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The 21 Best Examples of Beautiful Blog Design in 2022

How vital is weblog design to the success of what you are promoting?

The brief reply: fairly dang vital.

You see, your weblog design showcases who you might be as a blogger, model, and enterprise — and influences your reader’s general expertise.

Plus, a well-designed weblog is less complicated to learn, extra participating, and even has higher web optimization outcomes.


On this submit, we’ll look at 21 websites with inventive weblog design (together with some standout parts you would possibly need to swipe). Then we’ll wrap with a quick clarification of greatest design practices, so you’ll be able to concentrate on writing nice weblog content material.

Whether or not you’re simply beginning your weblog or able to make hundreds of thousands, let’s have a look at what makes for a blinding weblog design in 2022.

blog design featured image

21 Examples of Beautiful Blog Design

As anybody who has frolicked perusing the web just lately is aware of, there are tons of blogs on the market. Over 600 million, in accordance with some estimates!


The following blogs aren’t solely handsome but additionally embrace particular design parts you’ll be able to borrow on your personal weblog design inspiration.

So from A to Z (technically, U), let’s have a look at these examples of blogs and what makes them stand out from the group.

1. 500px

screenshot 500px

Class: Pictures Blog


Steal This Concept: Makes use of unimaginable images as half of their visual-heavy design.

500px is designed and constructed for photographers. With member portfolios, picture licensing, and a useful resource hub, 500px will present unending visible inspiration.

Have a look by means of their weblog to get concepts for what variety of photos you can use on your weblog’s featured picture spot.

2. Airbnb design airbnb

Class: Journey & Hospitality

Steal This Concept: A progress bar on the prime of the web page reveals how far you’ve learn.

Sure, the Airbnb blog makes intelligent use of the studying progress bar.

However in addition they use quotes and real-life examples from their Hosts. And should you’re on the lookout for visible inspiration on your weblog homepage, their graphic hyperlinks is perhaps simply the ticket.

3. Austin Kleon design auston kleon

Class: Creator Web site

Steal This Concept: Austin places a “Learn My Books” CTA entrance and heart. It’s apparent with out being in the best way.

Austin Kleon is a self-described “author who attracts.” Since he “makes artwork with phrases and books with photos,” his web site and weblog make heavy use of visible photos.

One of my favourite consumer interface (UI) Design parts is how he incorporates a sidebar on the left facet of his web site to maintain his books top-of-mind.

Heads up: this web site is an exception to the one-or-none sidebar advice in the information on the finish of the submit.

4. BarkPost design barkpost

Class: Content material Division for a Retail Firm

Steal This Concept: Canine. Pictures. All over the place.

The web loves animals. And with pet trade spending anticipated to achieve nearly $110 billion in 2022, BarkBox makes use of a superb content material advertising and marketing technique to get its share.

BarkPost, the dog-themed content material web site related to the BarkBox month-to-month subscription service, “helps canines share their tales with the world, utilizing the facility of the hoomans.”

As a result of what canine proprietor can resist the facility of pet canine eyes (and tales)? Actually not this author.

5. Brit + Co design brit co

Class: Way of life Blog

Steal This Concept: Wows with attractive imagery.

You’ll be forgiven for mistaking the Brit + Co weblog for a design journal. Each weblog submit is full of topical magazine-quality visuals.

Whether or not it’s recipes for key lime pie bars and cocktails or a step-by-step information to the final word edible backyard, the images helps the reader really feel like they’ll succeed.

6. charity: water design charity water

Class: Nonprofit & Charity

Steal This Concept: Makes glorious use of multimedia to spotlight their philanthropic work.

Nonprofits like charity: water have branding challenges which are barely totally different from the opposite for-profit companies highlighted in this text.

They need to woo fundraisers and companions in addition to demonstrating the worth of their work. And charity work isn’t usually “attractive.”

The group who runs the charity: water weblog does an important job of making their work each enjoyable and impactful.

7. Copyblogger design copy blogger

Class: Advertising Blog

Steal This Concept: The sidebar is clear and targeted, with a single name to motion and a “you may also like” part.

Usually, much less is extra. Copyblogger finds a really perfect stability with a easy colour palette, daring typography selections, and minimal imagery. Their WordPress weblog web site lets the content material shine.

And there’s no mistaking the following step it’s best to take after studying one of their weblog posts. Copyblogger retains every name to motion (CTA) clear and to the purpose.

8. Create + Domesticate design create cultivate

Class: Enterprise & Way of life Blog

Steal This Concept: Makes use of visible hyperlinks on the prime of longer posts to make navigation simpler.

Not simply one other way of life weblog, Create + Cultivate sits on the intersection of small enterprise, life, and wellness. Their perfect reader is a self-described “bold lady” who both runs a small enterprise or has a facet hustle.

The Squarespace web site makes design inspiration straightforward with a constant colour palette woven by means of your entire web site, together with their color-block navigation menus on the prime of longer posts and on the weblog house web page.

9. ESG design ESG

Class: Buyer Success Administration Firm

Steal This Concept: Makes use of a easy but eye-catching colour palette.

Buyer success administration might not be probably the most thrilling subject on the web, however ESG does an important job crafting a visually interesting web site and weblog.

ESG makes use of a constant, easy, and brilliant colour palette in its brand, featured photos, hyperlinks, buttons, and call-out quotes.

10. Assist Scout design help scout

Class: SaaS Firm

Steal This Concept: A useful navigation menu pops up on the left facet of the submit as you scroll down.

Help Scout makes use of their weblog to coach about customer support and points round development and tradition, in addition to to offer inside peeks on the firm and its software program.

One other firm the place minimal design and a easy colour palette assist their customer-focused content material stand out, Assist Scout retains the reader expertise entrance and heart.

11. InVision design invision

Class: Design Software program Firm

Steal This Concept: The InVision weblog consists of highlighted sections with ideas and sources related to particular sections of every weblog submit.

InVision provides a digital product design platform that gives collaboration instruments and prototyping software program.

Their weblog, Inside Design, makes inventive use of the precise sidebar to supply extra ideas and useful resource supplies. They embrace these CTAs alongside extra conventional inline content material containers.

12. Julian Shapiro design julian shapiro

Class: Author’s Blog

Steal This Concept: Makes use of minimal design with constant branding, letting the weblog content material take heart stage.

Julian Shapiro has a writer’s platform that falls into the less-is-more class. He makes use of his weblog to “deconstruct how issues work” and writes in-depth handbooks about subjects starting from development advertising and marketing to writing to constructing muscle.

Julian’s minimalist design aesthetic permits for his brilliantly written content material to shine. If you would like your content material to be the star, contemplate borrowing from Julian’s weblog design inspiration.

13. Maria Killiam: Color Me Pleased design maria killiam

Class: Inside Design

Steal This Concept: Makes glorious use of “earlier than” and “after” undertaking instance photos.

Inside design blogs usually make the checklist of weblog design inspiration, together with graphic design and internet design blogs. And with their concentrate on lovely imagery and weblog structure, it’s no surprise.

Maria Killiam’s weblog is an instance of how you should utilize pictures and pictures to assist and clarify weblog content material.

There’s nothing like utilizing earlier than and after photos to inform a narrative, and Maria makes use of a lot of pictures to doc dramatic transformations.

14. Math3ma design math3ma

Class: Schooling

Steal This Concept: Makes use of colourful illustrations inside weblog articles to assist clarify advanced mathematical ideas.

You’ve in all probability heard the adage “an image is value a thousand phrases,” and Math3ma’s Tai-Danae Bradley makes use of each writing and drawing to assist readers perceive the technical jargon behind mathematical concepts.

Math3ma reminds us that even probably the most advanced topics could be damaged down and defined. Even those that battle with math would possibly discover the articles on math “enjoyable details” entertaining!

15. Mr. Cash Mustache design mr money moustache

Class: Private Finance & Way of life

Steal This Concept: This WordPress weblog provides customers the choice to modify between the “Traditional Blog” and “Fancy Journal” layouts.

Mr. Money Mustache retired in his thirties and now writes about methods to dwell a frugal but “badass life of leisure.”

While you first go to the location, the default view is a conventional weblog structure. However with the press of a hyperlink, readers can select a fancier structure with featured articles, traditional posts, present reads, suggestions, and extra.

Should you’re simply beginning as a blogger, this design concept received’t be one of the best use of your time. However for anybody with a longtime weblog on the lookout for one thing new to create that “wow” issue, a weblog structure change could possibly be simply the factor.

16. Nerd Health design nerd fitness

Class: Health Blog

Steal This Concept: Good use of general branding, design, and web site consistency.

Steve Kamb, the founder of Nerd Fitness, created a novel and compelling model id. With a worldwide viewers of “folks with desk jobs that love nerd tradition, video games, books, and films” standing beside him, it’s evident that his branding speaks to them.

The complete web site is full of nerd tradition references, from Morpheus to Optimus Prime, and the resounding name to motion is to “be a part of the Rebel.”

Their coaching philosophy is rooted in behavioral psychology, however the general vibe is that getting wholesome and leveling up can truly be enjoyable.

17. Noah Kagan design noah kagan

Class: Enterprise Schooling

Steal This Concept: Features a “Best Articles to Begin With” part on the homepage, giving new readers steerage about what to learn first.

Noah Kagan makes use of the weblog at OkDork to share his tales on “advertising and marketing, beginning a enterprise, private enchancment, and productiveness ideas.”

While you scroll down previous the sections together with his newest posts, a plug for his podcast, and a e-newsletter CTA, you get to a hand-curated choice of well-liked posts with extremely compelling titles.

Proper from the beginning, Noah positions himself as a enterprise and advertising and marketing skilled. What subjects are you able to write about that exhibit your experience?

And how will you write headlines so compelling your readers can’t assist however click on?

18. Pixelgrade design

Class: WordPress Theme Designer & Blog Design Firm

Steal This Concept: Put up sections use totally different however complementary colours.

Upstairs is the Pixelgrade weblog, a “place of discovery, studying, and significant connections constructed round creating lovely and profitable web sites.”

In addition to providing weblog design templates and themes, the group makes use of their weblog to showcase their merchandise and train their clients methods to craft nice web sites.

The visuals on Upstairs weblog posts remind me a bit of a touchdown web page, with every new part utilizing a distinct set of colours. The swap retains visible curiosity, and the constant colour palette ties all of it collectively.

19. Sumo


Class: Software program Firm

Steal This Concept: Uncommon visible alignment on weblog header photos instantly catches your eye and stays constant throughout all weblog posts.

The undeniable fact that Sumo makes use of “stories” for his or her weblog URL ought to inform you one thing. The weblog is full of case research in addition to extra conventional weblog posts. They take the success of their clients severely and have the information and tales to again it up.

However that doesn’t imply they don’t get pleasure from inventive weblog design as a lot as the following firm. Their use of quirky however constant design parts makes their content material stand out regardless of the place you’re studying it.

20. The Londoner design the londoner

Class: Way of life & Journey Blog

Steal This Concept: Makes use of images with mouse-over hyperlinks to weblog articles as an alternative of extra customary navigation hyperlinks.

The Londoner consists of posts about life, journey, model, and recipes. Their homepage dazzles with photos of the journey way of life the writer leads. However these photos pull double obligation, additionally serving as weblog submit hyperlinks.

The posts are full of written tales, however it’s the photographs that draw the reader extra deeply into the lived expertise.

21. City Affect design urban influence

Class: Design & Branding Firm

Steal This Concept: Makes inventive use of visible headings and subheads.

The headline on the prime of the Urban Influence weblog results in posts about work, studying, life, and inspiration. As an organization that helps different companies to craft their on-line presence, it’s not shocking the City Affect weblog has a surprising weblog design.

One of my favourite concepts from a current submit of theirs is the visible subhead pictured above. Fairly than keep on with a normal typography-based subhead, they used a placing visible picture to make the subhead stand out.

Now you’ve seen the examples, let’s dig into the design practices that make them work.

5 Blog Design Ideas for Most Affect

Whereas opinions might change about what makes a very good weblog design, a number of key parts will stand the take a look at of time.

Let’s have a look at 5 areas the place your private weblog design can stand out from the group.

1. Preserve Your Model Constant

Whereas flashy design parts could also be enjoyable proper now, running a blog success is determined by sustaining a constant model.

  • Take into account Coloration: select a constant and complementary colour scheme, with two or three colours max. All hyperlinks ought to be the identical colour.
  • Assume About Typography: like your colour palette, select two or three fonts to make use of all through your design. Use serif fonts for physique copy.
  • Make Use of Multimedia: suppose forward to the categories of images, illustrations, movies, and weblog graphics you will have. Use high-quality photos (correctly sized) and select constant picture dimensions (your weblog web page template would possibly inform you what sizes are perfect).
  • 2. Make Your Reader Prime of Thoughts

    What are the targets of your general web site, particular person pages, and weblog posts? Preserve these targets in thoughts as you design your weblog.

  • Person Interface (UI) Design: how straightforward is it on your reader to make use of your web site? Intention for clear, easy, and intuitive navigation utilizing menus and inside hyperlinks. Preserve your part headings and subheads (H2, H3, H4) organized and constant.
  • Person Expertise (UX) Design: that is the place nice content material comes in. Preserve your weblog audience-focused (empathy is crucial) and spotlight your greatest content material. It’s additionally useful to have each evergreen content material in addition to extra well timed articles.
  • Social Media Integration: make it straightforward on your readers to share content material they love. Preserve your social icon design constant.
  • 3. Take into account Web page Efficiency

    How briskly your web site masses has so much to do together with your web optimization outcomes. There are some straightforward issues you are able to do to hurry up your web site.

  • Apply Responsive Design Suggestions: be certain any weblog design templates or themes you contemplate are mobile-friendly.
  • Design for Accessibility: some of your readers might have visible, bodily, or different disabilities. You may make fast modifications to make your web site extra accessible, together with offering visible distinction, clearly labeling all varieties, and utilizing alt textual content for all photos.
  • Pay Consideration to Web page Load Occasions: use these easy fixes for gradual web site velocity, so your readers don’t get annoyed and depart.
  • 4. Comply with the Crowd

    There will likely be instances the place you need to stand out from the group, however some elements of your weblog design are higher while you comply with conference.

  • Embrace Whitespace: assist your readers keep engaged through the use of brief paragraphs and leaving house between your textual content.
  • Preserve Readers Engaged: determine whether or not to make use of a single sidebar or no sidebar in any respect, and use the house to spotlight different posts or sources that is perhaps useful. An simply accessible search bar will assist your readers discover what they’re on the lookout for.
  • Name Readers to Motion: preserve your major CTA (name to motion) above the fold, construct belief by means of consistency, and get readers able to take motion.
  • 5. Preserve It Easy

    Most significantly, don’t make it difficult. Sure, there are 1,000,000 guidelines you “ought to” comply with in relation to your weblog design. However what counts is that your readers discover what they’re on the lookout for and are available away comfortable.

    Now you’ve discovered extra about what goes into nice weblog designs and picked up some new concepts, what’s subsequent in your running a blog journey?

    Subsequent Cease: Inventive Blog Design

    With one of the best design practices beneath your belt and these examples fueling your inspiration, now it’s time to decide on the design parts you need to use in your weblog.

    Bear in mind, your weblog design ought to be all about you and your readers. Who’re you as a blogger and a model? And what do you suppose will resonate together with your perfect readers?

    Take a minute and write down your concepts. Take into consideration how one can incorporate any of the design parts from this submit that may make for an important weblog.

    After which get on the market and wow your readers together with your first-rate weblog design.

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