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What To Do When Google Is Ranking The Wrong Page For Your Keywords

You’ve taken all of the steps you consider are essential to rank a web page for a specific key phrase – after which one other web page in your web site reveals up for that key phrase.

This can be a irritating but frequent downside. When the “flawed” web page is exhibiting up, Google isn’t recognizing your meant web page as one of the best vacation spot for visitors, for some cause.

Although your meant web page is likely to be one of the best vacation spot, logic doesn’t apply right here; solely algorithms decide the rating and varied website positioning strategies can try and right it.

With the “flawed” web page exhibiting up, your person expertise is likely to be affected, you might need fewer conversions, or your bounce charge, CTR, or engagement metrics might be decrease than they need to be.

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Fortunately, there are a number of steps you’ll be able to take to repair the issue. Let’s have a look.

How To Enhance A Page’s Ranking Indicators For A Particular Key phrase

Step 1: Consider The Person Intent Of Your Focus Key phrase

Person intent is basically the objective an individual has once they kind in a search time period into Google.

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Over the previous 12 months or two, guaranteeing the web page you wish to rank for a question matches the person intent has change into very important.

  • Is the objective to purchase one thing? (Transactional)
  • Is the objective to discover a explicit web site or web page? (Navigational)
  • Is the objective to search out useful info to additional reply a query you will have? (Informational)

Tailoring your content material to the intent is essential.

For instance, in case your focus key phrase was “greatest finances laptops 2021” and also you wished your product web page or class web page to rank for this, you in all probability don’t have any shot.

Example of SERPs for laptop searchScreenshot by writer, November 2021.

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Within the instance above, you’ll be able to clearly see that each one the highest rating web sites are from third-party aggregators and evaluation websites the place they checklist a comparability of one of the best laptops.

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In actual fact, not one producer or retail web site is rating on Page 1 for this so you want to shift focus away from this key phrase altogether or perceive what you might be coping with to raised align.

Step 2: Consider The Content material On The Page

Upon getting ensured your content material is matching the intent, you’ll be able to then transfer on to making sure the content material on the related web page is optimized.

Some questions you may wish to ask your self to additional analyze are:

  • Is my main focus key phrase in my web page title?
  • Do I reference my main focus key phrase in my description?
  • How does the size of my copy evaluate to that in opposition to the High 10 or High 20 rating websites?
  • Do the competitor websites use shared semantic key phrases that I would like to include into my web page?
  • Does my web page reply questions a person might need to grasp extra about this subject?

Two instruments that each do a wonderful job serving to you analyze and reply the questions above are SEMrush Writing Assistant and Clearscope.

Step 3: Consider Your Inner Hyperlinks

Hyperlink alerts are what inform Google a web page is vital, so ensure you have a enough quantity of pages in your web site linking again to the web page that you just wish to enhance.

Strive including 3-5 inner hyperlinks from topically related pages with excessive authority.

A fast means to do that is to go to Ahrefs, enter your area, after which navigate to “High Pages”.

Go to Ahrefs, enter your domain, and then navigate to “Top Pages”Screenshot by writer, November 2021.

This may inform you which pages are probably the most authoritative in your web site, and then you definately simply want to search out probably the most related pages and add a hyperlink to your goal URL.

Bonus Tip: You might be aggressive with inner anchor textual content so use your focus key phrase because the anchor textual content of your inner hyperlink.

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Step 4: Consider Your Exterior Hyperlinks

The similar rule applies to exterior hyperlinks because it does to inner ones.

Hyperlinks present Google {that a} web site and a web page are helpful, so you probably have a copious quantity of exterior hyperlinks pointing to the flawed web page for a particular key phrase, it’s going to have an effect on your potential to rank the proper web page.

If that’s the case, discuss to these websites and ask them to hyperlink to the proper web page.

Alongside the identical traces, in the event you don’t have any exterior hyperlinks pointing to the proper web page, it’s going to ship the message to Google that this web page isn’t helpful and shouldn’t be ranked properly. It is likely to be so simple as doing a hyperlink evaluation to repair your downside.

Step 5: Look At Your Person Information

Do you will have a excessive bounce charge for the related web page?

A poor click-through charge?

A awful conversion charge?

If persons are touchdown on the related web page and leaving rapidly, or are unable/unwilling to navigate the web page and convert, it’s might have an effect on your general rankings.

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Use Google Analytics or software program like Hotjar to get a really feel to your person knowledge with reference to this web page, after which redesign the web page to avoid no matter downside your customers are experiencing.

How To Downgrade Or Scale back A Page’s Present Ranking Indicators

When you’ve improved the rankings of the web page that you just’re attempting to spice up, you really have to downgrade the web page that’s at the moment rating to your search time period.

I do know that goes in opposition to just about all website positioning teachings, nevertheless it’s what must occur with the intention to be certain that the related web page is ready to rank.

You are able to do this by eradicating all traces of the key phrase and its associated phrases from the non-relevant web page.

Then, restructure your inner hyperlinks in order that they’re pointing away from this web page and towards the proper web page.

The similar goes for exterior hyperlinks: contact some site owners and ask them to redirect their hyperlinks to the proper web page.

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Use A 301 Redirect If All Else Fails

Use a 301 redirect if all of the above-mentioned steps fail. Simply take down the flawed web page and use a 301 redirect to the suitable web page that you just wish to be listed. This may inform Google that you’ve got completely moved the outdated web page to the brand new web page and any fairness the outdated web page has can be transferred to the brand new web page, thus giving it extra of a lift.

“Wrong” Page Rankings Can Be Mounted

When the flawed web page pops up to your goal key phrase, it’s an all too frequent downside that may negatively have an effect on your person expertise.

However, by following the straightforward steps above, you need to have the ability to resolve the difficulty and get visitors going to your meant web page.

The finish outcome can be a greater person expertise as your visitors begins to achieve the suitable vacation spot, and you need to begin to see improved engagement metrics as properly.

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Featured Picture: Shutterstock/Zouls

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