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The Best Ecommerce WordPress Themes of 2021

Selecting the best WordPress theme is essential for everybody, however it’s particularly essential for ecommerce companies. Your theme will in the end have a direct impression in your conversion charges. As you realize, conversions translate to {dollars} within the ecommerce world.

Right here’s the factor — promoting merchandise on-line is extraordinarily aggressive. You’re up towards world giants like Walmart and Amazon, as effectively the opposite smaller ecommerce outlets in your business. It’s unlikely that you’ve the identical funds or assets to a pay a developer to construct your web site as the key on-line retailers. Nonetheless, you continue to need your web site to face out and to transform guests to prospects.

The proper WordPress theme solves this dilemma for you.

As a small enterprise, your Phrase Press theme will likely be your web site designer, developer, and a component of your tech help. Selecting the best one is essential. There are hundreds available on the market. Lots of them are trendy, handsome, and appear to be they’d do the job, however not all of them are designed with ecommerce outlets in thoughts.


If you’re looking for the very best ecommerce WordPress theme for your enterprise, it’s essential search for methods to optimize the client expertise. What is going to they see after they land in your web site? How are the merchandise displayed? What’s the navigation like? You need every little thing to be straightforward to seek out and be visually interesting on the identical time.

As an skilled on this area, I’ve researched the very best ecommerce WordPress themes and narrowed down the highest 5 so that you can take into account. Use this information as a reference as you analysis the most suitable choice in your ecommerce store.

1. Artemis

Artemis Theme

Artemis is a superb possibility for ecommerce outlets that promote merchandise with WooCommerce. This theme provides class and professionalism to your WordPress web site.


Artemis has a contemporary design that’s extraordinarily versatile. The theme comes with tons of totally different layouts and design choices and it provides you the choice to spotlight what issues most to you in your homepage. You possibly can showcase featured merchandise, particular collections, reductions, and extra.

It has a visible composer that allows you to customise the web page by merely dragging and dropping components the place you need them. You can begin with a pre-built template and customise it to suit your wants and design fashion.

It’s nice for websites that promote clothes however has the pliability to achieve area of interest classes as effectively. For instance, let’s say you promote one thing distinctive, resembling bicycles or watches. The theme makes it straightforward so that you can emphasize particular options of your merchandise with a mix of photos and textual content descriptions.

I really like that this theme helps movies within the product gallery. Fairly than simply displaying your prospects totally different angles of every product (which you ought to be doing), you too can embody a video demonstration of the product. The theme is totally responsive and comes with the Slider Revolution plugin at no cost, so you possibly can simply create a slideshow or presentation of your merchandise as effectively.


With Artemis, you too can arrange a procuring cart dropdown operate in your web site. Guests can add objects to their cart and proceed procuring with out being redirected. There’s additionally a want checklist characteristic. These components will assist you to enhance the common order worth in your ecommerce retailer.

One other profit of this theme is the product fast view possibility. When a person clicks on a product, the picture enlarges and exhibits a fast description of the merchandise, versus redirecting to a brand new touchdown web page. This characteristic helps make sure you at all times have quick loading instances.

Artemis is trendy, dynamic, and total one of the very best ecommerce WordPress themes you should purchase. In my view, it’s effectively definitely worth the $59 price ticket.

2. Vitrine

Vitrine Theme

If you need your ecommerce store to face out from all of the cookie cutter designs on the market, I’d positively advocate the Vitrine WordPress theme.

That is one of the very best ecommerce WordPress themes as a result of it’s really easy to make use of. You possibly can import and set up a demo with only one click on. Different themes require complicated downloads and configurations which might be complicated and time consuming. You gained’t have that drawback with Vitrine.

There are greater than 30 shortcodes out there that make it simpler so that you can customise the content material in your web site. This theme is totally ajaxified as effectively.

Vitrine lets your prospects add objects to their want lists, fast view objects, and evaluate totally different merchandise in your web site. The theme additionally has in depth choices for add-to-cart performance.

I additionally just like the sticky add to cart characteristic that this theme presents. Fairly than placing your most essential CTA on the high or backside of the display screen, the place it may be hidden or out of view, the sticky button ensures that it’s in plain sight always.

Another excuse why that is one of my favourite ecommerce WordPress themes is as a result of it comes with weblog design templates as effectively. Running a blog is a good way to drive natural visitors to your web site and maintain folks coming again, even when they’re not at all times procuring. However, your weblog format shouldn’t look the identical as your product catalogs. Vitrine acknowledges this with designs made particularly for ecommerce running a blog.

Social media advertising and marketing can also be very important for ecommerce outlets — and the Vitrine theme makes it straightforward. As an alternative of downloading a separate social media WordPress plugin for that particular characteristic, there’s a built-in Instagram feed plugin. I really like this as a result of it amplifies the work you’re already doing on social and helps convert guests into followers. You wish to make certain your web site guests observe you on social media so you possibly can proceed to market to them sooner or later.

Vitrine employs lazy loading, which is nice for web sites with heaps of pictures. Fairly than loading all the pictures without delay, they’ll solely be loaded because the person scrolls. With lazy loading, you gained’t have to fret about sluggish web page loading instances on product pages with tons of photos. (And also you need tons of photos.)

The Vitrine WooCommerce WordPress theme prices $40.

3. Halena

Halena Theme

I’d advocate Halena to anybody who desires a contemporary and minimal theme on their ecommerce web site. The layouts are quite simple, which is nice for showcasing high merchandise on the homepage.

The layouts supplied by Halena remind me of luxurious web sites. However that doesn’t imply it’s essential cost $10,000 for a watch to make use of this theme. You possibly can rework any ecommerce web site into one which’s elegant and tasteful through the use of Halena.

The designs are of top quality and actually showcase your photos in a means that’s extra artistic, distinctive, and considerably summary. It’s actually not a conservative or conventional theme.

Not like different WordPress themes, the content material and settings on totally different Halena demos will be combined and matched. With all of the configuration choices, I’m certain you’ll be capable to create a design you’re utterly happy with.

You possibly can utterly customise your product pages in addition to further touchdown pages. The theme can assist you create an About Us web page that generates leads.

Halena has 4 distinctive product format types.

  • Product zoom
  • Lightbox
  • 360 diploma
  • Video

This theme has a complete ajax product filter. It permits prospects to slender their searches down by choosing a number of attributes and filters from the facet menu.

One of my favourite options of this theme is the distinctive lookbook. Right here’s the way it works: Let’s say you’re promoting clothes in your ecommerce web site. You possibly can present photos of fashions carrying totally different objects, and permit web site guests to click on on articles of clothes that seize their consideration. By including hotspot pins which might be ajax enabled, customers can add these objects to their cart by straight clicking on the picture, versus navigating to a product web page to purchase it.

Don’t know the best way to code? No drawback. Halena has a visible web page builder that’s easy sufficient for anybody to make use of, regardless of technical ability stage.

Lots of of free fonts come normal whenever you set up this WordPress theme, which is priced at $49.

4. Shoptimizer

Shoptimizer Theme

Shoptimizer is optimized for pace and conversions — two of crucial components for each ecommerce web site.

This plugin is exclusive within the sense that it’s constructed in a different way. Fairly than specializing in the most recent design developments, the builders analyzed information. After researching the highest ecommerce web sites on the Web, they got here up with themes that observe these finest practices.

The first finest follow: pace. The motive why Shoptimizer is so quick is as a result of the theme mechanically minifies the primary CSS recordsdata in your web site. It additionally creates a important CSS file that hundreds content material almost immediately from the perspective of your web site guests. Along with lightning quick web page loading instances, Shoptimizer can also be made to enhance your natural attain by enhancing your website positioning technique.

Subsequent, a distraction-free cart. With Shoptimizer, the checkout course of clear and retains the person centered. By eradicating muddle and steps from checkouts, it should lower your procuring cart abandonment charges whereas growing conversion charges.

Shoptimizer additionally has a sticky bar for the product particulars. When folks scroll on a product web page to get extra data, the title, product thumbnail, worth, and add to cart button keep on the high of the web page in plain sight. This theme contains important data subsequent to the add to cart button for each product. I’m referring to issues like:

  • Buyer opinions
  • Availability
  • Return insurance policies
  • Delivery choices
  • Secure checkout badges

All of these add credibility to your web site and enhance the probability that your web site guests will purchase one thing.

You may as well leverage FOMO and shortage in your product pages. This theme has an possibility for a gross sales countdown timer, in addition to a real-time availability tracker. These persuasive strategies will assist you to drive extra conversions.

The theme is constructed for accessibility, making it simpler so that you can attain as many purchasers as doable, together with folks with impairments or disabilities.

Pace and conversions apart, the theme can also be superbly designed. You should purchase this ecommerce WordPress theme for $99.

Professional Tip: If you wish to purchase this theme, add it to your cart however don’t take a look at instantly. I left it in my cart for a pair of minutes, which triggered a popup providing it for $49 as a substitute.

5. Hugo

Hugo Theme

You’re a enterprise proprietor, not an internet site designer. Hugo acknowledges the truth that not all ecommerce site owners are expert in design. Some web site homeowners simply wish to promote with out having to take care of complicated configurations on their websites.

If this sounds such as you, then you definately’ll positively need to try the Hugo WordPress theme.

The layouts supplied by Hugo are very simple. If you wish to make any modifications, simply to make use of the drag-and-drop web page builder. It’s responsive and hassle-free to arrange. As an alternative of spending days or perhaps weeks organising your ecommerce store, you will be up and operating very quickly in any respect.

Total, the types on Big are fashionable. You possibly can select totally different coloration schemes to match your organization brand and just remember to’re interesting to the correct viewers.

Hugo’s largest differentiation from different ecommerce WordPress themes that we’ve seen is the backend simplicity. It’s good for brand spanking new WordPress customers or ecommerce store homeowners who aren’t involved with minor design particulars. In case you’d quite spend time promoting versus enjoying round with limitless personalized components in your web site, that is the very best ecommerce WordPress plugin for you.


What’s the very best ecommerce WordPress theme?

With so many choices to select from, it’s a tough query to reply, however after in depth analysis, I’ve been capable of slender down the highest 5.

Every one of the themes on my checklist has one thing that makes it distinctive or stands out from different choices. So take the time to overview every to see which theme suits the wants of your ecommerce web site. Irrespective of which theme you select, I’m assured that it’ll enhance the general design, format, and efficiency of your ecommerce web site.

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