized.

    5 Steps to Writing the Best Freelance Proposal on ryrob dot com with Ryan Robinson

    Even before potential clients start reading your proposal, they will certainly form an attitude towards the content of your work, solely by the looks of it. Depending on what you’re proposing, you might need nothing more than a simple Microsoft Word document to state your case, or you might require something snazzier to sell your services—especially if you’re working on an internal project proposal for an organization you already work with.

    In my very own freelance enterprise, I select to use apps like Bonsai, which I really feel give my freelance proposals a visible edge above the common proposal. Bonsai has an superior free trial, so you may test it out for your self risk-free. Right here’s the Bonsai free trial.

    In case you want to ship proposals purely in the physique of your emails and wish to keep away from fancy-pants on-line instruments, I’d suggest at the least utilizing an invoicing instrument like FreshBooks.

    If nothing else, utilizing a extra superior visible structure instrument offers me the alternative to talk that I place a excessive worth on private branding and sustaining prime quality deliverables.

    Using these 5 steps to create your freelance proposals, will make sure you’re doing all you may to set your self aside from the competitors.

    Whether or not your aim is to land greater paying shoppers in your current enterprise or validate your thought for a service providing to get into, beginning with a strong basis of having the ability to pitch your self is crucial.

    Seize my (free) freelance proposal template immediately.

    Free Obtain: My Excessive-Changing Freelance Proposal Template

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