Rollercoasters, horses and weight loss: 10 years of Kim Jong-un image politics | Kim Jong-un

Three generations of the Kim household have dominated North Korea with absolute authority since 1948, and analysts say the regime has used fastidiously crafted pictures to make sure their energy.

Kim Jong-un with feminine troopers after he inspected a rocket launching drill. {Photograph}: KCNA/KNS/AFP/Getty Photographs

Outsiders regard Kim as a ruthless tyrant with an timeless obsession about growing the nation’s nuclear weapons, even on the value of ravenous the inhabitants. However North Korea’s tightly-controlled state media reveals one thing softer: Kim caressing weeping orphans, being mobbed by gushing feminine troopers, or smiling broadly on a mound of potatoes.

Kim inspects potatoes at a factory in Samjiyon county.Kim inspects potatoes at a manufacturing unit in Samjiyon county. {Photograph}: KCNA/KNS/AFP/Getty Photographs


“The photographs that the regime chooses to disseminate and weave into Kim‘s hagiography say loads about how Kim envisions North Korea’s future and his place in it,” wrote Jung Pak, now a US deputy assistant secretary of state, in a 2018 report earlier than she took up her present publish.

Kim and his wife Ri Sol-Ju visit the Mangyongdae Revolutionary School in Pyongyang to plant trees with its studentsKim and his spouse, Ri Sol-ju, go to the Mangyongdae revolutionary college in Pyongyang to plant bushes with its college students. {Photograph}: KCNA/KNS/AFP/Getty Photographs

In his frequent public appearances, Kim is seen giving steering at varied financial, army, and social venues, simply as his father and grandfather did. In marked distinction, he’s additionally proven pulling weeds, using rollercoasters, working a tank, or galloping on a horse.

(*10*)Kim enjoys a journey on the Rungna Individuals’s Pleasure Floor in Pyongyang. {Photograph}: KCNA/KNS/AFP/Getty Photographs


“Kim seems to need to reinforce the impression that he’s younger, vigorous, on the transfer – qualities that he attributes to his nation as properly,” Pak mentioned within the Brookings Establishment report.

Left: Kim takes aim during an inspection tour of a bullet factory in Pyongyang. Right: Kim watches the launch of a ballistic missile

Fastidiously crafted pictures and movies have been “a common half of politics” to win public help, mentioned Michael Madden, fellow on the Stimson Heart, however Pyongyang’s propaganda had totally different motives.

“In North Korea, it isn’t a matter of being aware of public opinion, however influencing how … residents view or regard the management.”


Kim salutes besides the convoy carrying the body of his father, the late leader Kim Jong-il at Kumsusan memorial palace in Pyongyang.Kim salutes apart from the convoy carrying the physique of his father, the late chief Kim Jong-il at Kumsusan memorial palace in Pyongyang. {Photograph}: KCNA/KNS/AFP/Getty Photographs

Image was “notably necessary” to Kim when he was rushed into energy after the dying of his father Kim Jong-il on 17 December 2011, mentioned Jean Lee, senior fellow on the Wilson Heart. “He inherited management at a time when he was younger and a digital unknown to his personal individuals.” Madden added that the regime launched an “emulation marketing campaign” early on, with the younger chief adopting the clothes and haircut of his grandfather, North Korea’s founder Kim Il-sung.

The placing resemblance between the 2 even fuelled worldwide hypothesis that the youthful Kim deliberately placed on weight to extend the likeness. “The technique was to forged him as a contemporary reincarnation of his much-beloved grandfather – in seems to be, persona and coverage – to justify his proper to rule,” Lee mentioned.

Kim with members of the Korean Children’s Union organisations at Kim Il-sung Stadium in Pyongyang in 2012.Kim with members of the Korean Youngsters’s Union organisations at Kim Il-sung Stadium in Pyongyang in 2012. {Photograph}: KCNA/KNS/AFP/Getty Photographs

Kim’s weight – which rose considerably after he took energy earlier than dropping sharply this yr – has often prompted questions on his well being.

However analysts say that pictures carried by North Korea’s official KCNA information company or the Rodong Sinmun newspaper have a wider function past aesthetics.

Kim rides a white horse amongst the first snow at Mount PaektuKim rides a white horse within the first snow at Mount Paektu. {Photograph}: KCNA/KNS/AFP/Getty Photographs

In October 2019, North Korean media revealed photos of Kim using a white horse via a winter panorama to the summit of the sacred Mount Paektu. The motif has been recurrent in pictures of Kim’s predecessors however some North Korea watchers noticed the images as a sign for a brand new coverage course.

Kim meets President Donald Trump during the second US-North Korea summit at the Sofitel Legend Metropole hotel in Hanoi in 2019.Kim meets the then US president, Donald Trump, throughout the second US-North Korea summit on the Sofitel Legend Metropole lodge in Hanoi in 2019. {Photograph}: Saul Loeb/AFP/Getty Photographs

They got here throughout stalled US-North Korea talks after a failed second summit between Kim and the then US president, Donald Trump, and Madden described them as “anti-imperialist imagery”. The photographs carried the message that “North Korea won’t be pushed round or intimidated by ‘massive energy nations’”, he added.

Kim inspects watch posts defending Mt. Osong and Korean People’s Army unit 507 in Kangwon provinceKim inspects watchposts in Kangwon province. {Photograph}: KCNA/KNS/AFP/Getty Photographs

Impoverished North Korea is below worldwide sanctions over its nuclear weapons and ballistic missile programmes, and has lengthy suffered continual meals shortages. The nation is dealing with its worst financial disaster for years, hit by each sanctions and its self-imposed coronavirus blockade.

In latest months, photos of the chief have proven his acute weight loss, “enjoying into Kim’s image of being extra accountable to the individuals”, based on Jenny City, senior fellow on the Stimson Heart. The official Korean Central Tv aired a uncommon interview with an unnamed citizen saying the individuals have been “heartbroken” over the change in his physique and that “everybody simply began to cry” on the sight of Kim.

Kim attends the eighth conference of military educationists of the Korean People’s Army at the April 25 House of Culture in PyongyangKim attends the eighth convention of army educationists of the Korean Individuals’s Military on the April 25 Home of Tradition in Pyongyang. {Photograph}: KCNA/KNS/AFP/Getty Photographs

The photographs have been geared toward “exhibiting that sacrifices are being made at a time of hardship for the nation”, City mentioned – however added that their effectiveness was unknown.

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